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MASTER
CLASS
Sebastian Rusk
FOUNDER
PODCAST LAUNCH LAB
How Starting a Podcast
Can Solve All Of Your
Social Media Content Problems
MIAMI, FL ~ JUNE 22 - 23, 2023
DIGIMARCONFLORIDA.COM | #DigiMarConFlorida
DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean
HOW TO START A PODCAST AND
SOLVE ALL OF YOUR SOCIAL MEDIA
CONTENT PROBLEMS
SEBASTIAN RUSK
PodcastLaunchLabNow.com
@PodcastsSUCK
(TAKE A PICTURE OF ME)
HOW TO START A PODCAST AND
SOLVE ALL OF YOUR SOCIAL MEDIA
CONTENT PROBLEMS
JUST IMAGINE…
WHAT’S
POSSIBLE?
WHAT’S
POSSIBLE?
New Business! More Exposure!
Consistent Content! New Relationships
BUT WHY?
🤔
YES. YOU. CAN.
YES. YOU. CAN.
(TAKE A PICTURE OF ME)
WHY YOU SHOULD START A PODCAST
‣ TO TELL YOUR STORY
‣ TO SERVE OTHERS AND YOUR COMMUNITY
‣ TO BUILD NEW RELATIONSHIPS
‣ TO CREATE A PLATFORM TO SERVE AND CONNECT
‣ BECOME MEDIA COMPANY AS A BRAND
FINDING YOUR WHY
‣ IF I HAD MY DREAM BUSINESS, I WOULD BE DOING ________.
‣ I FEEL THE MOST FULFILLED WHEN I DO ________.
‣ MY DEEPEST DESIRE IS TO ________.
WHAT IT TAKES TO START
‣ NAME
‣ IDEA/CONCEPT
‣ COMMITMENT
(TAKE A PICTURE OF ME)
NAME
‣ CATCHY
‣ RELATABLE
‣ COMPLIMENTS YOUR BRAND
BRANDING
‣ THIS IS YOUR SHOW LOGO
‣ YOU CAN USE IT FOR MARKETING
‣ CREATE ON IN CANVAS.COM
‣ HIRE A FREELANCER ON FIVERR.COM
EQUIPMENT
‣ IPHONE
(FREE)
EQUIPMENT
‣ USB MIC
($60-$130)
EQUIPMENT
‣ CONDENSER MIC
+ RECEIVER
($150-$225)
EQUIPMENT
‣ CONDENSER MIC
+ RECEIVER
$700-$800
PODCAST HOSTING
‣ DISTRIBUTION
‣ PODCAST WEBSITE
‣ EASY TO SUBSCRIBE
INTERVIEWS
‣ BE STRATEGIC
‣ MAKE IT ABOUT THEM
‣ THEY BRING VALUE
‣ 80/20 RULE
MARKETING
‣ BE A GUEST
‣ CREATE MICRO CONTENT
‣ YOUR GUESTS SHARE
‣ 80/20 RULE
‣ RUN ADS
WHAT ELSE IS POSSIBLE?
SOLVE YOUR SOCIAL MEDIA CONTENT
PROBLEMS WITH YOUR PODCAST
SOLVE YOUR SOCIAL MEDIA CONTENT
PROBLEMS WITH YOUR PODCAST
REPURPOSE YOUR
PODCAST
‣ MICRO VIDEOS
‣ AUDIO GRAMS
‣ GRAPHICS
‣ BLOG POSTS
REPURPOSE YOUR
PODCAST
MICRO-VIDEOS
MICRO-VIDEOS
AUDIOGRAMS
AUDIOGRAMS
IMAGES
IMAGES
BLOG POST
BLOG POST
SCHEDULE IT!
SCHEDULE IT!
HOW?
‣ DO IT YOURSELF
‣ HIRE AN EXPERT
(TAKE A PICTURE OF ME)
DO IT YOURSELF
‣ READ THE BOOK
‣ DO WHAT IT SAYS
PODCASTSUCK.COM
PODCASTSUCK.COM
‣ CREATE AN INTRO & OUTRO
‣ DONE FOR YOU/DONE WITH YOU
“IDEA TO ITUNES”
IN 90 DAYS OR LESS
‣ PRODUCE YOUR FIRST 2 EPISODES
‣ 1 ON 1 COACHING WITH ME
“IDEA TO ITUNES”
IN 90 DAYS OR LESS
THANK YOU!
THANK YOU!
(TAKE A PICTURE OF ME)
QUESTIONS?
LET’S SCHEDULE A CALL!
PODCASTLAUNCHLABNOW.COM
QUESTIONS?
PODCASTLAUNCHLABNOW.COM
How Starting a Podcast Can Solve All Of Your Social Media Content Problems - Sebastian Rusk, Podcast Launch Lab

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How Starting a Podcast Can Solve All Of Your Social Media Content Problems - Sebastian Rusk, Podcast Launch Lab