If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
Business is an engine that creates value. So, what does that have to do with CSR?
Business creates value: So should CSR
Business is an engine that creates value. So, what does that have to do with CSR?
Slides from a Presentation to the Canadian Business Council in Dubai and Northern Emirates / Swiss Business Council in United Arab Emirates joint meeting in Dubai.
Traditional, philanthropic and charity-centric approaches to CSR focus on allocating some of that value to society and the rest to shareholders. A zero-sum game where for one party to get more the other party must get less.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
A presentation looking at trends, drivers, actions, strategy and business ethics, why they matter, who does them well and what the business case is today
CFOs and the Corporate Performance event presentation is now available for download!!
Don't miss out the chance to discover KMS Financial Dashboard and gain a 360 degree view of the profitability, risk and cash flow metrics of your organization. Get in touch with us and learn how to perform Dynamic Analysis, Simulation of Profits, Sensitivity Analysis and uncover key value drivers.
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
In this talk at Learn Inbound (Oct 2016), Joanna Wiebe talks through case studies for ecommerce and SaaS emails. The common theme among the studies? The winning copy was 2 to 3x longer than the control. Watch and download - and get your team on board with using more words to create high-converting websites and emails.
This presentation gives a very high-level explanation of what a dashboard should be used for, what type of content it should consider and how it should look to be most effective.
Didalam ebook ini membahas mengenai manajemen, manajemen sumber daya manusia, perencanaan sumber daya manusia, analisis pekerjaan dan jabatan, rekrutmen calon karyawan, seleksi calon karyawan, pelatihan dan pengembangan, kompensasi karyawan, motivasi kerja, kepuasan kerja, dan mengelola sumber daya manusia di era global. silahkan download untuk dipelajari.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Germantown Business Expo Presentation | Prepare1 | Social Media Coach MemphisTheatre Memphis
Presentation to the Germantown Business Expo Event on Social Media Marketing. How businesses today are effectively using Social Media. Showed how Social Media Platforms are changing quickly like Facebook, Twitter, LinkedIn, and how to get into the Social Media Game.
A very top-level, introductory presentation to social media and why businesses and organizations need to be aware of how it could potential affect the way they and their markets communicate.
Connecting Conversation to Monetization -- Inbound Marketing SummitRich Ullman
October 7, 2009. Presentation at Inbound Marketing Summit- Boston, "Connecting Conversation to Monetization." It covers how the tools have changed some, but the necessary marketing strategy should not.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
13. CONVINCED? COOL, LET’S
MOVE ON TO THE 19 GROWTH
HACKS YOU CAME HERE FOR
Not-so-silly Copy Hackers
A/B TESTING IS NOT YOUR SHORTEST PATH TO GROWTH
14. HOW WE’VE ORGANIZED THESE GROWTH HACKS
BROKEN DOWN BY PIRATE METRICS
▸ Acquisition: You acquire the user (for a
SaaS product, this usually means a sign
up)
▸ Activation: The user tries your product,
indicating a good first visit
▸ Retention: The user continues to use
your product, indicating they like your
product
▸ Revenue: The user pays you
▸ Referral: The user likes your product so
much he refers other new users
CREATOR OF “PIRATE METRICS” FOR SAAS
CAP’N JACK SAYS “AARRR”
16. 1. TEACH YOUR VISITORS HOW TO SUCCEED
USE YOUR KNOWLEDGE OF THE PRODUCT SPACE
▸ It’s rare to find a SaaS product that teaches people
how to be better at their jobs — this is your opportunity
▸ You and your team can teach others how to be
amazing in their roles (and they’ll remember that)
▸ Learning something new about a relevant topic from
an expert (this means YOU!) will build trust:
▸ Email drip course (like Rob at Drip offers)
▸ Downloadable ebook (like Copy Hackers offers)
▸ Video presentation (like Wistia offers)
17. 1. TEACH YOUR VISITORS HOW TO SUCCEED
HOW INTERCOM DOES IT
The team has written 3 great, well-
received ebooks, based on what
they’ve learned while building
Intercom. This is genius worth
borrowing.
Check ‘em out here, here, and here.
18. 1. TEACH YOUR VISITORS HOW TO SUCCEED
HOW SENDWITHUS DOES IT Learn everything you wanted to
know about transactional emails in
their Pirate’s Guide to Email.
They’ve gone a step further, creating the Open
Source Email Templates Project, where anyone can
browse and download high quality email templates
to use for their own business.
20. 2. LET YOUR CONTENT SLIDE[SHARE]
LOOK FAMILIAR?
IT DOESN’T HAVE TO END LIKE THAT
This is a typical traffic pattern
for those blog posts you work
so hard to create.
21. 2. LET YOUR CONTENT SLIDE[SHARE]
RESHAPE YOUR CONTENT FOR A BUILT-IN AUDIENCE
▸ SlideShare’s visited by 70 million people per month
▸ Alexa ranking of 174, which means that it also has some
serious Google juice
▸ Fantastic resource for the B2B crowd:
▸ We’ve written about it
▸ Content Marketing Institute has written about it a lot
▸ MarketingProfs talks about it
▸ Presentations need to be engaging and compelling
enough to cut through the noise
22. 2. LET YOUR CONTENT SLIDE[SHARE]
HOW DRIFT DID IT
As a product marketer for the
start-up, Drift, Dave Gerhardt
wanted to teach other start-ups
about the important role of
product marketing. He scripted
an engaging story, created an
attractive slide template, and
uploaded it to SlideShare in
October 2015.
In the 4 months since,
Dave’s presentation
has acquired more
than 77,000 views. By
embedding the
SlideShare on a related
blog post, he also
managed to get Drift’s
blog listed on the first
page of Google search
results for the term
“what is product
marketing” – within the
first 30 days.
23. 2. LET YOUR CONTENT SLIDE[SHARE]
HOW EMILAND DE CUBBER DID IT
Emiland De Cubber, a skilled presentation
designer, decided to pick on a public NSA slide
deck to generate leads for his business. The Dear
NSA presentation went viral and now has 1.2
million views. His work caught on so well that it
was picked up by 13 media outlets – like
Mashable, TechCrunch and Business Insider – and
received more than 30,000 social shares.
And how many leads did Emiland receive?
Hundreds.
25. 3. DON’T POO-POO TRADITIONAL PR
PR CAN DO AMAZING THINGS FOR YOUR BUSINESS
▸ Provide massive reach for your message: With Google or
Facebook ads, you can’t buy the kind of traffic that a single
article in The New York Times can deliver
▸ Deliver long-lasting traffic: When you stop paying for ads, they
stop delivering traffic, but a well-placed write-up in a popular
tech publication will drive traffic to your website for years
▸ Furnish unexpected opportunities: Investors and potential
partners may reach out to you directly based on a favourable
review of your product
▸ Amplify your existing marketing: You can leverage third-party
media in your own outbound marketing to broaden their
impact
26. 3. DON’T POO-POO TRADITIONAL PR
HOW AIRBNB DID IT
Back in October 2008,
“AirBed & Breakfast” made a
splash at the Democratic
National Convention, and
later at South by Southwest,
with a crate of 500 hand-
crafted, candidate-spoofing
cereal boxes.
The creative promotion:
‣ Got the company featured
in TechCrunch
‣ Allowed them to pay off
$30,000 in credit card
debt from the sales
proceeds
‣ Earned them a spot in the
much-loved startup
accelerator, Y Combinator
27. 3. DON’T POO-POO TRADITIONAL PR
HOW DOLLARSHAVECLUB DID IT
In March 2012, DollarShaveClub.com posted their
Our Blades Are F***ing Great video to YouTube.
In the first 48 hours, 12,000
people signed up for his
subscription service. Aside
from a handful of Google
ads, DollarShaveClub had
done no other marketing.
The video now has 22+ million views, 109K
thumbs ups, and 8,700 comments.
28. 3. DON’T POO-POO TRADITIONAL PR
HOW DUCKDUCKGO DID IT
When you do a search on DuckDuckGo, it doesn’t
know who you are. Your IP address isn’t logged.
There are no user accounts. The site doesn’t use
cookies to keep track of where you go.
In January 2011, Gabriel Weinberg
decided to run a PR campaign. He rented
some prominent billboard space and went
directly after Google’s own privacy policies.
DuckDuckGo got picked up in Wired, Business Insider, Search Engine
Watch, and The Guardian, and with those mentions came credibility. And
so as privacy concerns have mounted over the past 5 years, DuckDuckGo
and Gabriel have become go-to sources for mainstream and tech
publications when privacy stories break.
30. 4. POWER UP WITH “POWERED BY”
VIRAL LOOP STRATEGY MADE FAMOUS BY HOTMAIL
▸ Hotmail used every single email sent through their
service to market themselves to new users
▸ In a little more than 1 year, their user base went from
20,000 to 12 million. Shortly thereafter they were
acquired by Microsoft
▸ It’s been more recently adopted by B2B SaaS
products — taking the form of a “Powered by X,”
where X is the company name
▸ Emails, product widgets, and hosted web pages are
ideal places for “Powered by” messages
31. 4. POWER UP WITH “POWERED BY”
VIRAL LOOPS FUEL GROWTH
Kickstarter uses
StatusPage.io and helps
them spread the word.
Qualaroo’s name really
gets around on website
pop-up surveys.
MailChimp isn’t shy
about branding your
emails.
32. 4. POWER UP WITH “POWERED BY”
HOW TYPEFORM AND WISTIA DO IT Don’t stop at the standard “Powered by”
message. Get more creative, try some
alternatives, and track the results. Here
are a few to get you started:
‣ Proudly crafted by {Brandname}
‣ Made with care by {Brandname}
‣ Got {Brandname}?
‣ Want this for your site?
While its free plan comes with the
Powered by message, Typeform gives
customers of its higher survey plans
the option to remove it.
Wistia also uses “Powered by” as a way
to move people from free to paid.
34. 5. WATCH SOME PORN. ORDER SOME PIZZA. ADVERTISE.
EAT24’S SURPRISING APPROACH TO ADS
▸ Eat24 is a popular, bootstrapped food delivery business
▸ Without VC funding, they’ve had to create unique
marketing strategies to fit their budget and brand…
which in this case meant finding an ad network with
huge traffic and cheap inventory
▸ They looked at their customer base, and found that
some of Eat24’s heaviest users and biggest fans are in
the adult film industry
▸ Could porn sites be an effective place for Eat24 to
advertise?
35. 5. WATCH SOME PORN. ORDER SOME PIZZA. ADVERTISE.
EAT24’S SURPRISING APPROACH TO ADS
Porn sites also have low
advertising CPM / CPI.
They discovered a potential gold
mine. Porn sites get big traffic.
36. 5. WATCH SOME PORN. ORDER SOME PIZZA. ADVERTISE.
EAT24’S SURPRISING APPROACH TO ADS
▸ The big challenge was creating ads to compete with
the male enhancement and adult friend finder ads
▸ From Eat24’s blog: “Our porn banner ads saw 3x the
impressions of ads we ran on Google, Twitter and
Facebook combined. Click throughs? Tens of
thousands of Americans clicked our ads. Yeah, but
did they convert? Please. We saw a huge spike in
orders.”
▸ It may not be for you, but if you’re going to
advertise, look beyond the obvious because your
competitors are looking at the obvious, too, and that
makes it expensive
The team landed
on this ad creative.
38. 6. GET SOME SIDE PROJECT MARKETING
MARKETING THAT ISN’T PERCEIVED AS MARKETING
▸ Content marketing in the form of blog posts, ebooks,
whitepapers, and infographics can create awareness
of your business, but they tend to have a short shelf
life
▸ “Side projects” — in the form of free, useful tools that
your prospects use regularly — are becoming a
lucrative marketing channel that can generate a
massive amount of awareness, traffic, and conversions
▸ If you create something that delivers value to your
target audience, people will pay attention (and share)
39. 6. GET SOME SIDE PROJECT MARKETING
HOW HUBSPOT DOES IT Back in 2006, HubSpot built a free tool called
Website Grader, which grades a website’s
performance in under 30 seconds, across 30
factors, and gives it a score based on how it
compares to other websites that have been
tested.
Since 2011 it’s been updated several
times… getting better each time… and,
according to Harvard Business Review, has
been HubSpot’s single most effective
inbound marketing strategy.
Between its initial launch and 2011,
Website Grader ran on more than 4
million websites.
40. 6. GET SOME SIDE PROJECT MARKETING
HOW CREW DOES IT
They threw together a domain, a
Tumblr theme, the coffee shop
photos — and they called it Unsplash.
After a home page redesign, the team at
Crew (makers of a curated designer and
developer directory) had some leftover
photos from a coffee shop shoot that they
wanted to give away, royalty free.
Since launching Unsplash,
Crew’s own blog has paled in
comparison as a source of
referral traffic. Unsplash now
sees more than 11 million
unique visitors every month,
and it’s the #1 traffic source to
Crew’s main website.
41. 6. GET SOME SIDE PROJECT MARKETING
HOW BUFFER DOES IT
Pablo lets you design images for
your social media posts for free.
To make your own side project a success,
build something your audience will value
and find useful… and give it away. Create
something truly useful and the end user
won’t even realize it’s marketing.
43. 7. INTEGRATE LIKE A MOFO
SLACK INTEGRATIONS FUEL THEIR GROWTH
▸ Over 2.5 million daily active users and more than
$60 million in projected annual revenue
▸ Key differentiator is easy integrations with other
products (300+ in their App Directory)
▸ Integrations make products smarter and more useful
to customers on both sides of the integration — and
they’re a great way to grow your customer base
▸ For your business, what other products do your best
customers use?
44. 7. INTEGRATE LIKE A MOFO
CREATE YOUR OWN INTEGRATION AND GET LISTED
Or if your customers use lots of apps, consider a
Zapier integration, which boasts a huge audience
of savvy marketers and developers who want to
move data between their favorite applications.
For example, if your customers already use
FreshBooks, why not create a basic integration to
get your SaaS app listed in their directory?
46. 8. GO NARROW TO OWN A MARKET SEGMENT
OWNING A MARKET SEGMENT IS A FAST PATH TO 2X
▸ If you don’t know exactly who you’re building for, growth is
going to be a serious challenge (go solve that issue NOW)
▸ If you’ve already licked the “who’s our audience” problem,
are you targeting the ideal audience for long-term growth?
▸ By repositioning your product (even slightly) for a different
– and ideally more cash-rich target market – you may be
able to increase your prices
▸ Going narrow will also make it easier for you to
differentiate from the competition (who are probably
trying to sell to everyone!)
47. 8. GO NARROW TO OWN A MARKET SEGMENT
HOW CONVERTKIT DID IT
In October 2014, Nathan Barry was at a critical point in the
development of ConvertKit. Growth had stalled and monthly
revenue was hovering around $1200. As of March 2016, just 17
months later, ConvertKit’s sales are on an enviable upward
trajectory, eclipsing $175,000/month.
What changed during those 17 months? It was
Nathan’s decision to reposition ConvertKit
from “email marketing for authors” to “email
marketing for professional bloggers.”
The product didn’t change
dramatically right off the bat.
But the repositioning of
ConvertKit made it instantly
clear who should be
considering the product:
people who care most about
growing their list and are
willing to pay for that growth.
48. 8. GO NARROW TO OWN A MARKET SEGMENT
HOW BASECAMP 3 DID IT In 2016, Basecamp 3 was launched with
all-new pricing and new positioning.
The previous version of
Basecamp offered several
pricing plans based on
the number of active
projects. But the new
Basecamp has only 2
monthly plans: 1 for
internal teams, and 1 for
agencies — called
“Basecamp With Clients“.
What makes the 2 plans
different? It’s primarily a
single feature called
Clientside, which is designed
to separate internal
communications from client
communications. Basecamp
has always had tons of
agencies as customers, but
now the product looks like
it’s been built specifically
with agencies in mind.
50. 9. HELP YOUR NEW CUSTOMERS SUCCEED
FOCUS ON CUSTOMER SUCCESS AND CHURN WILL DROP
▸ In the “old” software model, an account executive would
sell the customer a product once for an ongoing license
and commit the customer to pay an annual service fee
(for customer support)
▸ SaaS is different… every month your customers can
decide to renew your product or not
▸ The likelihood of churn is greater now than in the old
software model
▸ If you want to grow your SaaS business, double-down on
customer success and know for sure that your customers
are getting maximum value
51. 9. HELP YOUR NEW CUSTOMERS SUCCEED
FOCUS ON CUSTOMER SUCCESS AND CHURN WILL DROP
Create an engaging webinar for brand new users
where you can teach them how to be successful
with your product.
Or what about offering 1-on-1 product demos for
new teams (of a certain size, or for companies
whose logos you’d love to put on your home
page) that sign up for your free trial?
If you use event- or people-driven analytics tools like Heap,
Mixpanel, or KISSMetrics, you can filter users based on their Day 1
engagement, and armed with that list, proactively reach out to those
users who initially interacted with your product but didn’t continue.
53. 10. PAY YOUR CHURNING CUSTOMERS
INVEST IN UNDERSTANDING WHY PEOPLE LEAVE
▸ Paying to interview your churning customers will be the best money you’ve
ever spent!
▸ Surveys don’t let you explore how a person feels about your product or
what jobs, situations, and circumstances brought them to try it
▸ Instead, offer an Amazon e-gift card for a “face to face” discussion:
1. Email a newly churned customer and ask her to hop on a call in
exchange for a $25 or $50 Amazon gift card
2. Those who accept your request can pick a spot on a shared calendar,
like Calendly
3. Use Skype or Google Hangouts to conduct a 30-minute session
4. Deliver the Amazon card when the call ends
54. 10. PAY YOUR CHURNING CUSTOMERS
ASK QUESTIONS THAT DELIVER ACTIONABLE INSIGHTS
What were your original
expectations for our product?
What was your process for
getting up to speed — or
getting your team up to
speed?
Why didn’t our product deliver on
your original expectations?
At what point did you decide
our product wasn’t right?
What sorts of challenges did
you encounter along the way?
56. 11. GIVE “WHITE GLOVE SERVICE”
FOR EARLY GROWTH, DO THINGS THAT DON’T SCALE
▸ Early on, don’t worry about building a slick
onboarding process because it’ll scale well
▸ Do whatever it takes to help your new users achieve
success — including “manually” onboarding them to
ensure they see value right away
▸ Concierge onboarding will keep your developers
focused on building the core product… and give
your growth team amazing data on user goals
57. 11. GIVE “WHITE GLOVE SERVICE”
HOW CONVERTKIT, INFUSIONSOFT, AND DRIP DO IT
ConvertKit offers a Concierge Migration to
eliminate the pain of switching from your
existing email platform, including setting up
new forms, email sequences, and subscriber
lists.
Infusionsoft knows how important it is to get
customers onboarded correctly, but their
approach is a little different: they charge new
customers $1500 to $4000 for their Kickstart
onboarding program.
Drip will adapt your existing drip email course
or write one entirely from scratch – and they’ve
been offering this service since their early days.
59. 12. FOCUS ON USABILITY VERSUS PROBABILITY
BEFORE A/B TESTING, COMPANIES TESTED USABILITY
▸ A/B testing pits two versions of a web page against each
other to determine which one performs better around a
specific (and desired) user action
▸ But prior to 2004, website owners – without the use of
today’s A/B testing tools – relied on usability testing to
figure out how to improve their conversion rates
▸ Usability testing gets at why users take certain actions,
which is something that A/B testing isn’t capable of
measuring
▸ Usability test results are immediate, and with as few as 5
participants, you can generate actionable insights
60. 12. FOCUS ON USABILITY VERSUS PROBABILITY
BEFORE A/B TESTING, COMPANIES TESTED USABILITY
Usability testing is most often labeled as qualitative
research, because usability cannot be measured purely
by the numbers (due to the much smaller sample size).
But usability testing is more than
that… One of its primary goals is
quantifying how many people
succeed at the tasks you give
them – and how many obstacles
they encounter along the way.
Usability testing is also about watching your users
interact with your website and asking questions like
“How can that be accomplished?”, “Why is this
frustrating?”, and “What are you thinking there?”
62. 13. DON’T LET CREDIT CARDS EXPIRE!
FAILED PAYMENTS ARE PREVENTABLE CHURN
▸ Expired credit cards are a primary source of customer
churn for SaaS companies
▸ Credit cards typically expire every 36 months, and
applying some simple math reveals that roughly 3% of
your customers’ credit cards will expire each and every
month
▸ If you do nothing about failed credit card payments, you
may lose those customers permanently
▸ You can avoid all the manual work of collecting failed
payments by using a service such as Churn Buster,
Stunning, or Baremetrics
63. 13. DON’T LET CREDIT CARDS EXPIRE!
FAILED PAYMENTS ARE PREVENTABLE CHURN
SaaS services like Churn Buster will automatically retry
your customers’ failed payments at just the right time.
They will also attempt to automatically
update the credit card expiry dates,
without the credit card owner
intervening — just prior to the cards
expiring.
And if that doesn’t work, they’ll send a series of friendly
emails (which are typically customizable) to your customers
on your behalf, so that they’ll know to update their billing
information before a payment re-attempt fails.
65. 14. PAUSE NOT (…NOT)
PREVENT CANCELLATIONS WITH A “PAUSE” OPTION
▸ If a customer is happy with your product but needs to
take a break, you could take a hard line and explain that
all her data will be lost if she cancels
▸ But if you’d rather build healthy long-term relationships
with customers by keeping their data intact, give them
the ability to pause their account — even for a small
monthly fee (which is something not many SaaS
companies are testing)
▸ Charging a nominal monthly fee will prevent a complete
loss of that customer’s MRR (remember, it’s far less
expensive to keep a customer than find a new one)
66. 14. PAUSE NOT (…NOT)
HOW TREEHOUSE AND CODE SCHOOL DO IT
Treehouse makes it simple to
pause your course subscription.
Code School lets you easily
suspend your account.
68. 15. DON’T TREAT “AFFILIATE” LIKE A FOUR-LETTER WORD
BE THOUGHTFUL ABOUT WHO YOU WORK WITH
▸ Challenges with old school affiliate marketing:
affiliates only push heavily discounted items with their
audience, they may not care about your product at all,
and you’ll need someone to manage the relationships
▸ Be proactive and choose like-minded affiliates with
purpose — choose companies that have a similar
audience and whose products complement yours
▸ Invest in the relationship to establish a mutual trust
▸ If you really don’t like the word “affiliate,” try using
“partner” instead (we get it!)
69. 15. DON’T TREAT “AFFILIATE” LIKE A FOUR-LETTER WORD
HOW WE (COPY HACKERS!) DID IT
AppSumo knew all about Copy Hackers… had consumed
our ebooks… and understood our brand and our business.
Then Copy Hackers became an
affiliate for Lead Pages, the
landing page SaaS company.
They made it easy for us to sell more products
by handling every detail: pricing strategy,
promotion dates, sales pages and emails,
refunds, product hosting… everything!
Joanna recently co-hosted a
LeadPages webinar. It was 75
minutes of training that ended in 15
minutes of pitching – and if you roll
your eyes at the idea of pitching in a
webinar, then this growth hack isn’t
for you. :-)
71. 16. OFFER SOFTWARE AND A SERVICE
INCREASE PRICES (A LOT!) BY ADDING A SERVICE
▸ The beauty of SaaS is that once you’ve acquired a customer,
your product should do most of the heavy lifting to keep that
customer, with some occasional quality support from your
team
▸ But what if you could combine your SaaS product with a
highly-valued, people-powered service?
▸ Blogging software? Offer content strategist upgrades…
Email software? Offer copywriter access… Design software?
Offer creative director assistance…
▸ The following examples illustrate how combining software
with a service can double, triple, or even 10x your monthly
plan prices
72. 16. OFFER SOFTWARE AND A SERVICE
HOW BENCH DOES IT
They charge 5-10x more than do-it-
yourself SaaS bookkeeping products
(like QuickBooks Online) by making
their team of experts accountable for
your success.
Bench is a fast-growing SaaS start-up that provides
bookkeeping services to companies — plans range
from $135/month to $350/month.
It’s traditional SaaS, powered by people. Their
software lets you message your Bench
bookkeeping team, sync Bench with your bank and
credit card accounts, and view your balance sheets
any time you like.
73. 16. OFFER SOFTWARE AND A SERVICE
HOW USER TESTING DOES IT
With their Pro plan, you get
access to a team of capable
researchers and project
managers who will:
‣ Plan your tests
‣ Recruit participants
‣ Moderate the sessions
‣ Annotate videos
‣ Administer NDAs
UserTesting has recently added
optional services to its popular
automated usability testing software.
75. 17. CREATE AN UPGRADE PATH
CHURN IS BAD, SO KILL IT WITH AN UPGRADE OPTION
▸ Churn is the percentage of customers and revenue that
you lose each month (the leak in the SaaS bucket)
▸ One way to reduce churn is to improve your product
and directly address the reasons why people leave
▸ Another way to outpace churn is by getting your
existing customers to spend more money next month
than they did this month
▸ Create an upgrade path and give customers the option
to solve a bigger problem or receive more value from
your product — and many will pay more for that outcome
76. 17. CREATE AN UPGRADE PATH
HOW BUFFER DOES IT
Buffer has 51,000
customers and monthly
revenue of $755,000
(at the time of writing).
Much of that revenue
comes from their
“Awesome” plan, which
costs just $10/month.
To reduce the need for Buffer to get all those renewals
EVERY month, the team introduced Buffer for Business —
a plan that lets your entire team work within the same
Buffer account instead of relying on 1 person to do it all.
Within a few months
of its launch, Buffer
for Business was
generating more
than 10% of the
company’s total
revenue. Check out
these upgrades from
just a single day!
78. 18. DOUBLE THE INCENTIVE, DOUBLE THE FUN
DROPBOX’S DOUBLE-SIDED REFERRAL PROGRAM IS LEGENDARY
▸ Their team created the referral program out of necessity because
their paid product was $99/year but it cost them between $288
and $388 to acquire each new customer via paid ads and affiliates
▸ Inspired by PayPal’s refer-a-friend program, Dropbox developed a
double-sided referral program
▸ Both the referrer and her friend get rewarded in the form of extra
storage space, which is key to usage and enjoyment of Dropbox
▸ During the 15-month period after launching the program, they
grew from 100,000 users to 4,000,000… their sign-up rate
permanently increased by 60%… and 35% of their daily sign-ups
came from the referral program
79. 18. DOUBLE THE INCENTIVE, DOUBLE THE FUN
HOW TYPEFORM DOES IT
In the survey space, Typeform
is killing it for differentiation
and acquisition.
They already have strong word of
mouth (we use Typeform at Copy
Hackers!), but their double-sided
referral program helps amplify the
signal.
80. 18. DOUBLE THE INCENTIVE, DOUBLE THE FUN
HOW HUBSTAFF DOES IT
Hubstaff provides time
tracking software.
If you refer 2 paid accounts, you’ll save 20%
on your bill for as long as your referral keeps
her paid account – and so with 10 active
referrals, you’d pay nothing for Hubstaff.
Your friend would also save 10% on her bill.
81. 18. DOUBLE THE INCENTIVE, DOUBLE THE FUN
HOW LASTPASS DOES IT
LastPass is an industry-
leading password manager.
The team knows how
important it is to make
your referral program
visible, so they link to it
on virtually every page
inside the product
(albeit in a tasteful,
non-interruptive way).
Links bring you to a
clean landing page
that explains what
you and your invited
friend will receive.
83. 19. PROMOTE YOUR TOP PROMOTERS
NPS SURVEYS CAN BE A MARKETER’S DREAM
▸ If you’re not yet familiar with conducting Net Promoter
Score (NPS) surveys, this technique may not be right for you
(yet)
▸ Promoters are the people who love your product and
would be willing to tell someone about it — but the latter
action isn’t likely to happen without any follow-up from you
▸ With a little follow-up, you can turn those “9s” and “10s”
into a customer acquisition engine
▸ When you see an amazing response, simply reply back
immediately to that respondent and ask permission to use
the quote
84. 19. PROMOTE YOUR TOP PROMOTERS
NPS SURVEYS CAN BE A MARKETER’S DREAM
Tell the Promoter specifically how you’ll
use her quote — right down to the last
detail (and offer to edit it if you think
that’ll help).
If you need more detail
about the respondent to
use in your marketing
messages, feel free to
ask for her company
name and position.
Check out the following ways to use Promoter feedback:
‣ Include feature-specific quotes on your Features page and in your onboarding emails
‣ Create a queue of fun social media updates in Buffer
‣ Post the very best, most descriptive testimonials on your home page
‣ Does the quote overcome a specific pricing objection? If so, use it on your Pricing page!
85. YOU’VE NOW GOT 19 RESEARCH-
BACKED IDEAS ON HOW TO GROW
YOUR SAAS BUSINESS – WITHOUT
RELYING ON A SINGLE A/B TEST
Copy Hackers Team
THANK YOU FOR STAYING WITH US, DEAR READER
89. Sure thing. Here’s a bonus SaaS growth idea:
20. NAIL YOUR MESSAGING
How? Get the ebook that over 10,000 businesses have read and used to increase leads, fans and sales.
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