Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019

#UTAHDMC
WELCOME
DECEMBER 18, 2019

#UTAHDMCREGISTRATION LIVE SOON. CHECK SITE + EMAILS

DARIN BERNTSONAKA “DOC”
PRESIDENT OF THE BOARD
UTAH DIGITAL MARKETING COLLECTIVE
#UTAHDMC

#UTAHDMC
BOARD 
OF  
DIRECTORS
QUESTIONS?JUSTASK!
▸ Doc Berntson
▸ Paxton Gray
▸ Jesse Nuttall
▸ April Nuttall
▸ AJ Wilcox
▸ Alisa Gammon
▸ Bryan Phelps
▸ Jake Hoopes
▸ David Malmborg

TONIGHTS AGENDA
▸ Announcements
▸ Stephen Walter
▸ Travis Chambers
▸ Q&A w/ Both Presenters
#UTAHDMC

✓ FIRST EVENT?
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WE HAD AN INCREDIBLE LINEUP!
• 3 KEYNOTES
• 15 PRESENTATIONS
• 2 TRACKS
• SESSIONS FILMED
• RECORDINGS LIVE
• UTAHDMC.ORG/DMC-2019

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See David Malmborg
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#UTAHDMC

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THANK YOU
NETWORK: BROADWAY
PASSWORD: 1BWAYMEDIA! (LOWER CASE)

UTAH DMC JOB BOARD
WELCOME AJ WILCOX
#UTAHDMC

AVALAUNCH MEDIA, LEHI
Marketing Automation Director
‣ Oversee and implement all automated marketing
campaigns for Avalaunch Media and clients.
‣ 5+ years previous experience using Marketing
Automation platforms
‣ Ability and willingness to be client facing
‣ https://avalaunchmedia.com/job/marketing-automation-
director/
#UTAHDMC

KURU FOOTWEAR, SLC
Email Marketing Manager
‣ Oversee the creation, communication, and execution of
the email marketing and promotions calendar
‣ 3-5 years of experience managing a revenue-driving
Email program
‣ Benefits: Health, Dental, Vision, PTO & Flexible Schedule
‣ https://www.indeed.com/job/email-marketing-
manager-84262eaeeea5a469
#UTAHDMC

UTAHDMC.ORG/JOB-BOARD
PUT YOUR JOB IN FRONT OF OUR AUDIENCE!
‣ EMAILED TO 4500+ CONTACT DATABASE
‣ SHARED ON TWITTER, FACEBOOK AND SLACK
‣ ANNOUNCED AT MONTHLY EVENT
QUESTIONS? EMAIL AJ@UTAHDMC.ORG
#UTAHDMC

STEPHEN WALTER
VIDEO MARKETING FOR THE
DISTRACTED
CEO & PRESIDENT
JK! STUDIOS
SALT LAKE CITY, UTAH
TONIGHTS 1ST PRESENTER:
#UTAHDMC

Presentation Title: Video
Marketing for the Distracted 
Presentation Description:
How to make the most of
video marketing in a multi-
platform era. 
STEPHEN WALTER – chief stooge at JK! Studios

It’s really difficult to make
something worth watching

eally
difficult to
m
ake
m
ething
w
orth
w
atching

Disney 2019
31%
of W
O
RLDW
IDE
BO
X
O
FFICE
1. Avengers: Endgame $2,797,800,564
2. The Lion King $1,656,405,082
3. Spider-Man: Far from Home $1,131,927,996
4. Captain Marvel $1,128,274,794
5. Toy Story 4 $1,073,394,593
6. Joker $1,059,735,374
7. Aladdin $1,050,693,953
8. Frozen II $1,032,542,072
9. Fast & Furious Presents: Hobbs & Shaw $758,910,100
10. Ne Zha $700,547,754
31%
ofW
O
R
LD
W
ID
E
BO
X
O
FFIC
E

something worth watching.
It’s even more difficult to do
that on the internet.

really
difficult to
m
ake
om
ething
w
orth
w
atching.
It’s
even
m
ore
difficult to
d
that on
the
internet.

Here are some platforms that I
watch video on a daily basis.
AMAZON PRIME
TWITTER
HULU
NETFLIX
YOUTUBE
POSTS
STORIES
INSTAGRAM
IG.TVHBO NOW
FACEBOOK
POSTS
WATCH
REDDIT
SPOTIFY
STORIES
BILLBOARDS

REITERATE
something worth watching.
It’s even more difficult to do
that on the internet.
MULTI PLATFORM
ASPECT RATIOS
SENSIBILITIES D I S T R A C T E D

Complication
VIDEO
PODCA
ST
Photos
GIFslong
short
TEXT
emails
Web{page}
tweets

VIDEO
PODCASTPhotos GIFs
long
short
TEXT
emails
Web{page}
tweets

VIDEO
PODCAST
Photos
GIFs
long
short
TEXT
emails
Web{page}
tweets

Presentation Title: Video Marketing for the Distracted 
Presentation Description: How to make the most of video marketing in a multi-platform era. 
STEPHEN WALTER – chief stooge at JK! Studios

STEPHEN WALTER
VIDEO MARKETING FOR THE
DISTRACTED
CEO & PRESIDENT
JK! STUDIOS
THANK YOU
#UTAHDMC

READY FOR OUR
SECOND PRESENTER? #UTAHDMC

TRAVIS CHAMBERS
GETTING BETTER ROI ON PAID SOCIAL
VIDEO ADS THROUGH CREATIVE,
STRATEGY, AND ATTRIBUTION.
CHIEF MEDIA HACKER, FOUNDER
CHAMBER.MEDIA
TONIGHTS 2ND PRESENTER:
#UTAHDMC

/* THE MEDIA HACKERS */
Travis Chambers
Chief Media Hacker, Chamber.Media
Co-Founder, TangibleSchool.com
travis@chamber.media
Getting Better ROI on Paid Social Video Ads Through
Creative, Strategy, and Attribution

Travis Chambers
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
www.chamber.media
Founder, Chief Media Hacker Chamber.Media
Co-Founder, Tangible e-Commerce School
Forbes 30 Under 30

HOOK
www.chamber.media
10+ Million
Views
5:1 ROI
since launch
$8M in
attributable sales
PHOTO OF PRODUCE MARKET

FACEBOOK ADS 2013 VS 2019
www.chamber.media
10+ Million
Views
5:1 ROI
since launch
$8M in
attributable sales
2013:
Typical CPM: $7
Ad Revenue: $7 billion
2016
2018:
Typical CPM: $30
Ad Revenue: $55 billion
$1.9B
$3.2B
$4.3B
$7.0B
$11.5B
$17.1B
$26.9B
$39.9B
2.9%
4.3% 4.9%
6.8%
9.1%
11.2%
15.0%
$19.7%
$55B

Why We’re Here?
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
www.chamber.media
Mastering video ads could 2X-10X your revenue, PROFITABLY

Inside this Session
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
www.chamber.media
Case studies
Overview of the Ad Funnel
The Anchor video formula
Mid-low funnel video ads and best practices
How to look at ROI and omni-channel
attribution

THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
Viral Video Sales Machine Presentation Chamber Media · www.chamber.media · travis@chamber.media 2
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
CHAMBER VIDEO SALES FUNNEL = VIDEO ASSETS

THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
Anchor Video 2-5 min, short form: 15 second, 30
second, 60 second

THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
Comparison, Before and After, Founder Message, Canned
Responses, Lead Gen Bribes, Product Demo Shorts, Objections,
Press and Awards, Purchase process

THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
Testimonials Carousel, Add to Cart Reminder, Small Offer, Big
Offer, Thank You Page, Upsell, Dynamic Product

CASE STUDY: MR COOL
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
www.chamber.media
$10M to $36M in year 2
65 Million Combined Views
4 to 1 ROI

CASE STUDY: TRANSPARENT LABS
www.chamber.media
16 Million+
Views
3X-ed
Company’s
Revenue
5:1 Blended
ROI
$2M to $24M
58 Million Combined Views
5 to 1 ROI

CASE STUDY: CREDITREPAIR.COM
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
www.chamber.media
80% decrease in cost per lead
30% website traffic lift
45M combined views

www.chamber.media
10+ Million
Views
5:1 ROI
since launch
Traditional Website-Heavy Funnel
PROSPECTING VIDEO FUNNEL
Prospecting Video Funnel
Awareness Consideration Conversion
Wasted Money Website Qualifies
Ads Website Funnel Video Ads Website/Funnel
Awareness
& Conversion
Consideration
LTV Efforts
Money Saved
Videos Ads Qualify

WHY SPOKESPERSON
www.chamber.media
10+ Million
Views
5:1 ROI
since launch
$8M in
attributable sales
PHOTO OF PRODUCE MARKET

TOP FUNNEL SPOKESPERSON VIDEO
www.chamber.media
5:1 Blended
ROI

www.chamber.media
10+ Million
Views
5:1 ROI
since launch
:Hook
:Teaser
:Intro brand in 10 sec.
:Problem
:Solution
:Call to Action
:Problem
:Solution
:Call to Action
:Bridge
:Testimonials
:Call to Action
ANCHOR VIDEO FORMULA

TWO TYPES OF PEOPLE WITH ONLINE CONVERSIONS
www.chamber.media
Credibility
Brand
Entertainment
Discover in the Wild PeopleHigh Production People
Raw
Testimonials
Press/
Awards
Product
Demos
Same Problem
Persuaded Differently

SEE ROI BEYOND THE PIXEL ATTRIBUTION
Chamber Media · www.chamber.media · travis@chamber.media
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations
$537,524 spend = $1,128,800 revenue
2.1X ROAS
🙁
Facebook: $395,296
YouTube: $142,228

$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations
$670,538 spend = $1,601,636 revenue
2.4X ROAS
😐
Facebook: $395,296
YouTube: $142,228
+Search: $133,014 (7X ROAS)

$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations
$670,538 spend = $3,363,435 revenue
5X ROAS
😃
Facebook: $395,296
YouTube: $142,228
Search: $133,014 (7X ROAS)
+Email, LTV, Other Channels Lift: 2.1X

SEE ROI BEYOND THE PIXEL
5.25 Million
Combined Views
20 Influencer
Integrations
WWW
LTV
1-2X 2-4X 3-5X 5X+
Prospecting In-Market Search/Q&A Direct Traffic/Recall Online/Offline Retail

www.chamber.media
10+ Million
Views
5:1 ROI
since launch
1: Bake in logo
2: Close up every 10 seconds
3: Calls to action
4: 5 alt intros
5: Music additive only
6: Shoot modular
7: Quick cuts and push-ins
8: Speed up 1-12%
9: Compare and Demonstrate
10: Social Proof
10 COMMANDMENTS OF ANCHOR VIDEO

1: BAKE IN LOGO
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

2: CLOSE UP EVERY 10 SECONDS
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

3: CALLS TO ACTION
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

4: 5 ALT INTROS
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

5: MUSIC ADDITIVE ONLY
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

6: SHOOT MODULAR
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

7: QUICK CUTS AND PUSH-INS
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

8: SPEED UP 1-12%
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

9: COMPARE AND DEMONSTRATE
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

10: SOCIAL PROOF
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations

CREATIVE BEST PRACTICES
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations
Start with structure, scenes
Bad ideas lead to good ideas
Comedy Clubs
Start sentence w/o knowing what to say
Things that don’t belong together
Length as long as attention
Speed up in post/ fast SP
Magnify the problem/pain point
Thumb-stopping, unexpected
Pattern disrupts
Encourage improv on set
Brand awareness and direct response
Refresh/ReCut often

ACTION STEPS
$5 Million
Measurable
Sales
5.25 Million
Combined Views
20 Influencer
Integrations
1: Brainstorm 10 video assets and choose the best 5
to make
2: Get feedback on brand quality from respected
acquaintances
3: A/B Test
4: Invest in prospecting and scale
5: Repeat

/* THE MEDIA HACKERS */
Travis Chambers
Chief Media Hacker, Chamber.Media
Co-Founder, TangibleSchool.com
travis@chamber.media
Q & A
How to contact me

TRAVIS CHAMBERS
GETTING BETTER ROI ON PAID SOCIAL
VIDEO ADS THROUGH CREATIVE,
STRATEGY, AND ATTRIBUTION.
CHIEF MEDIA HACKER, FOUNDER
CHAMBER.MEDIA
THANK YOU
#UTAHDMC

Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019

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Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019