7. 1. MOBILE
IS THE DOMINANT PLATFORM
2. VIDEO
THE DOMINANT MODE
3. NATIVE ADVERTISING
WILL BE THE DOMINANT VEHICLE
4. PROGRAMMATIC
WILL BE THE DOMINANT METHOD
5. EVENTS, E-COMMERCE
WILL HELP REPLACE LOST PRINT
REVENUE
8. ALL THESE MUST BE
PART OF THE NEW
BUSINESS MODEL MIX
INNOVATION MEDIA CONSULTING
38. “We get a couple of
dozen new casual
readers sign up
every day and are
selling a substantial
number of articles
every day online”
— Free Press publisher Bob Cox
63. “This is a mobile
mind shift, not just
‘mobile first’. It is
a complete
change in the
psychology of
consumers”— Forrester Research
senior vice president Josh Bernoff
81. • 7 AM: Prepare me for the day
9 AM: Make me feel connected
11 AM: Help me follow a
developing event
Noon: Improve my lifestyle; help
me plan
3 PM: Update me on what I’ve
missed
4 PM: Empower me to appreciate
or take part in an event
9 PM: Entertain me