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Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
The document by Nicolai Elmquist discusses strategies for creating impactful content that drives mentions and PR. Key points include understanding your audience, focusing on quality content, and effectively measuring success through various KPIs. It emphasizes the importance of creativity, emotional engagement, and the right distribution channels in modern advertising.
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Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
- 1. HOW TO CREATECONTENT THAT WILL GENERATE MENTIONS & PR SLIDES BY NICOLAI ELMQVIST
- 2. ABOUT ME ▸ Nerdin a shirt ▸ Worked with digital innovation and social media for the past 10 years ▸ Former Co-Founder & CEO @ creative digital agency Konstellation ▸ Created 3 tech startups and 1 agency. ▸ Looking for my next big adventure in NYC right now…
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- 5. THE AD MARKETIS CHANGING RAPIDLY
- 8. SO WHAT ISADVERTISING REALLY TODAY?
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- 10. ADVERTISING IS NOW ABOUTQUALITY! CONTENT THAT MAKES SENSE AND CREATES VALUE TO PEOPLE.
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- 12. CONTENT IS MANYTHINGS Articles Videos Pictures Digital servicesWebsite Apps Publications EventseDM Data SoMe PRAds Games
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- 14. DAYLY CONTENT EXCLUSIVE CONTENT SPONSOREDCONTENT This is what we’re going to focus on today When you stand on top of somebody - let’s see an example Fast to produce and post
- 15. WHAT IS AMAZING,AWESOME & OUTSTANDING EXCLUSIVE CONTENT?
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- 19. THE GOOD NEWS: YOUONLY NEED TO USE ONE OF THEM TO MAKE IT WORK
- 20. AND IT’S ONLYA MATTER HOW THE SOUP TASTE - NOT HOW IT LOOKS
- 21. HOW DO ICREATE GREAT CONTENT?
- 22. KNOW YOUR AUDIENCE& TAP INTO THEIR WORLD
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- 24. REMEMBER: ONLY USE ONESIMPLE MESSAGE CONNECTED TO THE BRAND
- 25. Ok - Let’sboost it… Do we really feel that people will… Can we launch it on our own channels … Paid media Earned media Owned media Seeding TV Print Outdoor Banners Events Share Like Comment Write about (PR) Social .com POS etc. IS IT A GREAT IDEA?
- 26. DOES IT WORKCROSS CHANNEL? Activations Social Media Ambassa dors Media co-labs PR Partner ships Events Brand Content Positioning Tailor-made editorial output Producing Foundation Publishing Editorial themes Desired positioning Actual positioning Earned media PremisTarget and KPI’s
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- 28. BE BRAVE ANDMAD a bit v
- 30. WILL IT BEA VIRAL SUCCESS?
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- 32. HARD WORK, √ GREATINSIGHT, √ GREAT EXECUTION, √ DISTRIBUTION (VERY IMPORTANT) GREAT PR EXECUTION IT’SNOTENOUGHREMEMBER
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- 34. SELECT KPIS CONNEC- TED TOYOUR STRATEGY AND BUSINESS OBJECTIVES ‣ Mentions ‣ Comments ‣ Shares ‣ Likes ‣ Perception ‣ Brand Love ‣ Subscribers ‣ Reach ‣ Views ‣ Plays ‣ Leads ‣ Direct sales ‣ Consideration Utilization Engagement Brand centricSales
- 35. MEASURING CONTENT CAN BEA REAL BITCH!‣Up to 25% of all views are made from bots ‣Different measuring methods on different platforms ‣Users move cross device and cross platform
- 36. GET THE RIGHTTOOLS TO MEASURE AND MONITOR THE PERFORMANCE
- 37. BOOST CONTENT THAT WORKSAND CREATE NEW IF YOU SEE AN OPPORTUNITY Always listen to what’s going on out there
- 38. REMEMBER WHAT YOU HAVELEARNED!!!
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- 40. CONTACT ▸ Nicolai Elmqvist ▸Phone +4529444108 ▸ Mail: nicolai@elmqvist.dk ▸ Linkedin: https://www.linkedin.com/in/elmqvist ▸ Twitter: @nicolaielmqvist