Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy

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This presentation walks you through how you create content in advertising that generates mentions and PR copy

HOW TO CREATE CONTENT THAT
WILL GENERATE MENTIONS & PR
SLIDES BY NICOLAI ELMQVIST

ABOUT ME
▸ Nerd in a shirt
▸ Worked with digital innovation and
social media for the past 10 years
▸ Former Co-Founder & CEO @ creative
digital agency Konstellation
▸ Created 3 tech startups and 1 agency.
▸ Looking for my next big adventure in
NYC right now…

http://adage.com/article/special-report-ana-annual-meeting-2015/agencies-ﬁre-ana-convention/300942/

ADVERTISING IS NOW
ABOUT QUALITY! CONTENT
THAT MAKES SENSE AND
CREATES VALUE TO PEOPLE.

CONTENT IS MANY THINGS
Articles Videos Pictures
Digital
servicesWebsite Apps
Publications
EventseDM
Data
SoMe
PRAds
Games

DAYLY CONTENT
EXCLUSIVE CONTENT
SPONSORED CONTENT
This is what  
we’re going to  
focus on today
When you stand on top of somebody - let’s see an example
Fast to produce and post

WHAT IS AMAZING, AWESOME
& OUTSTANDING EXCLUSIVE
CONTENT?

FUNNY
SURPRISING
EMOTIONAL
INNOVATIVE
0 100
0 100
0 100
0 100

THE GOOD NEWS:
YOU ONLY NEED TO
USE ONE OF THEM TO
MAKE IT WORK

AND IT’S ONLY A MATTER
HOW THE SOUP TASTE -
NOT HOW IT LOOKS

KNOW YOUR AUDIENCE &  
TAP INTO THEIR WORLD

Ok - Let’s boost it…
Do we really feel that people will…
Can we launch it on our
own channels …
Paid media
Earned media
Owned media
Seeding
TV
Print
Outdoor
Banners
Events
Share
Like
Comment
Write about (PR)
Social
.com
POS
etc.
IS IT A GREAT IDEA?

HARD WORK, √
GREAT INSIGHT, √
GREAT EXECUTION, √
DISTRIBUTION (VERY IMPORTANT)
GREAT PR EXECUTION
IT’SNOTENOUGHREMEMBER

MEASURING CONTENT
CAN BE A REAL BITCH!‣Up to 25% of all views are made from bots
‣Different measuring methods on different platforms
‣Users move cross device and cross platform

GET THE RIGHT TOOLS TO
MEASURE AND MONITOR
THE PERFORMANCE

BOOST CONTENT THAT
WORKS AND CREATE NEW IF
YOU SEE AN OPPORTUNITY
Always listen to what’s going on out there

CONTACT
▸ Nicolai Elmqvist
▸ Phone +4529444108
▸ Mail: nicolai@elmqvist.dk
▸ Linkedin: https://www.linkedin.com/in/elmqvist
▸ Twitter: @nicolaielmqvist

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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

FullSail: HOF - Presentation Phil Pallen

travisomalana

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Marketing Management Notes Philip Kotler

LaveenaShanker

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

AmirYakdi

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

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Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy

1. HOW TO CREATE CONTENT THAT WILL GENERATE MENTIONS & PR SLIDES BY NICOLAI ELMQVIST

2. ABOUT ME ▸ Nerd in a shirt ▸ Worked with digital innovation and social media for the past 10 years ▸ Former Co-Founder & CEO @ creative digital agency Konstellation ▸ Created 3 tech startups and 1 agency. ▸ Looking for my next big adventure in NYC right now…

3. AGENDA: LET’S TALK ABOUT GREAT CONTENT

4. ADVERTISING 2015

5. THE AD MARKET IS CHANGING RAPIDLY

8. SO WHAT IS ADVERTISING REALLY TODAY?

9. http://adage.com/article/special-report-ana-annual-meeting-2015/agencies-ﬁre-ana-convention/300942/

10. ADVERTISING IS NOW ABOUT QUALITY! CONTENT THAT MAKES SENSE AND CREATES VALUE TO PEOPLE.

11. WHAT IS CONTENT?

12. CONTENT IS MANY THINGS Articles Videos Pictures Digital servicesWebsite Apps Publications EventseDM Data SoMe PRAds Games

13. 3 MAJOR CATEGORIES

14. DAYLY CONTENT EXCLUSIVE CONTENT SPONSORED CONTENT This is what   we’re going to   focus on today When you stand on top of somebody - let’s see an example Fast to produce and post

15. WHAT IS AMAZING, AWESOME & OUTSTANDING EXCLUSIVE CONTENT?

16. 3 EXAMPLES!

17. THE 4 MAGIC INGREDIENTS -ADD PLENTY

18. FUNNY SURPRISING EMOTIONAL INNOVATIVE 0 100 0 100 0 100 0 100

19. THE GOOD NEWS: YOU ONLY NEED TO USE ONE OF THEM TO MAKE IT WORK

20. AND IT’S ONLY A MATTER HOW THE SOUP TASTE - NOT HOW IT LOOKS

21. HOW DO I CREATE GREAT CONTENT?

22. KNOW YOUR AUDIENCE &   TAP INTO THEIR WORLD

23. Competitors Core ideaPosition Market Brand Consumer insights Media insights Technology insights CREATE A PLATFORM

24. REMEMBER: ONLY USE ONE SIMPLE MESSAGE CONNECTED TO THE BRAND

25. Ok - Let’s boost it… Do we really feel that people will… Can we launch it on our own channels … Paid media Earned media Owned media Seeding TV Print Outdoor Banners Events Share Like Comment Write about (PR) Social .com POS etc. IS IT A GREAT IDEA?

26. DOES IT WORK CROSS CHANNEL? Activations Social Media Ambassa dors Media co-labs PR Partner ships Events Brand Content Positioning Tailor-made editorial output Producing Foundation Publishing Editorial themes Desired positioning Actual positioning Earned media PremisTarget and KPI’s

27. CHALLENGE THE STATUS QUO

28. BE BRAVE AND MAD a bit v

29.

30. WILL IT BE A VIRAL SUCCESS?

31. MAYBE!

32. HARD WORK, √ GREAT INSIGHT, √ GREAT EXECUTION, √ DISTRIBUTION (VERY IMPORTANT) GREAT PR EXECUTION IT’SNOTENOUGHREMEMBER

33. HOW DO I MEASURE CONTENT?

34. SELECT KPIS CONNEC- TED TO YOUR STRATEGY AND BUSINESS OBJECTIVES ‣ Mentions ‣ Comments ‣ Shares ‣ Likes ‣ Perception ‣ Brand Love ‣ Subscribers ‣ Reach ‣ Views ‣ Plays ‣ Leads ‣ Direct sales ‣ Consideration Utilization Engagement Brand centricSales

35. MEASURING CONTENT CAN BE A REAL BITCH!‣Up to 25% of all views are made from bots ‣Different measuring methods on different platforms ‣Users move cross device and cross platform

36. GET THE RIGHT TOOLS TO MEASURE AND MONITOR THE PERFORMANCE

37. BOOST CONTENT THAT WORKS AND CREATE NEW IF YOU SEE AN OPPORTUNITY Always listen to what’s going on out there

38. REMEMBER WHAT YOU HAVE LEARNED!!!

39. THANKS TO: www.meltwater.com

40. CONTACT ▸ Nicolai Elmqvist ▸ Phone +4529444108 ▸ Mail: nicolai@elmqvist.dk ▸ Linkedin: https://www.linkedin.com/in/elmqvist ▸ Twitter: @nicolaielmqvist

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