Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.