Growth Marketing in Our Noisy World - Randy Rayess, Outgrow
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Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
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Growth Marketing in Our Noisy World - Randy Rayess, Outgrow
- 1. Randy Rayessrandy012@gmail.com COFOUNDER, OUTGROW LOS ANGELES, CA ~ JUNE 13 - 14, 2018 | DIGIMARCONWEST.COM #DigiMarConWest Growth Marketing in Our Noisy World KEYNOTE
- 3. Conversion Landing Pages Ebooks/Whitepaper Video or Webinar Sales Pitch Blog Post Personalized & Interactive Content
- 4. The more you talk about yourself, the less people want to hear.
- 5. PRODUCT THINKING HAS INFILTRATED MARKETING! CONVERSION OPTIMIZATION PERSONALIZED PRODUCT RECOMMENDATIONS FOR YOUR CUSTOMERS TO INCREASE CONVERSION RATE.
- 6. PRODUCT THINKING HAS INFILTRATED MARKETING! LEAD GENERATION TOP LEAD GEN CHANNEL CAME FROM AN ONLINE MARKETING DIAGNOSTIC TOOL.
- 7. PRODUCT THINKING HAS INFILTRATED MARKETING! POINT OF SALE IKEA’S AUGMENTED REALITY APP LETS YOU PLACE FURNITURE VIRTUALLY IN YOUR HOMES.
- 8. PRODUCT THINKING HAS INFILTRATED MARKETING! CUSTOMER ENGAGEMENT NIKE’S RUN CLUB MOBILE APP TRACKS YOUR RUNS AND COMPARES PERFORMANCE.
- 9. ADD VALUE Through Detailed Results
- 10. CUSTOMERS NEED TO BE ENGAGED WITH. NOT SOLD TO.
- 11. SO, HOW DO YOU BUILD THESE PRODUCTS? Use your in-house development team Hire an outsourced development team Use a SaaS tool like Outgrow
- 12. SO, HOW DO YOU COME UP WITH IDEAS? What questions do your sales and customer support team get regularly? What are the most shared topics in your industry? Analyze the behavior of your most successful customers What topics are the most controversial?
- 13. Ideation worksheet ⇒ Email questions@outgrow.co with subject line Outgrow Ideas to get a copy emailed to you! * Randy Rayess linkedin.com/in/randyrayess
- 14. Thanks a lot for your time! Feel free to reach out at: Randy Rayess randy@outgrow.co linkedin.com/in/randyrayess
- 15. LP CTR [% who click CTA] CONVERSION BOUNCE RATE 18% 6% 36% 82% [↑4.6x] 32% [↑5.3x] 18% [⇣2x] HOMEPAGE METRICS CALCULATOR METRICS
- 18. TOP OF THE FUNNEL HOW MUCH CAN YOU SAVE BY USING US TO REBUILD YOUR ROOF? WHICH COLOR WILL LOOK GOOD ON YOUR ROOF? MIDDLE OF THE FUNNEL HOW MUCH DOES IT COST TO REBUILD YOUR ROOF? BOTTOM OF THE FUNNEL
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- products have to be helpful, useful or entertaining otherwise people wont use them. Bring that thought to marketing and sales dont just talk about yourself, you can and that is table stakes everyone does it but thats not enough that not remarkable. What am I going to talk on the dinner table about. Randy Rayess is the cofounder of Outgrow. He will be talking about growth marketing in our noisy world. His talk will cover: Common marketing mistakes Examples of creative marketing strategies And a marketing strategy that you should all incorporate into your business right after this event Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business. We all know the distractions We all know the number of impressions we see We all know how hard it is to break out from the noise Challenge is your talking about yourself and not your customer You know that's hard what can we do to best leverage them as oppose to fear them? Large brands with a large installed fan base have a competitive advantage BC they don't have to build audiences and fabs from scratch in a noisy world You come up with a strategy like an email subject line and then everyone copies You come up w a channel and then everyone copies so comp advs are mainly short lived What endures useful and entertaining experiences that are high quality That ensures because it helps people and it's good relative to whats out there products have to be helpful, useful or entertaining otherwise people wont use them. Bring that thought to marketing and sales dont just talk about yourself, you can and that is table stakes everyone does it but thats not enough that not remarkable. What am I going to talk on the dinner table about. tangential products that are related to what you do - could be directly related to: Sales questions Customer support questions customer journey and what makes them successful Our marketing mindset has to shift from advertisements to experiences, and from selling to helping. Interactive tools are a great growth hack as they are useful, engaging and personalized for each customer. Examples of our marketing team initiatives and what we can do - Traditional why our builder is faster, easier, higher conversion than building these products on your own that is necessary but not sufficient we have a builder that allows marketers to build a subset of these products without technical skills so we have looked at the whole system and said how can we build products to help our marketers - identify value of these interactive and engaging tools come up with ideas learn how to use the builder be successful with the leads promote the experiences well There are 2 things you have heard a thousand times people are distracted and the world is noisy - too many impressions digital should be at the heart of your marketing specifically mobile, video, social What I want to do is go one step further and highlight a specific strategy that you can implement today, along with a few examples. First I want to quickly talk about this guy - How many people have gone on a date and ended up in this situation? if you havent then you are probably that guy! What happens is you are talking at someone and not with someone, its a monologue instead of a dialogue and not engaging. A more successful date would be a dialogue, a conversation and would be relevant to the other person. You would reply in the right way. Today we use buzzwords like personalization and interactivity to explain this trend. At this point its pretty clear that this will be the future of marketing and I want to provide examples to highlight successful applications of this. why and how to execute marketing mindset shift from selling to helping from advertisements to applications and products. Product moment
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