Randy Rayess discusses how product thinking has infiltrated marketing and provides examples. He advocates for using interactive content and tools to engage customers rather than just selling to them. Some ways to develop these include using an in-house team, outsourcing, or using a SaaS tool like Outgrow. Rayess also provides tips for coming up with ideas such as analyzing customer behavior and questions from sales and support teams.

1. Randy Rayess
COFOUNDER
OUTGROW
SAN FRANCISCO ~ MAY 23 – 24, 2019 | DIGIMARCONSILICONVALLEY.COM
#DigiMarConSiliconValley
Flywheel Marketing with
Interactive Content
KEYNOTE

2. Traffic Conversion

3. Traffic Conversion Success

4. Image credit to Hubspot

5. Conversion
Landing Pages
Ebooks/Whitepaper
Video or Webinar
Sales Pitch
Blog Post
Personalized &
Interactive Content

6. Success
Not Part of Marketing
Email before Renewal
NPS
Personalized
Onboarding
Interactive Content
and Tools

7. The more you talk about
yourself, the less people
want to hear.

8. PRODUCT THINKING
HAS INFILTRATED MARKETING!
CONVERSION OPTIMIZATION
PERSONALIZED PRODUCT
RECOMMENDATIONS FOR YOUR
CUSTOMERS TO INCREASE
CONVERSION RATE.

9. PRODUCT THINKING
HAS INFILTRATED MARKETING!
LEAD GENERATION
TOP LEAD GEN CHANNEL CAME
FROM AN ONLINE MARKETING
DIAGNOSTIC TOOL.

10. PRODUCT THINKING
HAS INFILTRATED MARKETING!
POINT OF SALE
IKEA’S AUGMENTED REALITY APP
LETS YOU PLACE FURNITURE
VIRTUALLY IN YOUR HOMES.

11. PRODUCT THINKING
HAS INFILTRATED MARKETING!
CUSTOMER ENGAGEMENT
NIKE’S RUN CLUB MOBILE APP
TRACKS YOUR RUNS AND
COMPARES PERFORMANCE.

12. ADD VALUE
Through Detailed Results

13. CUSTOMERS NEED TO BE
ENGAGED WITH.
NOT SOLD TO.

14. SO, HOW DO YOU BUILD THESE
PRODUCTS?
Use your in-house
development team
Hire an outsourced
development team
Use a SaaS tool like
Outgrow

15. SO, HOW DO YOU COME UP WITH IDEAS?
What questions do your
sales and customer support
team get regularly?
What are the most shared
topics in your industry?
Analyze the behavior of
your most successful
customers
What topics are the most
controversial?

16. WANT IDEAS & EXAMPLES FOR YOUR
BUSINESS?
Send an email to questions@outgrow.co
Subject line: Ideas for {Company Website}
We’ll send you personalized ideas for your business

17. Thanks a lot for your time! Feel free to reach
out at:
Randy Rayess
randy@outgrow.co
linkedin.com/in/randyrayess

18. LP CTR [% who click CTA]
CONVERSION
BOUNCE RATE
18%
6%
36%
82% [↑4.6x]
32% [↑5.3x]
18% [⇣2x]
HOMEPAGE
METRICS
CALCULATOR
METRICS

21. TOP OF THE FUNNEL
HOW MUCH CAN YOU SAVE BY USING US TO
REBUILD YOUR ROOF?
WHICH COLOR WILL LOOK GOOD ON YOUR
ROOF?
MIDDLE OF THE FUNNEL
HOW MUCH DOES IT COST TO REBUILD YOUR
ROOF?
BOTTOM OF THE FUNNEL