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KEYNOTE
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Donna Mostrom
FOUNDER & COPYWRITER
DAMN SMART MARKETING, LLC
The robots are here…
and they’re boring
The robots are here...
and they’re boring
Why humanity matters
in the age of AI
Who is Donna Mostrom?
I asked ChatGPT
As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna
Mostrom stands at the forefront of the marketing industry, particularly in the
realms of conversion-focused copywriting and content creation. Her expertise
lies in delivering the right message to the right audience, leading to impactful
results. Donna's approach combines her rich experience with her academic
background, including an MBA from Arizona State University, seamlessly
integrating theoretical knowledge with practical application.
Outside of work, Donna embraces life as a mother, wife, and business partner.
Living in Chandler, AZ, she balances her professional life with personal
passions including writing, hiking, traveling, and enjoying red wine. Her
multifaceted life not only enriches her professional creativity but also adds
depth to her engaging speaking engagements, making her a relatable and
dynamic figure in the marketing industry.
A few things sounded... off
As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna
Mostrom stands at the forefront of the marketing industry, particularly in the
realms of conversion-focused copywriting and content creation. Her expertise
lies in delivering the right message to the right audience, leading to impactful
results. Donna's approach combines her rich experience with her academic
background, including an MBA from Arizona State University, seamlessly
integrating theoretical knowledge with practical application.
Outside of work, Donna embraces life as a mother, wife, and business partner.
Living in Chandler, AZ, she balances her professional life with personal
passions including writing, hiking, traveling, and enjoying red wine. Her
multifaceted life not only enriches her professional creativity but also adds
depth to her engaging speaking engagements, making her a relatable and
dynamic figure in the marketing industry.
Then, I asked Bard
I do not have enough information about that person
to help with your request.
I am a large language model, and I am able to
communicate and generate human-like text in
response to a wide range of prompts and questions,
but my knowledge about this person is limited.
Is there anything else I can do to help you with this
request?
Finally, I went to DALL-E
A few times
The million-dollar
question:
If AI doesn’t understand the
human side of Donna
Mostrom, how can it create
content for Donna Mostrom?
AI and content are in an
interesting place right
now...
40%
“Generative AI can improve a highly
skilled worker’s performance by as
much as 40% compared with workers
who don’t use it.”
Source: MIT Sloan
Humanity
Productivity
I worry we’re going to get
this balance wrong
• Lost trust
• Audience disconnect
• So much noise
From Forbes
This time is reminiscent of the black-hat days of SEO.
The name of the game back then for many unscrupulous
digital marketers was to trick Google’s algorithms into
ranking websites by using such tactics as keyword-stuffing
and many more sleights of hand...
It was barely intelligible and often provided little substance
for the reader, yet it often succeeded in helping websites
rank (but usually lacked enough substance to convert).
Enter:
The human-conscious
content team
This team is defined by:
• A focus on connection and conversion
• Building humanity into every touch point
• Quality over quantity (always)
Ready to build a human-
conscious content team?
The #1 Question
“Will this help us connect with
our customers or will it push
them away?”
Ask this question throughout your
content process.
Brainstorming sessions
Content creation
Task assignment
Does your content pass the Turing
Test?
Does it sound human?
Does it feel human?
Does it resonate with your audience?
Deploy AI guilt-free
• Brainstorming
• Organizing
• Editing
• Research
“AI has proven to be most accurate
with evergreen, well-documented
topics that can easily be verified.”
Hubspot, 2023 AI Trends for Marketers
Content teams
that GET IT
Who is Donna Mostrom?
I asked my faves
Over the past 15+ years, Donna Mostrom has used
the power of words and authenticity to help her
clients connect with and convert their audiences.
Her agency, Damn Smart Marketing, provides
content and copywriting services for mid-sized and
enterprise-scale tech and finance businesses, as well
as nonprofits and startups.
Donna is a mother to two little boys who have
boundless energy, a caretaker to two feisty miniature
schnauzers, and a wife and business partner to
Stephen Mostrom.
Donna loves writing (obviously), hiking, traveling,
and red wine. Her family resides in blazing-hot
Chandler, Arizona.
P.S: Donna is on #TeamSentenceCase.
Continued...
Let’s Connect
(for real)
donna@damnsmartmarketing.co
damnsmartmarketing.co
linkedin.com/in/donnamostrom
The robots Are Here… And They’re Boring - Donna Mostrom, Damn Smart Marketing, LLC

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The robots Are Here… And They’re Boring - Donna Mostrom, Damn Smart Marketing, LLC

  • 1. KEYNOTE PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Donna Mostrom FOUNDER & COPYWRITER DAMN SMART MARKETING, LLC The robots are here… and they’re boring
  • 2. The robots are here... and they’re boring Why humanity matters in the age of AI
  • 3. Who is Donna Mostrom?
  • 4. I asked ChatGPT As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna Mostrom stands at the forefront of the marketing industry, particularly in the realms of conversion-focused copywriting and content creation. Her expertise lies in delivering the right message to the right audience, leading to impactful results. Donna's approach combines her rich experience with her academic background, including an MBA from Arizona State University, seamlessly integrating theoretical knowledge with practical application. Outside of work, Donna embraces life as a mother, wife, and business partner. Living in Chandler, AZ, she balances her professional life with personal passions including writing, hiking, traveling, and enjoying red wine. Her multifaceted life not only enriches her professional creativity but also adds depth to her engaging speaking engagements, making her a relatable and dynamic figure in the marketing industry.
  • 5. A few things sounded... off As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna Mostrom stands at the forefront of the marketing industry, particularly in the realms of conversion-focused copywriting and content creation. Her expertise lies in delivering the right message to the right audience, leading to impactful results. Donna's approach combines her rich experience with her academic background, including an MBA from Arizona State University, seamlessly integrating theoretical knowledge with practical application. Outside of work, Donna embraces life as a mother, wife, and business partner. Living in Chandler, AZ, she balances her professional life with personal passions including writing, hiking, traveling, and enjoying red wine. Her multifaceted life not only enriches her professional creativity but also adds depth to her engaging speaking engagements, making her a relatable and dynamic figure in the marketing industry.
  • 6. Then, I asked Bard I do not have enough information about that person to help with your request. I am a large language model, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions, but my knowledge about this person is limited. Is there anything else I can do to help you with this request?
  • 7. Finally, I went to DALL-E
  • 9. The million-dollar question: If AI doesn’t understand the human side of Donna Mostrom, how can it create content for Donna Mostrom?
  • 10. AI and content are in an interesting place right now...
  • 11.
  • 12. 40% “Generative AI can improve a highly skilled worker’s performance by as much as 40% compared with workers who don’t use it.” Source: MIT Sloan
  • 14. I worry we’re going to get this balance wrong • Lost trust • Audience disconnect • So much noise
  • 15. From Forbes This time is reminiscent of the black-hat days of SEO. The name of the game back then for many unscrupulous digital marketers was to trick Google’s algorithms into ranking websites by using such tactics as keyword-stuffing and many more sleights of hand... It was barely intelligible and often provided little substance for the reader, yet it often succeeded in helping websites rank (but usually lacked enough substance to convert).
  • 17. This team is defined by: • A focus on connection and conversion • Building humanity into every touch point • Quality over quantity (always)
  • 18. Ready to build a human- conscious content team?
  • 19. The #1 Question “Will this help us connect with our customers or will it push them away?”
  • 20. Ask this question throughout your content process. Brainstorming sessions Content creation Task assignment
  • 21. Does your content pass the Turing Test? Does it sound human? Does it feel human? Does it resonate with your audience?
  • 22. Deploy AI guilt-free • Brainstorming • Organizing • Editing • Research
  • 23. “AI has proven to be most accurate with evergreen, well-documented topics that can easily be verified.” Hubspot, 2023 AI Trends for Marketers
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  • 29. Who is Donna Mostrom?
  • 30. I asked my faves Over the past 15+ years, Donna Mostrom has used the power of words and authenticity to help her clients connect with and convert their audiences. Her agency, Damn Smart Marketing, provides content and copywriting services for mid-sized and enterprise-scale tech and finance businesses, as well as nonprofits and startups.
  • 31. Donna is a mother to two little boys who have boundless energy, a caretaker to two feisty miniature schnauzers, and a wife and business partner to Stephen Mostrom. Donna loves writing (obviously), hiking, traveling, and red wine. Her family resides in blazing-hot Chandler, Arizona. P.S: Donna is on #TeamSentenceCase. Continued...