21. DATADRIVENATTRIBUTION
LEARNS FROM YOUR DATA
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Likelihood of
Purchase
Display
3%
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Likelihood of
Purchase
2%
Increased likelihood of purchase
by 50%
24. BOOST EXPOSURE OF CAMPAIGNS & KEYWORDS
SUPPORTING CUSTOMER ACQUISITION
OPTIMIZE BIDDING TO REWARD MEANINGFUL
TOUCHPOINTS ACROSS CUSTOMER JOURNEY
HELP MOVE UNDECIDED CUSTOMERS TO
ACTION OR AVOID UNPROFITABLE ONES
26. WHO ARE YOUR CUSTOMERS?
HOW MANY DO YOU HAVE?
HOW OFTEN DO THEY BUY?
HOW MUCH DO THEY SPEND? COST?
HOW MANY ARE NEW VS. RETURNING?
DO THEY BUY ACROSS CATEGORIES?
WHAT IS THEIR REPEAT BUYING RATE?
HOW HAVE THESE CHANGED OVER TIME?