3. We live in a mobile,
omnichannel world.
90%
of consumers move between
multiple devices to accomplish
their goals.
4. Omnichannel is the top priority for CMOs.
Omni-channel leaders outperform all others.
of CMOs are focused on
connecting fragmented
campaigns into a complete
customer journey.
61%
SOURCE:CMO Council Predicting Routes to Revenue 2016, IBM Global State of Marketing Report 2013
32. 5 Takeaways for Building a Smarter Digital
Marketing Foundation
1. Always on: Real-time, relevant, personalized
2. Key solution attributes: Create, engage, learn, focus
3. Analytics is the foundation: Guide your digital marketing strategy
4. Personalization is key: Customize the customer journey
5. Offline engagements matters: Capture and share the right data