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Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story

As a digital marketing professional, you want to connect with your audiences on a deep level. If you use the emotional pull of storytelling then you can dramatically increase engagement turning your prospects into life-long customers. But you're not connecting like you could or converting like you want because storytelling is hard, especially if you're using long, complex structures. Now you can learn how to hack through the noise and hook the hearts of your audiences using the ABT (And, But, Therefore) agile narrative framework to ensure your messages land right the first time, every time. Park Howell, considered The World's Most Industrious Storyteller for having helped brands grow by as much as 600%, will show you how to wield the applied science and bewitchery of storytelling in this highly interactive session. After all, you have to understand the magic to cast the spell. Story o! Key Takeaways: Learn the three-word And, But, Therefore (ABT) framework that works because our primal problem-solving, decision-making, limbic buying brain loves this setup/problem/solution story structure. Understand how to use the ABT to make all of your online and in-person communications vastly more persuasive. 4x your social media engagement.

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MASTER
CLASS
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Park Howell
THE WORLD'S MOST INDUSTRIOUS STORYTELLER
THE BUSINESS OF STORY
Sell More by Saying Less
With the ABT Framework
Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story
Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story
Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story
Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story
Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story

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Sell More by Saying Less With the ABT Framework - Park Howell, The Business of Story

  • 1. MASTER CLASS PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Park Howell THE WORLD'S MOST INDUSTRIOUS STORYTELLER THE BUSINESS OF STORY Sell More by Saying Less With the ABT Framework