Growth Marketing in 2022 - Randy Rayess, Outgrow
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How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
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Growth Marketing in 2022 - Randy Rayess, Outgrow
- 1. KEYNOTE Randy Rayess COFOUNDER OUTGROW Growth Marketing in 2022 HOUSTON, TX ~ MAY 26 - 27, 2022 DIGIMARCONSOUTH.COM | #DigiMarConSouth
- 2. Growth Marketing in a Noisy World Randy Rayess randy@outgrow.co linkedin.com/in/randyrayess OUTGROW
- 5. Image credit to Hubspot
- 6. Conversion Landing Pages Ebooks/Whitepaper Video or Webinar Sales Pitch Blog Post Personalized & Interactive Content
- 7. Success Not Part of Marketing Email before Renewal NPS Personalized Onboarding Interactive Content and Tools
- 8. The more you talk about yourself, the less people want to hear.
- 9. PRODUCT THINKING HAS INFILTRATED MARKETING! CONVERSION OPTIMIZATION PERSONALIZED PRODUCT RECOMMENDATIONS FOR YOUR CUSTOMERS TO INCREASE CONVERSION RATE.
- 10. PRODUCT THINKING HAS INFILTRATED MARKETING! LEAD GENERATION TOP LEAD GEN CHANNEL CAME FROM AN ONLINE MARKETING DIAGNOSTIC TOOL.
- 11. PRODUCT THINKING HAS INFILTRATED MARKETING! POINT OF SALE IKEA’S AUGMENTED REALITY APP LETS YOU PLACE FURNITURE VIRTUALLY IN YOUR HOMES.
- 12. PRODUCT THINKING HAS INFILTRATED MARKETING! CUSTOMER ENGAGEMENT NIKE’S RUN CLUB MOBILE APP TRACKS YOUR RUNS AND COMPARES PERFORMANCE.
- 13. ADD VALUE Through Detailed Results
- 14. CUSTOMERS NEED TO BE ENGAGED WITH. NOT SOLD TO.
- 15. SO, HOW DO YOU BUILD THESE MARKETING PRODUCTS? Use your in-house development team Hire an outsourced development team Use a SaaS tool like Outgrow
- 16. SO, HOW DO YOU COME UP WITH IDEAS? What questions do your sales and customer support team get regularly? What are the most shared topics in your industry? Analyze the behavior of your most successful customers What topics are the most controversial?
- 17. WANT IDEAS & EXAMPLES FOR YOUR BUSINESS? Send an email to questions@outgrow.co Subject line: Ideas for {Company Website} We’ll send you personalized ideas for your business
- 18. Thanks a lot for your time! Feel free to reach out at: Randy Rayess randy@outgrow.co linkedin.com/in/randyrayess