Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country. Want to learn more about the Gator? Check us out on http://purplegator.com .

1. Mobile/Digital Advertising Strategy
Presented to: Jewelers
Presented by: Purplegator.com
Presented on: May 25, 2017
Relevance Raises Response
REACHING CUSTOMERS ON MOBILE
an company

2. 100 Years of
Information Gathering
1917 - 2017

3. THE IMPACT OF
TECHNOLOGY
IN ONLY
8 YEARS

4. WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016

5. 78% of Us Now Own Smartphones
Data Source: Nielsen 2016
SMARTPHONE EXPANSION = POWERFUL ADVERTISING
OPPORTUNITIES

6. THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION
When Will Mobile Get Its Fair Share?
% of Time Spent in Media vs. % of Advertising Spending
Data Source: Meeker Report 2016
PRINT RADIO TELEVISION INTERNET MOBILE
Spend

7. BUDGETS MOVING AWAY FROM PRINT, BROADCAST
arketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent
Marketing Spending for 2016, by Media Type

8. We Specialize In Engaging Your Customers
& Acquiring Their Business - and Loyalty

9. SOME OF OUR CURRENT CLIENTS IN 2017

10. SOME OF OUR JEWELRY RETAIL CUSTOMERS

11. WHAT IS DIGITAL MARKETING?
What We Do In The Swamp
• Mobile Strategy & Consulting
• Mobile Advertising
• Digital Advertising
• Text Message Marketing
• Mobile Video Production
• Web Development
• App Development
• SEO
• SEM
• Social Media Marketing
• Content Marketing
• IVR
• Video Production

12. WE WROTE THE BOOK ON MOBILE

13. Mobile/Digital Advertising Strategy

14. MOBILE’S MOST IMPORTANT ADVANTAGE
Pinpoint Targeting
You Only Pay to Reach Your Best Prospects
• Geotargeting
• Geofencing
• Geoconquesting
• Demographics
• Interests
• Email addresses
• Retargeting
• Dayparting
As Opposed to Traditional Media…
Think People, Not Places

15. LASER FOCUSED CUSTOMER TARGETING
GEOTARGETING
• Reach only those
within a 10 mile
radius of your store.
• Adjust a trading
area so as to avoid
a natural barrier
such as a river.

16. LASER FOCUSED CUSTOMER TARGETING
GEOFENCING
• Target only the wealthiest zip codes in your
trading area.
• Target only your immediate downtown area.

17. GEOCONQUESTING
Beat Your Competition…
Target Their Customers
Target customers who have visited a competing
location.

18. DEMOGRAPHICS
• Sex
• Age
• Income Level
• Home Ownership
• Marital Status
• Children in Home
• Job Type

19. INTEREST TARGETING
Find Your Best Customers
• “Recently engaged.”
• Watched a video about choosing a ring.
• Facebook status update
• Web visits to competing stores

20. EMAIL ADDRESSES
PLATINUM PROSPECTS
One mobile advertising target group will be your email list!

21. RETARGETING
PLATINUM PROSPECTS
Reinforce those visiting your website by targeting
them with your ads.

22. YOUR BEST CUSTOMERS
We’ll get them in your store
more often.
• Email Targeting
• Job Targeting
• Geoconquesting competing
stores
• Retargeting
• Text Message Marketing

23. COMPONENTS OF MOBILE ADVERTISING
Your ads run across
thousands of locally
relevant mobile apps
such as Angry Birds and
eBay. Apps your
customers are using
every day.
IN APP ADVERTISEMENT

24. COMPONENTS OF MOBILE ADVERTISING
MOBILE WEB
ADVERTISEMENT
Your ads run on hundreds of
nationally known apps and
mobile and desktop websites
such as ESPN, Better Homes &
Gardens, Fox News, and CNN.

25. COMPONENTS OF MOBILE ADVERTISING
INSTAGRAM
The younger, female skew and
beautiful pictures on Instagram
are ideal for creating interest in
your store with aspirational
imagery.

26. COMPONENTS OF MOBILE ADVERTISING
LANDING PAGE
Tapping on any ad will lead
potential customers to a mobile
landing page, from which they
can get the offer, call, or get
directions to your store.

27. HEAT MAPS & LEAD LIST
Sales Lead
Dashboard
 Manage, Sort, & Track
your leads
 See Results in Real
Time

28. COMPLETE CAMPAIGN IN ACTION
BUILD
ENGAGEMENT
GENERATE
AWARENESS
CREATE A
CUSTOMER
ACCESSIBLE 24/7 IN YOUR OWN
DATABASE CONTROL PANEL BUILT
AND HOSTED BY PURPLEGATOR
BUILT AND HOSTED BY PURPLEGATOR
SERVING ADS TO YOUR EMAIL LIST
SERVING ADS TO YOUR WEBSITE VISITORS
SERVING ADS TO HOME DEPOT’S CUSTOMERS

29. FACEBOOK

30. FACEBOOK CAROUSEL ADS

31. MOBILE NETWORK – IN APP ADVERTISING

32. VIDEO ADVERTISING
If a Picture is Worth a Thousand Words, How
Much is a Video Worth?
https://www.youtube.com/watch?v=9nrqiCEb
NUU

33. COMPONENTS OF MOBILE ADVERTISING
TEXT MARKETING
The Best Way to Keep in
Touch with your Best
Customers!
• Interactive to opt-in
• Broadcast messaging
• Specials
• Free Offers
• Event Invites
Text ENGAGED to
84444

34. TEXT MESSAGE PACKAGE

35. ALL PACKAGES INCLUDE:
• Creative Design
• Landing Page Design & Hosting
• Sales Lead Acquisition Tool
• Daily/Weekly Monitoring
• A-B Testing
• Optimization
• Performance Analysis
• Advertising Media
• Facebook & Instagram
• In-App
• Mobile Web
• Retargeting – visitors, email list
WHAT YOU GET

36. WHAT WE NEED
FOR A SUCCESSFUL PROMOTION:
• Engaging Offer
• Flight Dates
• Budget
• Images
• Co-Op Requirements
• Landing Page or Your Website?
• Authorized Agreement

37. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.

38. We live, dream and sleep mobile so you don’t have to.

39. Mobile Marketing Managers
Purplegator
sales@purplegator.com
610.688.6000
Purplegator.com