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Ashley Johnson
CHIEF EXECUTIVE OFFICER,
MOUTH MARKETING
HOUSTON, TX ~ JUNE 6 - 7, 2018 | DIGIMARCONSOUTH.COM
#DigiMarConSouth
Extracting LinkedIn Data
to Reduce Ad Spend
KEYNOTE
Where to Find
LinkedIn Data?
Visit:
https://www.linkedin.com/ps
ettings/member-data
Free LinkedIn Data
Go For
“The Works”
Data + LinkedIn
+ Increase call
conversion rate 300%
+ Boost brand credibility
+ Significantly increase
brand awareness
+ Inbound leads both
organic and paid
Salespeople are 4.2x more likely to
gain an appointment if they have an
established connection with the
prospect.
https://blog.hubspot.com/sales/cold-calling-statistics
Why is the Data a Big Deal?
+ Reach target audience on other platforms
+ Reduce advertising spend
+ Increase conversion rates
+ Send ads directly to your network
+ Tailored advertising and marketing more appealing
Top B2B sellers are on LinkedIn
6 hours per week.
https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/
Extracting LinkedIn Data to Reduce Ad Spend - Ashley Johnson, Mouth Marketing

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Extracting LinkedIn Data to Reduce Ad Spend - Ashley Johnson, Mouth Marketing

  • 1. Ashley Johnson CHIEF EXECUTIVE OFFICER, MOUTH MARKETING HOUSTON, TX ~ JUNE 6 - 7, 2018 | DIGIMARCONSOUTH.COM #DigiMarConSouth Extracting LinkedIn Data to Reduce Ad Spend KEYNOTE
  • 2. Where to Find LinkedIn Data? Visit: https://www.linkedin.com/ps ettings/member-data
  • 3. Free LinkedIn Data Go For “The Works”
  • 4. Data + LinkedIn + Increase call conversion rate 300% + Boost brand credibility + Significantly increase brand awareness + Inbound leads both organic and paid
  • 5. Salespeople are 4.2x more likely to gain an appointment if they have an established connection with the prospect. https://blog.hubspot.com/sales/cold-calling-statistics
  • 6. Why is the Data a Big Deal? + Reach target audience on other platforms + Reduce advertising spend + Increase conversion rates + Send ads directly to your network + Tailored advertising and marketing more appealing
  • 7. Top B2B sellers are on LinkedIn 6 hours per week. https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/

Editor's Notes

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