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Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

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Bill macaitis affiliate summit east - keynote format

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Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

  1. 1. Strategies from Slack, Zendesk & Salesforce UNICORN GROWTH STRATEGIES Bill Macaitis Macaitis Advisory bmacaitis@gmail.c om
  2. 2. MY BACKGROUND linkedin.com/in/bmacaitisMacaitis Advisory B2C B2B Advisor
  3. 3. CUSTOMER CENTRIC linkedin.com/in/bmacaitisMacaitis Advisory “I’ve already recommended your service to probably 20 or 30 colleagues”.
  4. 4. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  5. 5. linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism MODERN MARKETING ORG
  6. 6. NPS & CSAT linkedin.com/in/bmacaitisMacaitis Advisory
  7. 7. MULTI-TOUCH ATTRIBUTION linkedin.com/in/bmacaitisMacaitis Advisory
  8. 8. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  9. 9. PRICING linkedin.com/in/bmacaitisMacaitis Advisory
  10. 10. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  11. 11. CONTENT MARKETING CHANNELS Display Retargeting Website Email SEM SEO Facebook Twitter Qualified Leads Bottom Top Mid linkedin.com/in/bmacaitisMacaitis Advisory
  12. 12. linkedin.com/in/bmacaitisMacaitis Advisory PODCASTS
  13. 13. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  14. 14. IN PRODUCT MESSAGING linkedin.com/in/bmacaitisMacaitis Advisory
  15. 15. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  16. 16. CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  17. 17. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  18. 18. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  19. 19. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  20. 20. MEASURING CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory Funnel Metrics Brand Metrics Methodologies • Unaided Recall • Aided Recall • Sentiment • Share of Voice • Share of Conversation • Visits • MQL’s • Pipeline • ACV • CAC / Payback • Geo tests • Pre & post surveys • Where did you hear about us? • Multi-touch attribution • Time stamp analysis • Creative split-tests
  21. 21. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  22. 22. CUSTOMER STORIES linkedin.com/in/bmacaitisMacaitis Advisory
  23. 23. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  24. 24. TEST, TEST, TEST linkedin.com/in/bmacaitisMacaitis Advisory
  25. 25. MINIMIZE FRICTION VIA CREDITS linkedin.com/in/bmacaitisMacaitis Advisory
  26. 26. REVERSE IP & ABM linkedin.com/in/bmacaitisMacaitis Advisory
  27. 27. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  28. 28. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory
  29. 29. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory
  30. 30. PERSONALITY IN YOUR PRODUCT linkedin.com/in/bmacaitisMacaitis Advisory
  31. 31. HAVE FUN linkedin.com/in/bmacaitisMacaitis Advisory
  32. 32. SEO linkedin.com/in/bmacaitisMacaitis Advisory
  33. 33. THANK YOU! Macaitis Advisory Bill Macaitis bmacaitis@gmail.com linkedin.com/in/bmacaitisMacaitis Advisory

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