Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Strategies from
Slack, Zendesk
& Salesforce
UNICORN GROWTH STRATEGIES
Bill Macaitis
Macaitis Advisory
bmacaitis@gmail.c
om
MY BACKGROUND
linkedin.com/in/bmacaitisMacaitis Advisory
B2C
B2B
Advisor
CUSTOMER CENTRIC
linkedin.com/in/bmacaitisMacaitis Advisory
“I’ve already recommended
your service to probably 20
or 30 co...
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Content
PR
Campaigns
Eve...
NPS & CSAT
linkedin.com/in/bmacaitisMacaitis Advisory
MULTI-TOUCH
ATTRIBUTION
linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
PRICING
linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
CONTENT MARKETING
CHANNELS
Display Retargeting Website Email SEM SEO Facebook Twitter
Qualified Leads
Bottom
Top
Mid
linke...
linkedin.com/in/bmacaitisMacaitis Advisory
PODCASTS
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
IN PRODUCT MESSAGING
linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory
MEASURING CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory
Funnel Metrics Brand Metrics
Methodologies
• Unaided Recall...
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
CUSTOMER STORIES
linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
TEST, TEST, TEST
linkedin.com/in/bmacaitisMacaitis Advisory
MINIMIZE FRICTION VIA
CREDITS
linkedin.com/in/bmacaitisMacaitis Advisory
REVERSE IP & ABM
linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG
linkedin.com/in/bmacaitisMacaitis Advisory
CMO
Ops &
Analytics
Lifecycle
Nurture
Growth
PMM
Brand
Con...
BRANDS WITH
PERSONALITY
linkedin.com/in/bmacaitisMacaitis Advisory
BRANDS WITH
PERSONALITY
linkedin.com/in/bmacaitisMacaitis Advisory
PERSONALITY IN YOUR
PRODUCT
linkedin.com/in/bmacaitisMacaitis Advisory
HAVE FUN
linkedin.com/in/bmacaitisMacaitis Advisory
SEO
linkedin.com/in/bmacaitisMacaitis Advisory
THANK YOU!
Macaitis Advisory
Bill Macaitis
bmacaitis@gmail.com
linkedin.com/in/bmacaitisMacaitis Advisory
Upcoming SlideShare
Loading in …5
×

Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

229 views

Published on

Bill macaitis affiliate summit east - keynote format

Published in: Business
  • Be the first to comment

  • Be the first to like this

Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

  1. 1. Strategies from Slack, Zendesk & Salesforce UNICORN GROWTH STRATEGIES Bill Macaitis Macaitis Advisory bmacaitis@gmail.c om
  2. 2. MY BACKGROUND linkedin.com/in/bmacaitisMacaitis Advisory B2C B2B Advisor
  3. 3. CUSTOMER CENTRIC linkedin.com/in/bmacaitisMacaitis Advisory “I’ve already recommended your service to probably 20 or 30 colleagues”.
  4. 4. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  5. 5. linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism MODERN MARKETING ORG
  6. 6. NPS & CSAT linkedin.com/in/bmacaitisMacaitis Advisory
  7. 7. MULTI-TOUCH ATTRIBUTION linkedin.com/in/bmacaitisMacaitis Advisory
  8. 8. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  9. 9. PRICING linkedin.com/in/bmacaitisMacaitis Advisory
  10. 10. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  11. 11. CONTENT MARKETING CHANNELS Display Retargeting Website Email SEM SEO Facebook Twitter Qualified Leads Bottom Top Mid linkedin.com/in/bmacaitisMacaitis Advisory
  12. 12. linkedin.com/in/bmacaitisMacaitis Advisory PODCASTS
  13. 13. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  14. 14. IN PRODUCT MESSAGING linkedin.com/in/bmacaitisMacaitis Advisory
  15. 15. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  16. 16. CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  17. 17. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  18. 18. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  19. 19. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
  20. 20. MEASURING CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory Funnel Metrics Brand Metrics Methodologies • Unaided Recall • Aided Recall • Sentiment • Share of Voice • Share of Conversation • Visits • MQL’s • Pipeline • ACV • CAC / Payback • Geo tests • Pre & post surveys • Where did you hear about us? • Multi-touch attribution • Time stamp analysis • Creative split-tests
  21. 21. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  22. 22. CUSTOMER STORIES linkedin.com/in/bmacaitisMacaitis Advisory
  23. 23. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  24. 24. TEST, TEST, TEST linkedin.com/in/bmacaitisMacaitis Advisory
  25. 25. MINIMIZE FRICTION VIA CREDITS linkedin.com/in/bmacaitisMacaitis Advisory
  26. 26. REVERSE IP & ABM linkedin.com/in/bmacaitisMacaitis Advisory
  27. 27. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism
  28. 28. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory
  29. 29. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory
  30. 30. PERSONALITY IN YOUR PRODUCT linkedin.com/in/bmacaitisMacaitis Advisory
  31. 31. HAVE FUN linkedin.com/in/bmacaitisMacaitis Advisory
  32. 32. SEO linkedin.com/in/bmacaitisMacaitis Advisory
  33. 33. THANK YOU! Macaitis Advisory Bill Macaitis bmacaitis@gmail.com linkedin.com/in/bmacaitisMacaitis Advisory

×