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Transforming Sales And Marketing Around The Modern Buyer

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G3 Communications
G3 Communications

SPEAKER: Jill Rowley of #SocialSelling http://b2bmarketing.exchange

Marketing
1 of 34
Transforming Sales & Marketing Around the Modern Buyer @Jill_Rowley Social Selling Evangelist Modern Marketing Expert Startup Advisor
Meet the Modern Buyer Digitally-driven Socially-connected Mobile Empowered
@jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #B2BMX Advocates are proof you live up to your marketing
@jill_rowley #B2BMX
Marketing Needs to Know More about Sales Sales Needs to Know More about Marketing We all Need to Know More about our CUSTOMERS @jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #B2BMX
Mindset: from Selling to Helping Skillset: digital, social Toolkit: a fool with a tool is still a fool
Why do Social Selling? @jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #B3BMX Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue.
@jill_rowley #B2BMX
@jill_rowley #B2BMX
1. Buyer-centric LinkedIn profile 2. The Art of a LinkedIn Invite 3. LinkedIn Job Change Alerts 4. Join LinkedIn Groups 5. Advanced Search in LinkedIn 6. Find Alumni 7. Recommendations & Endorsements = Credibility 8. Share Content @jill_rowley #B2BMX
The Art of a LinkedIn Invite @jill_rowley #B2BMX
To be Interesting; Be Interested @jill_rowley #B2BMX
Lead to you; not with you @jill_rowley #B2BMX
@jill_rowley #B2BMX
Don’t be Single Threaded @jill_rowley #B2BMX
Content is the Currency of the Modern Sales Professional @jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #B2BMX
Using Twitter for Research and Relationship Building @jill_rowley #B2BMX
@jill_rowley #B2BMX
@jill_rowley #B2BMX
What I read, watch, listen to, & share
5 Things for Sales Enablement to do Right Away! • Marketing & Sales Alignment around the customer • Centralized content library • Content aligned to buyer’s journey and buyer persona(s) • Curate third party thought leadership content & identify Influencers for Sales • Social Selling training and enablement program @jill_rowley #B2BMX
Get a copy of Social Selling Mastery! @jill_rowley #B2BMX
#B2BMX

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Transforming Sales And Marketing Around The Modern Buyer

Editor's Notes

  1. http://embed.vidyard.com/share/2R77E5bDjSqdtX4LBZe7G5
  2. One key initiative to drive Sales & Marketing Alignment is Social Selling.
  3. https://share.viewedit.com/8jUYDN1UVLLZzYrvHjmSMC