Pml inbound marketing meetup intro final

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Main Line Internet Marketing and Social Media Meetup from June 12, 2013. This intro presentation laid the groundwork for an evening of conversation around Inbound Marketing and the HubSpot Inbound Marketing platform.

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  • Get the logo from client web site
  • The inbound marketing term was coined by HubSpot’s Brian Halligan, in 2005.The term is synonymous with the concept of permission marketing, which is the title of a book by Seth Godin from 1999.
  • Grew 0 to 15,000 monthly visitors.
  • Grew 0 to 15,000 monthly visitors.
  • See us for discounts! INBOUND104 (50% discount) Case Studies - what's working? Professional Services/Freelancers – events and connections (CheapRevolution - Blogging for $$, Recognition – Webinar fishing machine, See Ed Callahan content on LinkedIn) (Skip)B2C Passionate Customers - Community Support (Burberry? Crowd-sourcing) (Bechara)Technology firms - Knowledge Community (Chariot’s Super-Segment… blogging focus) (Skip)Retail business - Driving sales (BagelSpice) (Bechara) Product/Service sales with scale - Customer support (Jet Blue CaseStudies, Comcast) (Skip) 
  • Pml inbound marketing meetup intro final

    1. 1. Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1Inbound Marketing & HubSpotMain Line Internet Marketing and Social Media MeetupJune 12, 2013Skip Shuda
    2. 2. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 2Inbound marketing is advertising a company throughblogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, socialmedia marketing, and other forms of content marketing.In contrast, buying attention, cold-calling, direct paper mail, radio, TVadvertisements, sales flyers, spam, email marketing, telemarketing andtraditionaladvertising are considered "outbound marketing".Inbound marketing earns the attention of customers, makes the companyeasy to be found and draws customers to the websiteby producing interesting content.Source: http://en.wikipedia.org/wiki/Inbound_marketing
    3. 3. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 3According to HubSpot, inbound marketing isespecially effective for small businesses thatdeal with high dollar values, long research cyclesand knowledge-based products. In these areasprospects are more likely to get informed andhire someone who demonstrates expertise.Who Should Use It?
    4. 4. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 4There are 55% more Website visitors forcompanies that blog.
    5. 5. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 5In 2009, we completed our first Hubspot implementation
    6. 6. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 6In 2009, we completed our first Hubspot implementationGrew from 0to 15000visitors over 6months
    7. 7. Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 711YourContactsDatabaseTextgoeshereTextgoeshereTextgoeshereSocialMediaContentCreationEmail &LeadNurturingMarketingAnalyticsMarketingAutomationSEOSocialMediaLandingPagesAll-in-One and Integrated to Make YourMarketing Powerful
    8. 8. Work Your Entire Sales Funnel
    9. 9. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 9According to a DemandGen report,nurtured leads produce a 20% increase(avg) in sales opportunities vs non-nurtured leads
    10. 10. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 10HubSpot Delivers…MIT/SLOAN Study on Hubspot ROI•Traffic increased for 92% of Customers,- on average by 270%•Leads Increased for 93% of Customers- on average 3000% more leads/month•Sales Conversion Rate Increased for50% of Customers
    11. 11. PhillyMarketingLabsCopyright © 2013 Philly Marketing Labs. All Rights Reserved. 11- Philly HUGS (LinkedIn)- Inbound 2013 (8/19-22)*- Sharon Pastore- Michael Lieberman*see a PML Team Member for DiscountsMeet OTHER Hubspotters!
    12. 12. PhillyMarketingLabsTHANKS FOR COMING!Contact:Skip Shuda, Business Composer & co-founderPhilly Marketing Labswww.phillymarketinglabs.comskip@phillymarketinglabs.com

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