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How to use bar codes and promo codes to boost your email list growth by 1000%?

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GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.

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How to use bar codes and promo codes to boost your email list growth by 1000%?

  1. 1. How to use bar codes and promo codes to boost your email list growth by 1000%?
  2. 2. WORLD’S EASIEST EMAIL MARKETING. Mac Ossowski Director of Enterprise Sales www.getresponse.com @maciej_ossowski
  3. 3. WORLD’S EASIEST EMAIL MARKETING. Who are we? @maciej_ossowski
  4. 4. WORLD’S EASIEST EMAIL MARKETING. 17 years. 195 countries. 350 000 Customers. @maciej_ossowski
  5. 5. WORLD’S EASIEST EMAIL MARKETING. Globalna presence Gdansk, Poland (HQ) Halifax, Canada Moscow, Russia Wilmington, Delaware Warsaw, Poland @maciej_ossowski
  6. 6. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
  7. 7. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
  8. 8. WORLD’S EASIEST EMAIL MARKETING. 2.5 billions email accounts globally Radicatti Group @maciej_ossowski
  9. 9. WORLD’S EASIEST EMAIL MARKETING. 55% companies generate at least 10% of revenue thru email marketing Econsultancy «Email Marketing Census», 2014 @maciej_ossowski
  10. 10. WORLD’S EASIEST EMAIL MARKETING. 25.4% less consumers remove commercial email than in 2010-2014 Forrester Research «North American Technographics Survey», 2014 @maciej_ossowski
  11. 11. Top challenge: emails
  12. 12. Two case studies
  13. 13. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Diverse.pl
  14. 14. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Embedded sign up form
  15. 15. No incentive. No data.
  16. 16. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Newsletter with unique bar code
  17. 17. Results?
  18. 18. Case study results: Diverse.pl  open rate increased by 60%  click-thru rate increased two-fold  1000 x increase in new sign ups  increase in transactions
  19. 19. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Hairstore.pl
  20. 20. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Newsletter with unique promo code
  21. 21. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Lightbox with voucher
  22. 22. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Sign up form on Facebook
  23. 23. Results?
  24. 24. Case study results: Hairstore.pl  list growth increased by 53.4% MtoM  61.16% open rate, 11.21% click-thru rate  31.96% increase in transactions  60.18% increase in email traffic  60.43% increase in web sessions
  25. 25. WORLD’S EASIEST EMAIL MARKETING. Thank you! Mac Ossowski mac@getresponse.com http://pl.linkedin.com/in/maciejossowski www.getresponse.com @maciej_ossowski

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