Laura Longley

Lincoln, Virginia United States

Managing Member/Principal

Advertising / Marketing / PR

I’m a versatile content creator and inbound marketing strategist working in fields as diverse as the arts, financial planning, insurance, media, marketing, business, education, associations, and government. Before launching my consulting career, I served as communications director of the John F. Kennedy Center for the Performing Arts where I: • Directed public relations for programming, including The Kennedy Center Honors and the pre-Broadway premiere of Les Miserables; • Branded the Center with an enduring logo; • Created an in-house advertising/publishing agency and the marketing magazine Kennedy Center News. The newsmagazine not only cut advertising costs, but, as content mark