SlideShare a Scribd company logo
2017 Sales Deck
We now live in a world of
PREDICTION AND
PERSONALIZATION
LeadCrunch[ai]: Predict & Personalize B2B Sales
Companies that
predict and personalize
OWN THEIR MARKETS
“Amazon converts buying
behavior insights into the
sheer power of one-click
ordering.”
Predictive, personal shopping
$340 Billion
Market Cap
Predictive, personal search & ads
$490 Billion
Market Cap
Predictive, personal news feed & ads
$330 Billion
Market Cap
“Google changed the way
we look at data.
Businesses now see data
as actionable information.”
“Advertise to only the most
qualified prospects who
probably already want or
need your product”
LeadCrunch[ai]: Predict & Personalize B2B Sales
IN B2B SALES
most companies resort to...
which yield
DIMINISHING RETURNS
More
People
Lead conversions are low -
Outsource or Hire
More
Filters
Too many bad leads -
Reduce potential market
More
Data
Information is scattered -
Buy more bad data
LeadCrunch[ai]: Predict & Personalize B2B Sales
50 TrillionPossible B2B relationships in US
How do you predict and personalize
in the face of so much data?
2.1 BillionDirectly relevant to any given seller
LeadCrunch[ai]: Predict & Personalize B2B Sales
SALES AND MARKETING NEED A
NEW APPROACH
Businesses today lose 50% sales efficiency
within 5-10 years
Companies now have only a
1 in 3 chance of surviving more than 5 years
LeadCrunch[ai]: Predict & Personalize B2B Sales
We can now assemble a
CLEAR DATA PICTURE
for nearly every business...
Static,
Structured Data
Static, 1-size-fits-all
data record for a
limited set of the
largest companies
Incremental
Growth
Add new data
elements forcing
unstructured data
into structured
Manual Assembly of
Unstructured Data
Apply manual
case-by-case
processes to fuse
structured and
unstructured data
Automated Data
Synthesis
Cost-effective,
automated creation
of comprehensive
data for nearly
every company
1980s 1990s 2000s Today
LeadCrunch[ai]: Predict & Personalize B2B Sales
...and extract deep insights
QUICKLY AND ACCURATELY
Science
Fiction
Accurate [ai]
modeling of B2B
behaviors seems
impossible
Bleeding Edge
Breakthrough
[ai] modeling of
B2B behavior is
possible, but only
in ultra-expensive
“lab” projects
Enterprise
Science
Big companies with
large teams of top
scientists deploy
operational models
by hand
Open
Access
Automated
delivery of custom,
on-demand
models to
everyone
1980s 1990s 2000s Today
LeadCrunch[ai]: Predict & Personalize B2B Sales
...creating a NEW ERA
of predictive, personalized
sales and marketing
Product
1 Data Point
Segment
10 Data Points
Persona
1,000 Data Points
Precision
Targeting [ai]
1,000,000 Data Points
LeadCrunch[ai]: Predict & Personalize B2B Sales
This evolution of
DATA AND TECH
is...
to democratize big data and provide
A DEEPLY CUSTOMIZED
SALES MODEL
for every customer
This is the
GUIDING PHILOSOPHY
behind
LeadCrunch[ai]: Predict & Personalize B2B Sales
HOW IT WORKS
High
Impact Data
Step 1:
Predictive
Targeting
Step 2:
Custom
Qualification
Step 3:
LeadCrunch builds high
impact B2B Data by
attracting, creating and
assembling data.
LeadCrunch finds precise
account targets by using
deep pattern analysis
LeadCrunch nurtures your
target contacts with
concierge phone pros
LeadCrunch[ai]: Predict & Personalize B2B Sales
With LeadCrunch
Finding targets in this mess is possible but very
time consuming.
[ai] search looks for patterns and highlights possible
matches to help you find the right targets faster.
SEARCHING IS NOW EASY
Where’s Waldo?
Without LeadCrunch
LeadCrunch[ai]: Predict & Personalize B2B Sales
TARGET MARKET AS SEEN BY LEADCRUNCH[AI]
Ideal Customer Profiles use binary filters, capturing bad
leads and missing good ones.
[ai] creates an Ideal Customer Genome, building custom
models to find the best leads and reduce noise.
We capture more
GOOD LEADS
and fewer bad leads
TARGET MARKET AS SEEN BY FILTERS
LeadCrunch[ai]: Predict & Personalize B2B Sales
starts by assembling
high impact data
Industry
Classification
Information
Technology 28%
Healthcare
& Life Sciences 8%Other 12%
Construction 12%
Marketing
& Advertising 14%
Entertainment
& Media 5%
HR Staffing
& Recruiting 5% Manufactoring 6%
Financial
Services 9%
Company
Headcount
100-499 34%
50-99 15%
10000 9%
5000-9999 6%
1000-4999 13%
500-999 13%
Job
Function
Finance
& Accounting 22%
Sales & Marketing 24%
C-Level 30%
Operations 4%
Human
Resources 10%
IT 11%
LeadCrunch[ai]: Predict & Personalize B2B Sales
240 Million Records
29 Million Companies
TARGET MARKET AS SEEN BY LEADCRUNCH[AI]
delivers deep insights to
enable personalized selling
Know more about your customers
than you ever thought possible
Right Company Right Person Right Message Right Time
LeadCrunch[ai]: Predict & Personalize B2B Sales
And delivers leads right
WHERE YOU NEED THEM
Target Accounts with
Machine Generated
Contacts
Marketing Qualified Leads
Custom Campaigns and
Content Syndication
Sales Qualified Lead
Custom Campaigns,
Content Syndication,
BANT Qualification
Target Accounts with
Human Verified
Contacts
or
Top-of-Funnel
Middle-of-Funnel
Bottom-of-Funnel
LeadCrunch[ai]: Predict & Personalize B2B Sales
CUSTOM SOLUTIONS
FOR ANY BUSINESS
Target Accounts
Top-of-funnel
Starting at $1 per account
$300 minimun subscription
Try it free!
Features Include
Billed on-demand,
monthly or anually
A.I Targeted Companies
Relevant Contacts (Unverified)
60-70% Contact Acuracy
Verified Contacts
Top-of-funnel
Starting at $3 per account
$3000 minimun subscription
Get Started!
Features Include
Billed on-demand,
monthly or anually
A.I Targeted Companies
Relevant Contacts (Verified)
100% Contact Acuracy
Verified E-mails
Marketing Qualified
Middle-of-funnel
Starting at $30 per account
$3000 minimun subscription
Get Started!
Features Include
Billed on-demand,
monthly or anually
All previous plus:
Opt-in E-mails
Content Syndication
Established Interest
Marketing Qualified
Middle-of-funnel
Starting at $75 per account
$3000 minimun subscription
Get Started!
Features Include
Billed on-demand,
monthly or anually
All previous plus:
BANT Qualified
Custom Qualification Criteria
LeadCrunch[ai]: Predict & Personalize B2B Sales
“We increased lead conversion from 7.5% TO 28%,
achieved 30% MoM growth, reduced our sales cycle
from 35 to 10 days, and achieved a 300% GREATER
pipeline.”
Ebsta [download case study]
LeadCrunch[ai]: Predict & Personalize B2B Sales
“LeadCrunch came through for GoShare. In THREE
MONTHS, it helped generate 3X MORE sales,
dramatically lowering customer acquisition costs
and boosting Sales Efficiency by 5X.”
GoShare [download case study]
LeadCrunch[ai]: Predict & Personalize B2B Sales
Some of our
HAPPY CUSTOMERS
LeadCrunch[ai]: Predict & Personalize B2B Sales
CONTACT US
Bernhard Peters
VP Client Services
858-353-5414
bernhard@leadcrunch.com
Jeff Cleasby
VP Strategic Sales
815-342-9208
jeff.cleasby@leadcrunch.com
Sanjit Singh
COO
310-422-1448
sanjit@leadcrunch.com
LeadCrunch[ai]: Predict & Personalize B2B Sales

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LeadCrunch.ai Sales Deck

  • 2. We now live in a world of PREDICTION AND PERSONALIZATION LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 3. Companies that predict and personalize OWN THEIR MARKETS “Amazon converts buying behavior insights into the sheer power of one-click ordering.” Predictive, personal shopping $340 Billion Market Cap Predictive, personal search & ads $490 Billion Market Cap Predictive, personal news feed & ads $330 Billion Market Cap “Google changed the way we look at data. Businesses now see data as actionable information.” “Advertise to only the most qualified prospects who probably already want or need your product” LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 4. IN B2B SALES most companies resort to... which yield DIMINISHING RETURNS More People Lead conversions are low - Outsource or Hire More Filters Too many bad leads - Reduce potential market More Data Information is scattered - Buy more bad data LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 5. 50 TrillionPossible B2B relationships in US How do you predict and personalize in the face of so much data? 2.1 BillionDirectly relevant to any given seller LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 6. SALES AND MARKETING NEED A NEW APPROACH Businesses today lose 50% sales efficiency within 5-10 years Companies now have only a 1 in 3 chance of surviving more than 5 years LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 7. We can now assemble a CLEAR DATA PICTURE for nearly every business... Static, Structured Data Static, 1-size-fits-all data record for a limited set of the largest companies Incremental Growth Add new data elements forcing unstructured data into structured Manual Assembly of Unstructured Data Apply manual case-by-case processes to fuse structured and unstructured data Automated Data Synthesis Cost-effective, automated creation of comprehensive data for nearly every company 1980s 1990s 2000s Today LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 8. ...and extract deep insights QUICKLY AND ACCURATELY Science Fiction Accurate [ai] modeling of B2B behaviors seems impossible Bleeding Edge Breakthrough [ai] modeling of B2B behavior is possible, but only in ultra-expensive “lab” projects Enterprise Science Big companies with large teams of top scientists deploy operational models by hand Open Access Automated delivery of custom, on-demand models to everyone 1980s 1990s 2000s Today LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 9. ...creating a NEW ERA of predictive, personalized sales and marketing Product 1 Data Point Segment 10 Data Points Persona 1,000 Data Points Precision Targeting [ai] 1,000,000 Data Points LeadCrunch[ai]: Predict & Personalize B2B Sales This evolution of DATA AND TECH is...
  • 10. to democratize big data and provide A DEEPLY CUSTOMIZED SALES MODEL for every customer This is the GUIDING PHILOSOPHY behind LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 11. HOW IT WORKS High Impact Data Step 1: Predictive Targeting Step 2: Custom Qualification Step 3: LeadCrunch builds high impact B2B Data by attracting, creating and assembling data. LeadCrunch finds precise account targets by using deep pattern analysis LeadCrunch nurtures your target contacts with concierge phone pros LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 12. With LeadCrunch Finding targets in this mess is possible but very time consuming. [ai] search looks for patterns and highlights possible matches to help you find the right targets faster. SEARCHING IS NOW EASY Where’s Waldo? Without LeadCrunch LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 13. TARGET MARKET AS SEEN BY LEADCRUNCH[AI] Ideal Customer Profiles use binary filters, capturing bad leads and missing good ones. [ai] creates an Ideal Customer Genome, building custom models to find the best leads and reduce noise. We capture more GOOD LEADS and fewer bad leads TARGET MARKET AS SEEN BY FILTERS LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 14. starts by assembling high impact data Industry Classification Information Technology 28% Healthcare & Life Sciences 8%Other 12% Construction 12% Marketing & Advertising 14% Entertainment & Media 5% HR Staffing & Recruiting 5% Manufactoring 6% Financial Services 9% Company Headcount 100-499 34% 50-99 15% 10000 9% 5000-9999 6% 1000-4999 13% 500-999 13% Job Function Finance & Accounting 22% Sales & Marketing 24% C-Level 30% Operations 4% Human Resources 10% IT 11% LeadCrunch[ai]: Predict & Personalize B2B Sales 240 Million Records 29 Million Companies
  • 15. TARGET MARKET AS SEEN BY LEADCRUNCH[AI] delivers deep insights to enable personalized selling Know more about your customers than you ever thought possible Right Company Right Person Right Message Right Time LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 16. And delivers leads right WHERE YOU NEED THEM Target Accounts with Machine Generated Contacts Marketing Qualified Leads Custom Campaigns and Content Syndication Sales Qualified Lead Custom Campaigns, Content Syndication, BANT Qualification Target Accounts with Human Verified Contacts or Top-of-Funnel Middle-of-Funnel Bottom-of-Funnel LeadCrunch[ai]: Predict & Personalize B2B Sales
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  • 18. “We increased lead conversion from 7.5% TO 28%, achieved 30% MoM growth, reduced our sales cycle from 35 to 10 days, and achieved a 300% GREATER pipeline.” Ebsta [download case study] LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 19. “LeadCrunch came through for GoShare. In THREE MONTHS, it helped generate 3X MORE sales, dramatically lowering customer acquisition costs and boosting Sales Efficiency by 5X.” GoShare [download case study] LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 20. Some of our HAPPY CUSTOMERS LeadCrunch[ai]: Predict & Personalize B2B Sales
  • 21. CONTACT US Bernhard Peters VP Client Services 858-353-5414 bernhard@leadcrunch.com Jeff Cleasby VP Strategic Sales 815-342-9208 jeff.cleasby@leadcrunch.com Sanjit Singh COO 310-422-1448 sanjit@leadcrunch.com LeadCrunch[ai]: Predict & Personalize B2B Sales