The Socia Web - Ignite eTech


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The latest version of my favorite meme on "weaving" as the essential DNA element in the Social Web. This one was given at eTech and I added a new point articulating the need for serendipity to be re-integrated into the Social Web -weave or die..;)

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  • This talk comes out of my love of the social web and it’s possibilities combined with my frustration with the language and framing we use for the
  • The Socia Web - Ignite eTech

    1. 1. <ul><li>Social Web meets the Relationship Economy </li></ul>Stop Yelling & Start Weaving Deborah Schultz Technology changes, humans don’t
    2. 2. We are inherently social animals
    3. 3. Way way past <ul><ul><li>Life was simple </li></ul></ul><ul><ul><li>Our universe was small </li></ul></ul><ul><ul><li>Our communication was face to face </li></ul></ul>
    4. 4. Recent Past phone, email, more email, god even more email
    5. 5. <ul><li>Our connections are far flung & diverse </li></ul>
    6. 6. They happen everywhere, and at anytime <ul><li>and they cross boundaries </li></ul>
    7. 7. In fact, the medium is [often] the relationship <ul><li>complex, light and diverse </li></ul>
    8. 8. <ul><li>[God, I hope so!] </li></ul>But are these relationships “real”? <ul><li> </li></ul>
    9. 9. We live - again - in a relationship economy <ul><li>Transactions are the by-products of healthy relationships . The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized . </li></ul><ul><li>Sometimes, transactions don't matter . </li></ul><ul><ul><ul><ul><ul><li>-Jerry Michalski </li></ul></ul></ul></ul></ul>
    10. 10. Relationships are hard and messy and subtle <ul><li>They come to your aid when you least expect em in weird and wonderful ways </li></ul>
    11. 11. You never know which of your online contacts will impact you when and how
    12. 12. Think of it as relationship bricolage <ul><li>“ Bricolage is what tinkers do-collecting odd bits of stuff they think may be potentially useful, then using whatever bits seem to work in the context of some later repair job. Simple. And yet profound. Because the bits the bricoleur ends up using were not designed for the use they end up being put to ”. </li></ul><ul><ul><ul><ul><ul><li>-Chris Locke </li></ul></ul></ul></ul></ul>
    13. 13. Present <ul><li>The world is your oyster </li></ul>
    14. 14. Sadly most organizations are silo and transaction driven
    15. 15. We are organic and social
    16. 16. We Weave <ul><li>between networks </li></ul><ul><li>within networks </li></ul><ul><li>over and around </li></ul>OK - n95 or iphone? Discuss Where is the best place to get a drink around here? woot - we launched! Marc - when you guys launching your new API? Deb, it’s Marc thx for the email- sent it to the dev team Anyone know a great fish place in San Diego? Anyone know a great fish place in San Diego?
    17. 17. When you weave, cool shit happens
    18. 18. <ul><li> </li></ul>[Gratuitous image slide - nice, huh]
    19. 19. Skills of the Weaver: <ul><li>Listener </li></ul><ul><li>Connector </li></ul><ul><li>Critic </li></ul><ul><li>Partial geek </li></ul><ul><li>Detective </li></ul><ul><li>Catalyst </li></ul><ul><li>Diplomat </li></ul><ul><li>Juggler </li></ul><ul><li>Approachable </li></ul><ul><li>Intuitive </li></ul><ul><li>Inquisitive </li></ul><ul><li>driven by relationships </li></ul>
    20. 20. Thanks, btw So get out there and relate - it’s in your nature!