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•••http://www.youtube.com/watch?v=x0EnhXn5boM&feature=autoplay&list=UULC9cX5GntaQmTSF6hTqrzA&playnext=3
Today:Social Media 101Introductions• Underlying fundamentals of social media• Social media risks and benefits• Examples of...
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People Needs11How We Do ItFinancial ProfitabilityBuilding BlocksMake (Services delivered)Why We ExistMissionLower Customer...
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Listening SupportingTalking Collaborating
Where?What?How Often?
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www.uservoice.com
http://youtu.be/1Det96S0r1U
People Needs30How We Do ItFinancial ProfitabilityBuilding BlocksMake (Services delivered)Why We ExistMissionLower Customer...
http://mashable.com/2012/12/12/non-profits-social-media-infographic/
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Groups include people participating in at leastone of the activities monthly. List all the stakeholder/customergroups in ...
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How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle ...
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How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle City Council

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A presentation and discussion workshop on using social media in the community and not for profit sector

Published in: Education, Business, Technology
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How Community Groups, Not For Profits and Local Government can use Social Media - Delivered in conjunction with Newcastle City Council

  1. 1. •••http://www.youtube.com/watch?v=x0EnhXn5boM&feature=autoplay&list=UULC9cX5GntaQmTSF6hTqrzA&playnext=3
  2. 2. Today:Social Media 101Introductions• Underlying fundamentals of social media• Social media risks and benefits• Examples of using social media• Social Media for you- social media framework• Social media - understanding people and objectivesUpcoming Webinars:• Facebook• Twitter
  3. 3. •••
  4. 4. ••
  5. 5. People Needs11How We Do ItFinancial ProfitabilityBuilding BlocksMake (Services delivered)Why We ExistMissionLower Customer Churn More Efficient ProcessesPeopleLeadershipCultureSkills +TrainingChange managementWho are you Serving? Where are they?What are they doing online?CustomerSegment ACustomerSegment BSupporting ActivitiesCommunicateEmployeesNew customersMore $ per customer Lower CostsImproved Customer ServiceEngaging / EnergisingTalking / InformingSupportingListeningStrategic Goals Core ValuesVisionData and InformationCustomer interactionsdatabaseAnalyticsStandardsand PoliciesSocial Media PolicyResponse GuideRisk MgmtTechnology(Tools)Finance(Budget)What drives them to engage with you?CustomerSegment ACustomerSegment BEmployees
  6. 6. • •
  7. 7.
  8. 8. ••••••••••••
  9. 9. •••••––––––
  10. 10. Listening SupportingTalking Collaborating
  11. 11. Where?What?How Often?
  12. 12. ••••
  13. 13. www.uservoice.com
  14. 14. http://youtu.be/1Det96S0r1U
  15. 15. People Needs30How We Do ItFinancial ProfitabilityBuilding BlocksMake (Services delivered)Why We ExistMissionLower Customer Churn More Efficient ProcessesPeopleLeadershipCultureSkills +TrainingChange managementWho are you Serving? Where are they?What are they doing online?CustomerSegment ACustomerSegment BSupporting ActivitiesCommunicateEmployeesNew customersMore $ per customer Lower CostsImproved Customer ServiceEngaging / EnergisingTalking / InformingSupportingListeningStrategic Goals Core ValuesVisionData and InformationCustomer interactionsdatabaseAnalyticsStandardsand PoliciesSocial Media PolicyResponse GuideRisk MgmtTechnology(Tools)Finance(Budget)What drives them to engage with you?CustomerSegment ACustomerSegment BEmployees
  16. 16. http://mashable.com/2012/12/12/non-profits-social-media-infographic/
  17. 17. ••••
  18. 18. •••••••••
  19. 19. Groups include people participating in at leastone of the activities monthly. List all the stakeholder/customergroups in the community? Who do you deliver services to?Age-based? Ethnic Groups?Businesses? Volunteers? SpecialInterest Groups? Visitors? Issues/Challenges in supportingthese customers? Are the online? If so where dothey fit on the graph? Name key influencers in thecommunity
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