As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
3. WEBMASTERS CAN
BY CREATING HIGH-QUALITY SITES
THAT USERS WILL WANT TO
- GOOGLE -
a.k.a. the goog
“
“
Mack web Solutions @mackfogelson
USE AND SHARE.
IMPROVE THE RANK OF THEIR SITES
5. what ASSETS
- PADDY MOOGAN -
Distilled
“
“
Mack web Solutions @mackfogelson
CAN’T TAKE AWAY?
CAN YOU BUILD THAT
6. put THE FOCUS ON
YOUR BUSINESS
WHERE IT BELONGS
Mack web Solutions @mackfogelson
image credit: http://media-cache-ec4.pinimg.com/originals/cc/14/e6/cc14e6b24f39d6d185e04a285ef42ba2.jpg
7. Mack web Solutions @mackfogelson
BUILD a COMMUNITY
and you will
BUILD your BUSINESS
8. go here for the
http://bit.ly/1awTIPk
today i’m sharing insights
PLAY-BY-PLAY ON
HOW TO BUILD COMMUNITY
Mack web Solutions @mackfogelson
9. WE’VE COLLECTED
12 MONTHS
OF community-building DATA
Mack web Solutions @mackfogelson
image credit: http://learni.st/users/36/boards/805-occupation
28. THE tools you use to build community
are most powerful when driven by
strategy AND rooted in the goals you
have for your whole business.
Mack web Solutions @mackfogelson
FOCUS on GOALS
30. DIVERSE CONTENT
IN ADDITION TO BLOG POSTS AND
INFO-GRAPHICS, BUILD CONTENT THAT
PROVIDES AN EXPERIENCE and
accomplishes your goals.
Mack web Solutions @mackfogelson
32. BUGABOO DAYTRIPS
Mack web Solutions @mackfogelson
http://www.72andsunny.com/work/bugaboo/daytrips/film-daytrips
33. LET’S BREAK THIS DOWN FOR
YOUR BUSINESS
CREATIVITY starts with gOALS
Mack web Solutions @mackfogelson
image credit: http://www.growingajeweledrose.com/2013/05/summer-fun-with-kool-aid-paint.html
47. SUCCESS IN community building DOES
NOT COME FROM THE number OF
FOLLOWERS YOU HAVE ON SOCIAL MEDIA.
IT’S in THE DIFFERENCE YOU’RE MAKING
IN YOUR BUSINESS.
BUILD your BUSINESS
Mack web Solutions @mackfogelson
50. HERE’S WHERE WE
FAILED
AND also WHAT WE’VE LEARNED
Mack web Solutions @mackfogelson
image credit: http://fineartamerica.com/featured/maths-formula-on-chalkboard-setsiri-silapasuwanchai.html
51. WRONG?WHAT WENT
DIDN’T PUSH BACK
DIDN’T BREAK SILOS
DIDN’T EFFECTIVELY
SET EXPECTATIONS
BUILDING COMMUNITY TAKES COLLABORATION AND
A TON OF HARD WORK. EVERYONE NEEDS TO BE
COMMITTED TO SUCCESS.
Mack web Solutions @mackfogelson
52. LEARNEDWHAT WE
BUILD A PROCESS &
TEAM TOGETHER
RISK SAYING NO
FOCUS ON GOALS
TAKE THE TIME TO UNDERSTAND THE TEAM AND THE
MAKEUP OF THE BUSINESS. WILL YOU BE MOTIVATED
TO EFFECT CHANGE? WILL THEY?
Mack web Solutions @mackfogelson
54. your job is not to
- JOHN DOHERTY -
Distilled
“
“
Mack web Solutions @mackfogelson
EFFECT CHANGE.
DELIVER REPORTS.
your job is to
55. Mack web Solutions @mackfogelson
ALWAYS keep
the FOCUS on
BUILDING your BUSINESS
56. SOME PRESENTS
Mack web Solutions @mackfogelson
- YOU GUYS ARE AWESOME -
for reals
http://bitly.com/bundles/mackwebsolutions/4
WWW.MACKWEBSOLUTIONS.COM/BLOG
building-online-communities.mackwebsolutions.com