Networkednonprofitslides af041310 hartford


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This presentation provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)

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  • This is what we’re going to cover ….
  • I wear many hats. I’m th
  • WhoHow many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
  • 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
  • 2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
  • BK start: Genesis Issue of social lchangeWhere we’ve been’Opportunity
  • Pairs Stand Up – Every other row to stand out and face the back of the roomSpace in room – then find someone in the room you haven’t talked toIntroduce yourselves, an idea that excited you that you heard at the conference?(each pair, find another pair)What do you think are some adjectives that describe a the Networked Nonprofit?   Make wordle -- Pop Corn Report: Ring bells
  • In the book, we tell the story about the American Red Cross and how beginning with listening had an unanticipated outcome – it helped demonstrate the value of social media and lead to a shift to a social culture.I have been honored to have the opportunity to present with and learn from Wendy Harman who works at the Red Cross. As an early adopter of social media shortly, we can take a look back and see the arc of this transition to a more social culture. Let’s take a quick look at that ….
  • In early 2010, I started to notice social media as part of program delivery – continuing evidence of a social culture.
  • Organizational culture is the psychology, attitudes, and experiences and beliefs of the people who lead organizations. Culture impactsUse social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Embrace mistakes and take calculated risksReward learning and reflectionUse a “try it and fix it as we go” approach that emphasizes failing fastOvercomes organizational innertia Understand and appreciate informality and individuality do not necessarily indicate a lack of professionalism and caring.Trust staff to make decisions and respond rapidly rather than craw through endless check-ins and approval processes
  • Decentralized, loosely controlled, emergent, public, two-way conversation
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly
  • pair, where are you and what does it look like?Ask Very social, Ask Not all, Ask MiddleWhat does your organization need to do to be more social?
  • a sponge - Porifera-]
  • Organizations and people do too much because they work within systems that took complicated.Complexity slows us down and keeps good ideas and energy behind the firewallMaking something complex is easy, simplicity is harder.It was hard for me to put one word on the slideThe networked nonprofit has clarified what it does and focuses their energy on what they do best and networks the rest. Simplicity powers more informal connections between people and organizations and blurs boundaries – enables insiders to get out and outsiders to get in.It helps organizations scale.
  • Focus on what you do best, network the rest
  • Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
  • Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
  • What's one small step that your organization can take towards being a networked nonprofit? on the back of business card - and draw a winner free copy.  
  • Networkednonprofitslides af041310 hartford

    1. 1.
    2. 2. What we’re going to cover ….<br />Intros and IcebreakerPeggy Padden’s story<br />The Networked Nonprofit Defined<br />3 ways of being… <br /><ul><li> A Social Culture
    3. 3. Transparency
    4. 4. Simplicity</li></ul>A way of doing<br /><ul><li>Crowdsourcing</li></ul>Reflection<br />
    5. 5. Beth Kanter<br />
    6. 6. Let’s Get Social! <br />Quick Poll: Who is here, One thing hope to learn<br />Hashtag: networkednp<br />Wiki:<br />Book on Amazon:<br />
    7. 7. Which Social Media Channels Are You On?<br />
    8. 8.
    9. 9. Peggy Padden’s Story<br />
    10. 10. What is The <br />Networked Nonprofit?<br />
    11. 11. The Networked Nonprofit <br />
    12. 12. Share Pairs<br />What resonated?<br />What is something new?<br />Photo by Franie<br />
    13. 13. Three Themes from the Networked Nonprofit<br /><ul><li> Social Culture
    14. 14. Transparency
    15. 15. Simplicity</li></li></ul><li>Red Cross: Creating A Social Culture<br />
    16. 16.
    17. 17. Listening Drove Adoption<br />
    18. 18. More Evidence of a Social Culture<br />
    19. 19. Defining A Social Culture<br />Uses social media to engage people inside/outside to improve programs, services, or reach communications goals<br />
    20. 20. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
    21. 21. And more like this ….<br />Thanks to David Armano for permission to hack his visual! Source: The Micro-Sociology of Networks<br />
    22. 22. Reflection<br />
    23. 23. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
    24. 24. Why policy is needed
    25. 25. Cases when it will be used, distributed
    26. 26. Oversight, notifications, and legal implications
    27. 27. Guidelines
    28. 28. Identity and transparency
    29. 29. Responsibility
    30. 30. Confidentiality
    31. 31. Judgment and common sense
    32. 32. Best practices
    33. 33. Tone
    34. 34. Expertise
    35. 35. Respect
    36. 36. Quality
    37. 37. Additional resources
    38. 38. Training
    39. 39. Press referrals
    40. 40. Escalation
    41. 41. Policy examples available at</li></ul>Source: Charlene Li, Altimeter Group<br />
    42. 42. Reflection:<br />How social is your organization’s culture?<br />VERY<br />NOT AT ALL<br />Somewhere in between? <br />
    43. 43. Transparency<br />
    44. 44. Three Types of Organizations<br />Fortress<br />Courtesy of<br />Transactional<br />
    45. 45. Three Types of Organizations<br />Transparent<br />
    46. 46.
    47. 47. How Can Organizations Become More Transparent?<br />
    48. 48. Simplicity<br />
    49. 49. Focus on what you do best, network the rest<br />
    50. 50.
    51. 51.
    52. 52. You have too much to do because you do too much<br />
    53. 53. Share Pair: <br />What could you do less of? <br />How can you leverage your network ? <br />
    54. 54.
    55. 55. Crowdsourcing<br />
    56. 56.
    57. 57.
    58. 58. 4 Kinds of Crowdsourcing<br /><ul><li>Collective Intelligence
    59. 59. Crowd Creation
    60. 60. Crowd Voting
    61. 61. Crowd Funding</li></li></ul><li><ul><li>Collective Intelligence</li></ul>Parent/Teacher Conferences (Max)<br />scheduled April 22, 2010 from 4:00 PM to 7:00 PM<br />
    62. 62. Crowd Creation<br />
    63. 63. Crowd Voting<br />
    64. 64. Crowd Funding<br />
    65. 65. Dream Team Scenario<br />Imagine your dream nonprofit organization<br />What does this organization do?<br />How does it use social media?<br />Who is it connected to?<br />How?<br />
    66. 66. Reflection<br />One Small Step: Free Book<br />
    67. 67. Resources<br />Beth’s BlogA. Fine BlogWe Are MediaNTENTactical Philanthropy Lucy Bernholz’ BlogPhilantopicGive & Take Blog<br />
    68. 68. @afine @kanter<br />Wiki:<br />Book on Amazon:<br />