Leadership In The 21st Century2

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leadership, web 2.0, Latino, Hispanic, social media, persuasive technology

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Leadership In The 21st Century2

  1. 1. Latino Leadership 2.0 Margarita Quihuis Persuasive Technology Lab Latino Leadership Summit May 15, 2010
  2. 2. Leadership is defined and shaped by the context and technology of its time
  3. 3. Leadership is not about position, a title, or status. It is about influence 1 1 Michael Hyatt, CEO, Thomas Nelson Publishers
  4. 4. Leadership is about impact
  5. 5. If culture is just the operating system for a society
  6. 6. Do you think it’s time we had an upgrade?
  7. 7. Latino 1.0 <ul><li>Feudal Patron-Client mindset </li></ul><ul><li>Compadrazgo </li></ul><ul><li>Hierarchical </li></ul><ul><li>Preserves class and status divisions </li></ul><ul><li>Information hoarding </li></ul><ul><li>Discourages bottoms up ideas and risk taking </li></ul><ul><li>Cangrejismo </li></ul><ul><li>Conformity </li></ul>
  8. 8. Latino 2.0 <ul><li>Embraces change </li></ul><ul><li>Embraces transparency </li></ul><ul><li>Celebrates dialogue </li></ul><ul><li>Employs collaboration </li></ul><ul><li>Practices sharing </li></ul><ul><li>Welcomes engagement </li></ul><ul><li>Builds community </li></ul><ul><li>Encourages risk taking </li></ul>
  9. 9. How do we leapfrog? <ul><li>Social Networks </li></ul><ul><li>Psychology of Social Media </li></ul><ul><li>Persuasive Technology </li></ul><ul><li>Behavior Framework </li></ul><ul><li>Evolving Nature of Leadership </li></ul>
  10. 10. Social Networks Matter
  11. 12. Did you know your chances of becoming obese increase… <ul><li>57% if your friend is obese </li></ul><ul><li>40% if your sibling is obese </li></ul><ul><li>37% if your spouse is obese </li></ul><ul><li>And it’s not until you get to 4 th degree of separation that the probability drops below 10% </li></ul>
  12. 13. Action Items <ul><li>Think about some of your habits and behaviors and consider their potential impact on others </li></ul><ul><li>Are you surrounding yourself with people who model your goals, values and aspirations? </li></ul>
  13. 14. People as Sensor Networks
  14. 15. NASA crowdsources Mars Photos
  15. 16. Food for Thought What community challenges lend themselves to crowdsourcing?
  16. 17. 80% of Success is Showing Up - Woody Allen
  17. 18. Did you know? <ul><li>2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp </li></ul>
  18. 19. Did you know? <ul><li>Recruiters are increasingly using sites like LinkedIn and other social networks to find talent. </li></ul>
  19. 20. Question: Are you showing up?
  20. 21. <ul><li>Usability governs ‘Can They Do It’, but Persuasion, Emotion & Trust governs ‘Will They Do it?’ </li></ul>Persuasive Technology
  21. 22. Persuasive Technology is specifically designed to change what people believe and do
  22. 23. Can we use persuasive technology to create Latino 2.0?
  23. 24. What is Persuasive Tech? Mobile Phones Websites Exercise Equipment Kiosks Chat Bots Software Video Games PDA’s Attitude Change Behavior Change Motivation Change in Worldview Compliance Technology Persuasion Captology
  24. 25. Nike+ Uses Data & Feedback to get you to run
  25. 26. Opower Encourages Efficiency with Energy Report Cards
  26. 27. Mint.com Makes Financial Management Fun
  27. 28. Social Media is changing behavior on a mass scale <ul><li>Culture of Sharing </li></ul><ul><li>Culture of Openness </li></ul><ul><li>Shifting Definitions of Privacy </li></ul><ul><li>Expectations of Transparency </li></ul>
  28. 29. <ul><li>What Drives Behavior and How To Design for Behavior </li></ul>Behavior Model
  29. 30. <ul><li>3 elements must converge for a behavior to occur: </li></ul><ul><li>Motivation +  Ability +  Trigger </li></ul><ul><li>When a behavior does not occur, at least one of those elements is missing. </li></ul>What Causes Behavior Change?
  30. 31. <ul><li>Social </li></ul><ul><li>Cohesion </li></ul>Motivation Sensation Anticipation
  31. 32. Ability <ul><li>Time </li></ul><ul><li>Money </li></ul><ul><li>Physical Effort </li></ul><ul><li>Brain Cycles </li></ul><ul><li>Social Deviance </li></ul><ul><li>Non-Routine </li></ul>Increased Simplicity = Increased Ability
  32. 33. Triggers tell people to “Do it now!”
  33. 34. <ul><li>Good triggers involve: </li></ul><ul><li>Useful notification </li></ul><ul><li>Tailored to you </li></ul><ul><li>Spur immediate action </li></ul><ul><li>Motivation & ability exist </li></ul>Triggers
  34. 35. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
  35. 36. Design Process for Behavior
  36. 37. Action Item <ul><li>Think of a pressing issue in the community </li></ul><ul><li>Identify a very specific, measureable target behavior </li></ul><ul><li>Design an intervention using social or mobile technology </li></ul><ul><li>Collate the results and get back to me </li></ul>
  37. 38. Social Media is Changing Culture
  38. 39. <ul><li>Social proof: we look to others to know what is right and appropriate behavior </li></ul><ul><li>Reciprocity: we feel the need to give back </li></ul><ul><li>Commitment & consistency: we behave more consistently when we have committed to something </li></ul><ul><li>Authority: People will obey perceived figures of authority </li></ul><ul><li>Liking: we tend to be persuaded by people we like </li></ul><ul><li>Scarcity: our desire increases when demand is low </li></ul>Built-In Patterns of Influence
  39. 40. Social Media Puts Influence to Work
  40. 41. Social Media is Training us to Share
  41. 42. Social Media is changing the nature of leadership
  42. 44. “ Be Open, Be Transparent, Be Authentic” - Charlene Li
  43. 45. What is Social Media Leadership?
  44. 46. It is a motivating energy which mobilizes people – powered by value and influence Directing them to new, more powerful possibilities – from online social networking efforts Source: Douglas Clegg
  45. 47. Be a Social Media GPS
  46. 48. Leadership in this century will be about the collective ability of the network to share knowledge, collaborate and come together to solve complex problems. Source: Douglas Clegg
  47. 49. <ul><li>Lead people to new ways of communicating, connecting and interacting with people </li></ul><ul><li>Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts </li></ul><ul><li>Connect with people that you do not know that are looking for direction and solutions. </li></ul>Make an Impact Source: Douglass Clegg
  48. 50. Contact Info: txt: mquihuis 50500 [email_address]

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