Using Facebook and Twitter as Community Engagement Tools, some pros and cons

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A presentation delivered by Matthew Crozier to the Australian Marketing Institute Government Conference on the Gold Coast 3 September 2010

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Using Facebook and Twitter as Community Engagement Tools, some pros and cons

  1. A way to get information out fast<br /> Where people subscribe to your thoughts<br /> A place to share ideas on issues and events<br /> A river not a pond<br /> A two way medium<br />
  2. Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />
  3. Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />
  4. #1 We are all clueless at the outset. Create a personal account and play a while<br />
  5. #2 Start with a purpose but be flexible<br />
  6. #3 Organic follower build up is best<br />#4 Use hash tags to find your audience<br />
  7. #5 Space your posts<br />
  8. #6 Listen and respond<br />
  9. #7 Add a personal element<br />
  10. Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />
  11. #8 Activity every day<br />
  12. #9 Set targets based on replies, listings & retweets<br />
  13. Gets the news out fast<br />Retweets encourage a viral effect<br />Fast 2 way communication<br />Good as part of package to inform<br />It’s free<br />
  14. Too often used to bore<br />Appeals to a very narrow demographic<br />Less use to the Right of the spectrum<br />Is anyone really listening?<br />140 Characters limits expression<br />Difficult to analyse results<br />
  15. Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />
  16. Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />Sample Text<br />
  17. An opportunity to build long term relationships<br />Strong aggregations of users<br />It’s where the crowds are<br />Packed full of information<br />Effective ads<br />
  18. Community pages mean it is unsafe to promote<br />Reporting & interpreting results is problematic<br />Used for fun, do they want you here?<br />Changing security environment<br />Community safety considerations<br />Low use of search<br />

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