NATE: Marketing & Communications

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Lisa Colton's presentation to #Nateseattle Feb 1, 2011

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NATE: Marketing & Communications

  1. 1. Marketing & Communications <br />in a Social Media Age<br />Facebook, Twitter and Blogging for Jewish Educators<br />Presented by Lisa Colton<br />lisa@darimonline.org • 434.977.1170<br />@DarimOnline • facebook.com/DarimOnline<br />http://slidesha.re/darimnate1<br />
  2. 2. COMMUNICATIONS REVOLUTION<br />
  3. 3. COMMUNICATIONS REVOLUTION<br />
  4. 4. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  5. 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  6. 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  7. 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  8. 8. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change<br />
  9. 9. #1 THIS IS AN ATTENTION ECONOMY<br />
  10. 10. #2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
  11. 11. … Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
  12. 12. Notice<br />the<br />Action<br />
  13. 13. #3: ADD VALUE & BE GENEROUS<br />
  14. 14. Their goals<br />Your goals<br />
  15. 15. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
  16. 16. Your Unique Value<br />
  17. 17. BE A PLATFORM FOR SHARING, CROWDSOURCING<br />
  18. 18. #4: BE REAL<br />
  19. 19. Voice: Sixth & I Synagogue in DC<br />
  20. 20. Make it Personal<br />
  21. 21. #5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
  22. 22. How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are you positioned to keep up?<br />
  23. 23. Real Life Example<br />
  24. 24. #6:<br />STAFFING,<br />JOB DESCRIPTIONS<br />& <br />PROF DEV<br />
  25. 25. John Fitch’s Steam Engine<br />
  26. 26. John Fitch’s Steam Engine<br />
  27. 27. The Networked Nonprofit<br />Join the online book club to discuss The Networked Nonprofit:<br />http://on.fb.me/netnonbookclub<br />
  28. 28. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />
  29. 29.
  30. 30. IT’S NOT ABOUT TECHNOLOGY<br />

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