Engagement and Journalism


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Does interactivity lead to engagement? Must understand relationships and relationship building skills. Blurring or PR and Journalism. Stickiness can be used to operationally define online loyalty. The three elements of stickiness are visit duration, depth of visit and repeat visits. News will break on whatever website or format lends itself to the story, and be even more likely to happen away from news organizations’ homepages. Whether via a Livestream feed, an answer to a Quora question, or an Instagram photo, the story will splinter further, evolving from a singular product into something much more dynamic and multi-dimensional.Reporters will increasingly open their process and discuss stories as they’re developing; they’ll also be more willing to talk candidly about what they do and don’t know. They will increasingly crowdsource their coverage, asking their audiences for input in their stories. And they’ll become more collaborative with fellow journalists, as well, soliciting information and sharing their work.More than ever, journalists will curate sources outside their newsrooms to tell their stories.
  • And what is engagement? Student, employee and civicIdentity, participation and community. What kind of world should we are making? Should be making? Can we making? Self-efficacy, motivation, and aspirations.Loyalty to the org, the site or a person and positive feelings toward a person or companyTypically research measures observable actions or performance, such as participation in extracurricular activities
  • Includes skills…. Affective – civically engaged cognitive – learning of dif cultures skills as we. Does not equate to depth
  • How can/should content creators stay involved with the content following publication? What's their responsibility or opportunity for tending the fire they started? USERS:Before publication, how can/should users be involved? How can their interests, insight and expertise shape what we do? How can they contribute to conversations, and to stories?
  • The splintering of news and rise in the use of social media has led us to engagement. But we need to think critical whether content is having such an effect. mobilizing information as any information that allows people to act on attitudes they already possess.By publicizing opportunities to act, the new media is cueing people that they have the power to create change. Research has found that citizen participation increases when the public is made aware of the need for their support
  • The line between public relations and journalism is blurring. PR is better suited to cultivate relationships. And in journalism schools, its all about the content. But we need to rethink what is quality content? Several organizational leaders are encouraging their reporters to connect their social media identities to stories, post requests for story ideas on social media channels and meet with online community members in an F2F environment. However, but I still feel we have a long way to go in teaching digitally literacy. In J-schools, it is the people who are digitallly literate that have to teach social media, coding, scripting, multimedia storytelling, SEO, design…
  • Identify FB groups, join and participateManaging Editor – Digital at the Daily Breeze, Press-Telegram and Daily News in Southern California, shared a great example of Facebook engagement:One commenter posted a link to “Life in Wilmington,” a FB page we weren’t aware of and weren’t following. The page had nearly 5,000 active fans. I asked a couple of reporters to start monitoring that page for news tips and engagement opportunities.Identify Facebook pages in your community that you should be following.Use Facebook to ask questions about your community (and be sure you pay attention to the answers).Post comments to other FB fanpagesHe posted the comment to the LIW FB wall, hoping to allay the fears. That night, he picked up more than 100 new fans on his own FB page. Traffic to our site spiked that evening after the posts, doubling our page views over the same day the week before, up about 120,000 page views. And traffic coming in from Facebook accounted for nearly 10 percent of our total traffic, also about double of normal.http://stevebuttry.wordpress.com/2012/01/25/engage-on-community-facebook-pages-not-just-your-page/
  • Rumors circulating on social media sometimes become stories worth addressing.Don’t post stories and comments just on your Facebook pages.
  • The Texas Tribune, like Voice of San Diego and MinnPost before it, is part of a trend toward nonprofit journalism with an all-digital platform.Combat low level engagement
  • Updates with context. SB Nation bloggers and members,
  • 1. Event Marketing: Capture the experience and excitement of an event by aggregating key comments from Twitter, video uploads on YouTube, or photos posted to Flickr. Furthermore, this creates an engaging archive of your event beyond the program guide. Check out my first Storify overview (below) of the MTO Summit that recently took place in Chicago. And I was a virtual attendee to boot.2. Press Room: Leverage Storify to organize industry surveys, stats, research and infographics into one location. Organized chronologically, you can leverage this as a resource for analysts, reporters and bloggers in your space. From a sales and marketing perspective, your sales team can leverage the information for existing customers or prospects.3. Thought Leadership: Curate thought leadership content to highlight your company and/or executives. This includes slideshare presentations, video interviews, tweets on Twitter or interviews in the media. Going a step further, create different stories for each executive for speaker proposals.4. Product Launch:  Create an archive around a product launch, such as product reviews, online comments, analyst briefs, product photos, and other materials. This becomes a valuable resource for customer support, sales training, or new sales prospects.5. Real-Time News Collaboration: Highlighted on the Storify blog, Bo Hee Kim summarizes how a reporter is using Storify to ”curate resources and liveblog the situation.” While an extreme example, consider how you or your company can provide similar collaboration around a news story or trend in your industry.
  • Today @Slate50 launched MySlate, which lets readers follow favorite authors and save articles for later reading - http://www.slate.com/myslate.html Launched yesterday video
  • http://www.guardian.co.uk/profile/guardian-readers
  • To help figure out where the bikeshare stations might be located, the city’s Dept of Transportation partnered with OpenPlans to provide an interactive map where anyone could suggest a location and provide a reason why they thought it was a good spot. If someone has already picked your favorite spot on the map, you can select that marker and click a “♥ Support Station!” button to register your approval. Create a Google map by asking for input
  • During the winter, storms often hide fire hydrants under piles of snow making them impossible to find quickly. Once they are found, fire fighters must spend precious minutes shoveling out hydrants before they can starting putting out the fire. With thousands of fire hydrants, most cities simply don't have the resources to shovel them all out. Hence, crowd-sourcing. In Boston
  • 43 entries student entrepreneurs and “boot strappers. the state’s culture of fostering entrepreneurship. http://pinterest.com/martinomalley/maryland-pinterest-business-pitch-contest/According to research, more hours are now spent on Pinterest than Twitter. Pinterest is a great opportunity for photos to go viral. Using Pinterest to share society photos is a good opportunity for local interaction.Maryland. Gov. Martin O’Malley recently announced winners of a first-of-its-kind contest that challenged entrepreneurs to make a case for their existing business or idea via the visually oriented, bulletin board-style site.The 13-year-old offered a well developed pitch for his business featuring custom-made duct tape wallets.First place in the boot strapper category went to the local developer of the BeerGivr app, which partners with local watering holes to allow friends who have to miss the party an easy way to buy a drink for the guest of honor.
  • Times constraints, lack of multimedia and digital literacy
  • Engagement Commons is a dynamic wiki, an editable catalogue of applications that foster civic engagement. The catalogue will include comprehensive information regarding the purpose, features and uses of each application; reviews of each app; technical requirements and options for deploying the app; as well as listings of locations each app is being used in."
  • Engagement and Journalism

    1. 1. Pursue Engagement By Serena Carpenter @drcarp
    2. 2. Engagement• “…as having both a behavioral component, termed participation, and an emotional component, termed identification” (Finn & Voelkl, 1993; p. 249).• “Civic engagement is any activity where people come together in their role as citizens” (Diller, 2001, p. 22)
    3. 3. Liberal arts education• Cultivation of critical thinkers• Free one from prejudices• Encourage civic participation• Understand how to continue learning• Use theory to predict behavior• Respect for others• Solve problems
    4. 4. Meg Pickard – The Guardian
    5. 5. Mobilizing Information• Locational• Contact• How to Act
    6. 6. Relationships
    7. 7. Social Plugins• Users coming to NHL.com from Facebook • spend 85% more time, • read 90% more articles • and watch 85% more videos than a non-connected user.• Outdoor sporting goods retailer Giantnerd.com saw a 100% increase in revenue from Facebook within two weeks of adding the Like button.• Tweets, FB Likes & +1s affect search results
    8. 8. Engage beyond the FB Page
    9. 9. Community Engagement & FB• Identify Facebook pages in your community that you should be following.• Use Facebook to ask questions about your community (and be sure you pay attention to the answers),• Monitor community Facebook pages for possible news tips,• Post content on community pages where people will find them relevant.
    10. 10. Texas Tribune• Launched in 2009, averaged nearly 400,000 unique visitors in the first four months of 2011• Niche – highly engaged in Texas politics • Tribune host public events• Access to searchable public databases
    11. 11. SB Nation
    12. 12. Storify
    13. 13. MySlate
    14. 14. Byline - Readers
    15. 15. NYC Bike Share Interactive Mapping
    16. 16. Adopt-a-Hydrant
    17. 17. Pinterest business pitch contest
    18. 18. Build Social into your Project• Create content based on interactions with public• Link to social media identity• Share information in relevant spaces• Encourage interaction with content• Produce “share-worthy” content
    19. 19. Tumblr blog
    20. 20. Platform assignment• Tumblr, Twitter, Facebook, G+, Pinterest, Quora, F lickr, Delicious, and blog comments
    21. 21. Lessons learned• Social media/community/engagement editor to team projects• Research of a social media channel• Crowdsourced assignment• Embrace personal expression and interpretation• Talk about impact • Mobilizing information • ROI
    22. 22. Resources• Engagement Commons • The Knight Foundation announces Engagement Commons, a comprehensive catalogue of civic engagement software.• Steve Buttry • Director of Community Engagement & Social Media, Digital First Media• Howard Rheingold • YouTube channel serenacarpenter.com @drcarp