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Baltimore Schools Marketing

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Baltimore Schools Marketing

  1. 1. Putting Your Best Foot Forward: How to Market Your School with Authenticity and Impact Through Social Media Lisa Colton Chief Learning Officer See3 Communications / Darim Online lisa@see3.com @lisacolton @darimonline
  2. 2. 1. Attention Economy2. Be Real3. Add Value4. Weave the Network5. Create Social and Shareable Content
  3. 3. #1 THIS IS AN ATTENTION ECONOMY
  4. 4. #2: BE REAL
  5. 5. Make itPersonal
  6. 6. Develop YourVoice:ExamplesFrom Twitter
  7. 7. Real Means Listening & Being Responsive
  8. 8. #3: ADD VALUE
  9. 9. Use your listening as an excuse to create a toolbox of assets
  10. 10. Idea: Pick monthly themes that parallel the curriculum
  11. 11. Unofficial Outposts Instead of making them come to you, you go to them.
  12. 12. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  13. 13. Ask questions!How could you reframe this postto be more Social & engaging?
  14. 14. Create Social & Sharable Content
  15. 15. Tag to Invite into the Conversation
  16. 16. Be Social & Personal
  17. 17. People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?
  18. 18. POST: Back of the Napkin Plan1. PEOPLE: Identify audience(s)2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  19. 19. John Fitch’s Steam Engine
  20. 20. John Fitch’s Steam Engine

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