Social Media Primer for Next Level Participants


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Taking It To The Next Level provides well-rounded, practical information to help businesses grow in a convenient half-day seminar, so you can go back to the office and begin to implement these great ideas. The social media primer is brought to you by Deven Nongbri (@dnongbri on Twitter).

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Social Media Primer for Next Level Participants

  1. 1. What Is Social Media and Why Be A Part of It? Taking It To The Next Level September 3, 2009 Deven Nongbri, Principal NONGBRI MARKETING
  2. 2. What Is Social Media And Why Be A Part of It? •  Is Social Media a fad? •  What exactly is Social Media? •  Why is Social Media more than a marketing tool? •  Who’s doing it now? •  Who’s doing it right? •  What do I need to watch out for? •  How can I get my business going with Social Media?
  3. 3. Social Media: Too Complex? •  It’s not a broadcast medium •  It’s meant to be a conversation
  4. 4. Social Media: It’s Simple, Really Gaping Void courtesy of Hugh MacLeod – 2009
  5. 5. Social Media: It’s SOCIAL “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations - 2008
  6. 6. Social Media: A Definition •  Companionship through communication –  The need to be social •  Digital realm simply amplifies what we experience and how we experience it –  Things happen quickly…and everywhere at the same time Communication Companionship Social Media Technology
  7. 7. Social Media Examples Social Media Wheel courtesy of Brian Solis & Jesse Thomas – 2009
  8. 8. Social Media: Brass Tacks •  With all those media and platforms available, WHAT REALLY WORKS? •  “People connecting to people, even when some people represent brands.” (That’s OK, really.) •  Comcast, Dell, Ford – Each of these companies have enhanced their brands & bottom lines with a focus on people in their social media efforts Greg Verdino, Social Graces - 2009
  9. 9. Social Media: Customer Care
  10. 10. Social Media: Product Development
  11. 11. Social Media: Customer Interaction
  12. 12. Social Media: SMB Benefits •  MarketTools (Spring 2009) study looked at 350 small businesses across country •  Determined top areas where social media helped in their businesses
  13. 13. Social Media: SMB Brass Tacks •  Making a splash with social media is not about your budget •  The only limit is your creativity •  Kogi BBQ •  The Marsh Café •  Wiggly Wigglers – Each of these companies have taken creative approaches to leveraging social media in their everyday business
  14. 14. Social Media: Location
  15. 15. Social Media: Technology & Relevance
  16. 16. Social Media: People
  17. 17. Social Media: Don’t Do This •  Don’t get pushy •  Don’t try to control the conversations – Brands are guests in the conversations – When they try to control, they fail •  People & communities drive the conversations
  18. 18. Social Media: Do This •  Listen – Be respectful, hear the conversation first •  Guide – Give employees the tools to provide quality conversation in a social media setting •  Engage – Jump in when & where appropriate, look to add value to the conversation •  Measure – Keep metrics just like any other marketing or PR campaign
  19. 19. Social Media: Contact •  NONGBRI MARKETING • •  Twitter: @dnongbri •  LinkedIn, Facebook, Flickr, etc. THANK YOU!
  20. 20. Thanks •  Many thanks to… – Erik Qualman (and Karl Fisch, Scott McLeod and Fatboy Slim) – Hugh MacLeod – Clay Shirky – Brian Solis and Jesse Thomas – Greg Verdino – Michael A. Stetzner – Lauren Fisher