5. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution
will bring or the power of developing technologies to build and destroy - not just
companies but whole countries.”
Rupert Murdoch
6. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution
will bring or the power of developing technologies to build and destroy - not just
companies but whole countries.”
Rupert Murdoch
“We stay as close to the consumer as we can. Observing what customers actually do -
rather than what they say they do - has made a huge difference, a much deeper
understanding of who they are, and what motivates then.”
Kevin George, Vice President, Deodorant, Unilever
12. Traditional Marketing Methods vs Digital Marketing Methods
Technology has changed how youth
interact with your brand.
EVVO Media
13. Traditional Marketing Methods vs Digital Marketing Methods
Technology has changed how youth
interact with your brand.
- Addressable Channel
EVVO Media
14. Traditional Marketing Methods vs Digital Marketing Methods
Technology has changed how youth
interact with your brand.
- Addressable Channel
- Your Campaigns can be measured
EVVO Media
17. Social Media and Purchasing Funnel
Social Media is changing the
way your audiences
navigate the Purchase
Funnel.
The traditional Awareness,
Consideration, Preference
and Purchase cycle is now
being influenced by this
growing ecosystem of
social media sites and
services. .
EVVO Media
18. Social Media and Purchasing Funnel
Social Media is changing the
way your audiences
navigate the Purchase
Funnel.
The traditional Awareness,
Consideration, Preference
and Purchase cycle is now
being influenced by this
growing ecosystem of
social media sites and
services. .
EVVO Media
20. What are the different types of Social Media?
EVVO Media
21. What are the different types of Social Media?
• Blogs
• Social Network Sites
• Video and Photo Sharing Sites
• Social Bookmark Tools
• Forums
• Live Chat
• Gaming
• Widgets and Desktop Tools
EVVO Media
39. Examples of Stories on Social Media
Susan Boyle
Britain’s Got Talent story has more than
47 million views less than a month
EVVO Media
40. Examples of Stories on Social Media
Susan Boyle
Britain’s Got Talent story has more than
47 million views less than a month
Ashton Kutcher
More viewers than CNN. He is building
a story of Ashton.
EVVO Media
43. Where Do You Tell Your Story?
Virtual Video Sharing Game World
Web Sites Virtual World
Photo Sharing Live Chat
Your
Campaign
Blog Micro Blogging
Social
Network Wikis
Social Forums
Network Group
Textual
Asynchronous Time Form Synchronous
EVVO Media
48. Having A Strategy
Which monitoring tool should you use?
Short and Long tail Keywords
EVVO Media
49. Having A Strategy
Which monitoring tool should you use?
Short and Long tail Keywords
Analysis tools for conversation,
sentiments and other metrics
EVVO Media
58. Objectives of Digital Media Campaign
Increase: Positive referrals to your products and services
EVVO Media
59. Objectives of Digital Media Campaign
Increase: Positive referrals to your products and services
Decrease: Negative referrals to your products and services
EVVO Media
60. Objectives of Digital Media Campaign
Increase: Positive referrals to your products and services
Decrease: Negative referrals to your products and services
Learn: Strengths and Weaknesses of your brands and
your competitors, to leverage in all communications and
programs
EVVO Media
Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.
Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.
Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.
Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.
Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.
Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.
Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.
Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.
Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.
Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.
