INTRODUCING YOUTO THE LARGESTVIDEO MAKING CROWDIN THE WORLD.SPECIALIZING IN THEPRODUCTION OF ADS,VIRALS AND ENGAGINGVIDEOS FOR BRANDS,PUBLISHERS ANDBROADCASTERS.
WHY USERFARM > UNIQUENESSUserfarm is the main video crowdsourcing player in Europe offering a unique proposition 1. VIDEOMAKERS’ NETWORK • International presence • Full knowledge of their skills • Clusters of professional videomakers in each country 2. CONTRIBUTION PLATFORM • Multilanguage platform (5 languages) • Branded video-factory • Facebook app 3. ENGAGEMENT PROCESS • Crowdsourcing and curated crowdsourcing for guaranteed results • Early bird from ateam and pros • Local connections with art and video schools 4. RESOURCES • Local management team in 5 countries (ita, uk, spa, fra, ger) • Creative, account, legal and pr support for the entire process
VIDEOMAKERS’ NETWORK › A GLOBAL PRESENCE OF 35.000
VIDEOMAKERS’ NETWORK › TALENT RECOGNITIONWe have a deep knowledge of our community of videomakers, their skills, devices, locations,availabilities.On the basis of their profile and their past contributions we classify each UF member in thefollowing categories:QUALITY AND RELIABILITY- Video Amateur: users with little experience and/or new users of the platform- Videomaker: active users with a complete profile and several contributions- Pro: subset of videomakers chosen for their quality and skills- A Team: subset of pro videomakers available for special assignmentsSKILLS AND TALENTS- Advertising: 20% of videomakers prefer to work on TV ad, virals, promotional video- Fiction: 30% of videomakers prefer to work on short movies, web series,- Animation: 15% of videomakers prefer to work on animation and computer graphics- Video Art: 10% of videomakers prefer to work on video clips and digital art movies- Real Life: 25% of videomakers prefer to work on documentaries, news, reportage
USERFARM PLATFORM > A STATE OF THE ART TECHNOLOGYUserFarm.com is an innovativeweb platform for video contentcrowdsourcing, available in 5different languages English French Spanish Italian GermanVideomakers from all over theworld register, participate andcreate videos for brands,publishers, broadcasters andget rewarded for theircontribution.
USERFARM PLATFORM › BRANDED VIDEOFACTORIESAn alternative option for our client is the choice of having a fully branded video factory Personalised branding Custom URL address Dedicated back end for moderation / statistics Optional iPhone and Facebook apps Ability to open new projects and set prizes Projects also promoted via Userfarm platform FAO ENDING HUNGER REPUBBLICA – REPORTER PROJECT
USERFARM PLATFORM › SOCIAL MEDIA CONNECTIONUserfarm enables videomakers to register and login using their Facebook, Twitter and G+ account,thus being able to share their content and activities with all their friends.Morevoer, Userfarm has developed a proprietary Facebook application that give the possibility tosynchronize any project with the brand’s fan page, thus enabling fans to participate to thecontests and vote/select the winner, improving their engagement and activation rate.
USERFARM RESOURCES › LOCAL SUPPORT IN 5 COUNTRIESUserfarm team is present in 5 countries (Italy, Uk, France, Spain, Germany) ensuring thefollowing direct support to its local clients:- Account management and reporting- Moderation of content and community management- Direct connection with Pro videomakers and Video Schools- Local digital PR, buzzing and social media marketingMoreover Userfarm guarantees the following support from its HQ:- Legal clearance of rights and competition regulatory in each country- Creative support from internal TV and Advertising copywriters- Project management and technical support for any developed site- Digital PR targeting consumer and marketing to give constant visibility to the project No other crowdsourcing player can give such a full support to its clients.
USERFARM PROCESS > STANDARD MODEL DISTRIBUTIONOur accounts and The call goes live Videomakers Selection is made Video arecontest specialists for all videomakers upload their content, by client, a jury or distributed onsupport the client (or a cluster of get feedback from the viewers through line, throughin defining and them, eg locals) in the client, Userfarm voting and viewing. Client’s propertieswriting the most a open or hidden and the other Rewards can be and video networks, manner (where participants. prize (one big) or or offline inefficient and content is visible contribution television, events,compelling brief only to the client). based (many small). festivals, theatres. Digital PR and Social Media Digital PR and Full Scale Buzzing Participants share Buzzing Distribution their video in order to get visibility & votes.
USERFARM PROCESS › MORE OPTIONS Idea scouting to select a scripted format before assigning the final shooting Facebook app to let fans of a brand contribute, vote and select the winners Professional Kick-off to pre-populate the projects with high quality contributions Private Call to engage a specific subset of videomakers and keep contribution secret Local connections with filmmaking and creative schools in all major countries
WHY USERFARM > KEY BENEFITSUserfarm has a consolidated experience with top clients on more than 200 projects1. UNLIMITED CREATIVITY Our network of videomakers provides original ideas from which clients can choose the best2. HIGH QUALITY VIDEO Whether it is one TV ad or many virals, userfarm provides has the right model to maximize the results3. FAST RESULTS Opening a call and receiving videos is very fast: 2 weeks x 55 videos for the Allain Afflelou video contest4. VISIBILITY AND ENGAGEMENT Userfarm calls generate visibility (earned media) through social sharing and digital pr, as well as new fans and engagement on client’s existing fan pages5. LOW PRICE By engaging our videomakers the price is on average 50% lower than any other production model6. FULL SUPPORT Userfarm international team provides a full support, from creativity to contest and community management, from legal and rights management to digital pr and video distribution
TV ADVERTISING > ALAIN AFFLELOU Description: produce a Tv ad to be aired Title: Shoot the TV ad on Tele 5 (Spain) during the finals of Client: Alain Afflelou Roland Garros Tennis competition Year: 2012 Request: TV ads Results: Duration: 2 weeks 55 pre-selected contributions 5 finalists (selected by the client) 1 winner (on air during the final)
VIDEO FACTORY > REPUBBLICA > REPORTER Description: Reporter is the journalistic Title: Reporter crowdsourcing project of Repubblica.it: It Client: Repubblica enables users to upload multimedia works Year: 2012 (pictures or video) turning users into real Request: Video "antennas" on the territory. factory Duration: 2 yrs Results: on line in April 2012, 2.500 active videomakers, 1.500 video contributed (as of July 2012) and 1.00 re-published on Repubblica.it Video example
AWARENESS CAMPAIGN > FAO > 30 SEC. TO END HUNGER Description: The EndingHunger Title: 30 Seconds to end movement is a youth-oriented Hunger communication initiative spearheaded by Client: Fao FAO: its key message is that chronic Year: 2012 hunger is a solvable problem, but it’s Request: video spot necessary to reach a “tipping point”. Duration: 3 months To accelerate these efforts, the EndingHunger teamed up with Userfarm to create a new video spot that draws public attention and awareness to the hunger issue and helps to enlarge the movement against hunger. Results: Started on July 2012
PROMOTIONAL VIDEO > SKY > X FACTOR Title: X Factor in 15 Description: create 80 X –Factor seconds funny video (15 seconds) to be used Client: X Factor for on line and on air promotion. Year: 2011 - ongoing Request: 15 second Videoclips Results: 80 selected contributions Duration: 7 weeks
VIDEOCLIP CONTEST > SAMSUNG > LADY GAGA Title: French this way Description: Superstar Lady Gaga chose Client: Samsung Userfarm to produce original videos to LadyGaga promote her song "Born this Way" in the Year: 2010 French market. Request: Videoclips Duration: 10 days Results: 75 contributions, 1 selection
TV ADVERTISING > MASCHIO > PRIME UVE Title: Prime Uve Description: The Italian leading grappa Client: Maschio was the first to air a user generated Year: 2010 advertising campaign on a national Italian Request: tv spot (6” television channel. and 30”) for the brand Duration: 3 months Results: 70 contributions, 1 winner (still on air) and 5 selected for on line viral campaign.
VIDEO CONTEST > BOLOGNAFIERE > UNIVERCITY Description: to promote the event Title: "Univercity: living «Univercity», BolognaFiere called for the and studying in Bologna” realization of a two-minute short films. Client: BolognaFiere Year: 2011/2012 Results: 45 contributions, 5 selections Request: Promotional 150.000 views on Userfarm short films (2’) 25 on line articles (250.000 views) Duration: 2 months 8 press articles (400.000 readers) Rewards: ! 5.000 1.500 fans on Facebook
ON LINE VIDEO ADVERTISING > VODAFONE Title: Il tuo video per Description: Vodafone calls for a farne parlare conscious and responsible use of the Client: Vodafone Internet and called Userfarm to contribute, Year: 2011 producing videos that they can talk to boys Request: on-line video aged 11 to 19 years. for the Digital Safety campaign Duration: 5 months Results: 84 contributions, 16 selections Rewards: ! 36.000
ON LINE VIDEO ADVERTISING > MICROSOFT > HD CALLS Description: Microsoft wanted a viral Title: Pronto? Ti Vedo video for the launch of Windows Live Client: Microsoft Messenger 2011 and its new HD quality Year: 2011 calls feature. Request: on line adv Duration: 1 month Results: 50 contributions, 1 winner
SOCIAL MEDIA VIDEO > NOKIA > EXPERIENCE APPS Title: Experience Apps Description: Nokia Experience Apps Client: Nokia is a channel dedicated to enhance the Year: 2011 awareness and experience of Nokia Request: creative smart phone applications. video tutorial for Nokia Apps Results: 30 contributions Duration: 2 months
SHORT MOVIE CONTEST > SONY > MOBILE FESTIVAL Title: Short Movie Festival Description: Sony Ericsson launched an Client: Sony Ericsson online competition for young Year: 2011 / 2012 videomakers in partnership with Venice Duration: 6 months Film Festival and under the supervision of two famous directors. Request: short movies and videoclips on a UserFarm whitelabel platform
VIDEO DRIVES ONLINE TRAFFIC › KEY FACTS • Fact 1.2 Billion people watch on average 18 hours of video online per month. • Video ad spend grew 52.1% in 2011 and is forecast to grow by a further 43% in 2012 • 63% of online audiences are reached by video advertising each month and video ads account for 12.4% of web videos viewed • CPM rates for online video ads are 3-5 times higher than display ads and are 4-7 times more effective* *Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester
BRAND OR CORPORATE SITE › VIDEO EFFECTIVENESS Videos provide a stronger visual impact and serves as an emotional hook to engage the user. Videos allow us to communicate the “story” of the brand quickly and effectively. Videos increase time spent on a web page by up to 2 minutes on average. Videos will help you rank higher with search engines and acquire new users.Sources: ComScore Video metrix – Google Blog – ReelSeo – The Diffusion Group
ECOMMERCE SITE › VIDEO EFFECTIVENESS Viewers of e-commerce video are 85% more likely to lead to a purchase. 68% of the top 50 ecommerce sites use video on their website. E-Commerce pages with video have over a 30% higher conversion rate. 96% of all online spenders are video viewers.Source: Internet Retailer - Specialty Retail Report – ReelSEO – Forbes Insight
SOCIAL MEDIA › VIDEO EFFECTIVENESSVideo is crucial for engaging fans and enhancing social media storytelling.Building a YouTube channel is one of the easiest Creating a Brand Fan Page is simple as well, as itway to communicate to a big audience. is relatively easy building up a large fan base. TheInteractivity, in-depth analytics and other features difficult part is keeping fans engaged.allow brands to get the most out of it. Uploading or embedding videos into a FB FanAs with any channel, YT needs a content strategy page is the best way to keep your fan basewith frequent updates. engaged and active.
VIDEO ADVERTISING › KEY DATA Video Advertising is the fastest growing segment in the advertising market. With the rise of video advertising networks - like YouTube, Yahoo & Unruly Media - any brand can plan a very efficient on line video campaign targeting the right audience whilst measuring results. Also, video in email marketing has been shown to increase click- through rates by up to 300%.Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester
OTHER USAGE OF VIDEO › EXAMPLES Video Contest for Engagement & Insight Viral Videos 35% of top brands ran a video contest in 2011 VW – The ForceVideo for Corporate Events Video for Corporate Social ResponsibiltyCoca Cola - Content 2020 Girleffect.org
WHY ARE YOU WAITING? www.userfarm.com email@example.com Available in UK, Italy, France and Spain