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Introduction to Video Advertising

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ARC Science
ARC Science
BusinessTechnology
1 of 16
The New Online Frontier and Video
roi
 
 
For the consumer: Consume content (reading) Participate in content (rating) Creation of content (publishing) Organizing content (RSS feeds) For brands: eCommerce Community Expand points of contact Attract new prospects
Decade of technology evolution 1993 1998 Information Wave Access 2003 Distribution & Communications Wave Transact 2007 + Networking Wave Communicate Social Media Wave Participate
Revolution of consumer power driven by a major generation change ,[object Object],[object Object],Baby Boomers (72 million ages 41 – 59) Generation X (43 million ages 27-45) Generation Y (60 million age 12 – 28) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monetizing Video Product Placement Advertiser Funded Video Mobile Video Video on Demand (VOD) Joost, Sky1 In Stream Video in-video in-content
Online Video Ads Mainly Drive Site Visits; Some Purchase ,[object Object]
Video Activities by Gender and Age ,[object Object]
Video Ad Formats 1. In-Video advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],During video playback a unit Launches at the bottom of the player During video playback a unit Launches at the bottom of the player Roll Based ,[object Object],Overlays
Video Ad Formats 2. In-Content video advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],Video ad appearing on or over the content of a site
Kraft Crystal Light Video Campaign Case Study ,[object Object],[object Object]
Hilton Maldives Video Case Study ,[object Object],[object Object],[object Object],[object Object]
Measuring Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant Points of Video Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Single Site Distribution Points Network Distribution Points ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to Video Advertising

  • 1. The New Online Frontier and Video
  • 2. roi
  • 3.  
  • 4.  
  • 5. For the consumer: Consume content (reading) Participate in content (rating) Creation of content (publishing) Organizing content (RSS feeds) For brands: eCommerce Community Expand points of contact Attract new prospects
  • 6. Decade of technology evolution 1993 1998 Information Wave Access 2003 Distribution & Communications Wave Transact 2007 + Networking Wave Communicate Social Media Wave Participate
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  • 8. Monetizing Video Product Placement Advertiser Funded Video Mobile Video Video on Demand (VOD) Joost, Sky1 In Stream Video in-video in-content
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