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CONTENT + COMMENTARY
How Media Brands Invite, Manage, and Benefit From
User Commenting and Participation Online




                                                    Content + Commentary | September 2008
The general interest of the masses
might take the place of the insight
of genius if it were allowed freedom
of action.
                                                        If you ever want to lose faith in
 —Denis Diderot,                                          humanity, read any comments
 French philosopher (b. 1713)                                   section on the internet.


                                                                —Benjamin Dolnick,
                                                           American author (b. 1982)




    Image by lemontwist301 Race Crowd on Flickr   2                              Content + Commentary | September 2008
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online
Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online

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Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online

  • 1. CONTENT + COMMENTARY How Media Brands Invite, Manage, and Benefit From User Commenting and Participation Online Content + Commentary | September 2008
  • 2. The general interest of the masses might take the place of the insight of genius if it were allowed freedom of action. If you ever want to lose faith in —Denis Diderot, humanity, read any comments French philosopher (b. 1713) section on the internet. —Benjamin Dolnick, American author (b. 1982) Image by lemontwist301 Race Crowd on Flickr 2 Content + Commentary | September 2008