1. The student created a music video for a class project along with two promotional packages - a magazine advert and CD cover. 2. They worked closely to ensure the media products were closely related and researched similar bands to match the genre of electro pop. 3. The CD cover and magazine advert were designed to attract the target audience and featured consistent representation with the music video through style, color, and typography.

1. How effective is the combination of your
main product and ancillary texts?
Mohamed Hashi

2. As part of our A2 Media coursework we were assigned to create a music
video which would be assisted with two promotional packages, a
magazine advert and a CD cover. For this project we had to work in
groups of four. My group consisted of me the producer, Jessica Curley
the director, Sian Hodgson the cinematographer and Sade Fuller the
editor. In this presentation I will evaluate my media product with four
main questions. In this presentation I will discuss the forms and
conventions and also evaluate the audience feedback we received. The
questions I will be answering in this presentation are:
1. 1.In what ways does your media product use, develop or challenge forms
and conventions of real media products?
2. 2. How effective is the combination of your main product and ancillary
texts?
3. 3. What have you learned from your audience feedback?
4. 4. How did you use new media technologies in the construction and
research, planning and evaluation stages?

3. • All of my media products are very closely
related to each other, this includes my music
video, my magazine advert and my digipack.
A variety of different methods and
techniques have been used to ensure that
my media products relate to each other. I
have spent time researching different digi
packs and magazine adverts from different
bands such as „Swedish house mafia ‟ and
„Arcade Fire‟, to give me an idea of how to
create my ancillary texts and also how to
relate them to each other. I researched
bands of the same genre as „Kelvin harris
‟, to make sure that my media products
fitted into the correct genre.
• As for our
marketing tool , my
cd digi pack was
designed to attract
an audience that
has an interest in
the genre of electro
pop

4. Digipack and my magazine
• Making the digipack and my magazine advert i
considered how they could relate to the
music video and sale the artist product to a
professional standard.
• As the video was in black and white , I decided
to the make the, different colour to make it
original and eye catching for the target
audience

5. How are my products linked through
representation, costume, props, locations,colour, typography
etc ?
I considered was the research I did for the
ancillary tests . What I found was that this
genre usually had bold images in the
advertising and album covers I added a drop
show to make the picture more to a
professional .

6. The actor in the music video and
artist on the Cd digipack are
wearing the same style of
clothing , this style is typically
worn by young adults who are
our target audience

7. By looking at the
CD digipack , our
audience can make
a link between
themselves and the
artist and therefore
feel encouraged
to listen to the
music and buy it on
line

8. The cords companies that could
release our product are sonly BMG
and universal research shows that
these companies have signed artist in
the genre
Calvin harries is one the artist we looked at for our
music video magazine advert and CD digi pack .
However we made everything looked professional

9. • To conclude, I believe that our creation
followed the conventions of a electro pop
album and advertisement. The ancillary tasks
also challenged some classic conventions but
in a good way adding extra effect on the
products, giving it a strong exclusive look. I
believe our products are unbeaten r products
with a well-built selling point.