The document discusses the effectiveness of combining a main music video product with ancillary texts like a digipak and advertisement poster. To link the products, the author used consistent branding elements like colors, fonts, and logos related to the artist and album across all items. A unique selling point of the artist and record label logo was prominently featured to create clear brand recognition and an obvious connection between the related marketing materials. Feedback from classmates confirmed the ancillary texts and music video appeared well integrated and promoted the same content, demonstrating the combination of products can be an effective promotional tactic.

1. Evaluation Part 3 – By Ghanshyam Shiyani
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

2. WHAT WAS MY PROJECT
• My task was to create a music video which is our main product and then to
create two ancillary products which was a digipak and an advertisement
poster/page. These task were given together in one project as they both help
each other promote the music video and it is a tactic used by mainstream
media to generate sales and market their products to their consumers.
• Both the ancillaries and the final music video product need to relate with
each other and link well so that the target audience can realise that this is
the same promotion and it then therefore influences them to buy the
products. Little things like the model (the star) and the logo can make a
consumer realise what the marketing and promotions link to.

3. THE THEME AND BRANDING
• I used many colour pallets and researched many Hip Hop Music videos and digipaks in
order to make the Ancillary and Music Video link and look similar. I used the conventional
colours of a music video especially the one that suits the lyrics of my music video.
• I used dark and light colours to resemble the day and the night which links to the name of
the main song Day ‘n’ Nite. This theme was used in the digipak and the advertisement
poster.
• A branding is used to resemble the identity of a product or a company and it makes the
business unique and recognizable.
• I also used branding to link both the ancillary and the music video. In the music video the
artists promotes the Record label logo which is also used in the digipak and the poster
which shows the consumers that they are both linked.
• The digipak and the poster also both had the logo of the album and the artist logo as well.
This was done by using the same unique fonts to resemble the artists and the album.

4. UNIQUE SELLING POINT
• The use of USP is really helpful the link the main product and ancillary texts.
It makes the link more effective. USP is a vital feature and it makes the
audience realise an obvious link between an advertisement or a product with
a certain brand.
• The unique selling point of our music video is of course the artist and the
record label logo. The artist is predominantly promoted throughout my
Ancillary text and the main product as well. This gives the consumers an
immideiate and obvious link that this is the same product being mentioned.

5. IN CONCLUSION
• The whole point of linking the three products together was to create a brand
recognition for the audience and consumers. The aim is to make the
audience see one of these products and instantly realise the link between
that one product and the other two.
• I have created a synergy between the Ancillary text and the main product
and that is what the mainstream media organisations do as well to create
sales and revenue through these marketing techniques. The feedback we
received from our class mates showed us that there is an obvious link
between the ancillary text I have made and the music video I made.