The document discusses how the creator developed consistency across different media to portray their music artist. They chose a song within a particular genre that they related to personally in order to define the artist's identity. Photoshop skills were limited at first but improved, allowing the creator to design a digipak and poster featuring the same picture and font to look more professional. The jumper worn by the artist in the video and on the digipak helps create a motif and symbol for the audience to relate back to the artist and tie the different elements together.