Unkush Chopra Coursework

1. Statementof intentplan
How doyou intendtouse the four areasof the mediatheoretical frameworktocommunicate
meaningandmeetthe requirementsof yourchosenbrief?(approx.400 words)
Product1 (Around300 words) = The actual musicvideo
Draft: In thisstatementof intentIwill be explaining the Independentmusicvideo coursework
production thatI have chosen and how I’mgoingto use the brief to show myvisionof my music
videothroughthe theoretical framework. Firstis the audience myproductthatmy will be targeted
at and this is16-25-year-oldmales.Iwill make myproductappealingtothembyusinga popularhip-
hop/rapsongand artist,The artistis A Boogie Witda hoodie andthe song iscalledMe andMy guitar
whichhas over100 million streamsonSpotifyand around21millionviewson YouTube (Atthe time
of writingthis. The Industry thatIam makingmy productfor isUniversal Music Group and thisMusic
Industryhasmany famous/popularartistsignedtoitandit alsohas a lot of side recordlabelsthatit
ownssuch as republicrecord thathas artistsuch as, Drake and Pope smoke andthisshowsus that
thismusicgroup does`have Hip-hop/Rap popularsectionintheircompany. Thisshows me thatthe
productI am makingistargetingthe rightaudience andhow myideasof usingmore masculine
colourslike blue and blackwill appeal tothe audience. The MediaLanguage will be shownthrough
the musicvideo’snarrative structure and Iwill use the mise-en-scene throughoutthe videotoshow
differentcameraanglesandshotsandother aspects.The Representation throughmymusicvideo
will be shownbyhavingtwopeople fromdifferentsocial groups thiswillbe shownthroughmy
Music video byhavingtwodifferent actorsfromdifferentbackgrounds(race) andpossiblybyhaving
a male and female.Iwill alsobe usingalotof countertypesthroughmymusicvideo forexample
showingmen’sweakerside andsadside. (303 Words)
Product2 (around100 words) = The website foryourmusicvideo
My website will obeythe same aspects asmymusicvideo.Iwill dothisby appealingtothe target
audience of 16-25 and the brief of a love song, the home page will have asimilarcolourscheme to
the musicvideowithhavingblack,white andblue asthe maincolours. The Website willalsoshare
the same countertypesthatare usedinproduct 1 to representmenandwomen. Myartistname will
be in sansserif andit will use the coloursof white andblue tomake it standout onthe website,
there will alsobe alinkpage to where youcan buythe artistsmerchandise andthere willbe social
medialinkstoappeal tothe fans. (125 Words)
How doyou intendtolinkyourmediaproductstodemonstrate yourknowledge andunderstanding
of the digitallyconvergentnature of yourmediaproduction?(approx.100 words)
I intendedtolinkall myproductstogetherthroughthe colourscheme and the maincolourforboth
of the products will be Blackwhichwill appeal tothe targetaudience andwill followA Boogie Witda
Hoodie’s colourscheme ashe usesa lotof blackand blue toappeal to hisfane base.The Artistname
will be insansserif andthiswill appeal tothe audience asitis will attractthemto the productsas it
standsout more.In both products there will be the five social medialinkstoadvertise myproducts
to mainstreamaudience andthiswillalsoshow artistengagementasthe artistusuallytalkstothe
audience throughsocial media.(121Words)
TOTAL WORDS =

2. Extra Help