This document provides an overview of a music video production unit. It will teach students about the purposes of music videos, the planning and production process, and have them create a music video for a local band. By the end of the unit, students will produce a written report on music video styles and a planned, filmed, and edited music video. Music video production is discussed as a way for aspiring filmmakers to gain skills and as a creative medium. Students will analyze example music videos to evaluate their purposes and promotion of albums, singles, and artists' brands. The document also explores how artists can make money from publishing videos online through platforms like YouTube.

1. Music Video Production

2. Welcome to the music video
unit!
In this unit you will:
 Learn the different reasons why music videos are made!
 Learn how music videos are planned and produced!
 Apply those planning & organizational skills to plan a
music video for a real band or artist!
 Film & edit your music video, learning and applying
technical skills with cameras, tripods, stabilisers and
FCPX!

3. By the end of the unit
You will have produced:
 1 written report on the purpose, styles techniques and
conventions of music videos
 Planned, filmed and edited a music video for a local
band or artist.

4. Why study music video
production?
 Music video production is a vibrant and
exciting area of the UK’s video production
industries.
 They are an ideal format for aspiring film-
makers to work in, as they are short form
(quick to make) and combine many of the
skills needed for feature film & drama
production.

5. Why study music video
production?
 They are a creative medium, allowing video
directors to combine elements of dance,
singing, narrative film-making.
 With the advent of music streaming and
YouTube many independent
singers/bands/artists are desperate for low-
budget music videos, so it is an ideal place to
network, produce a portfolio and begin
earning money.

6. What is a music video?

7. music video(Noun)
 A short film integrating a song and imagery,
produced for promotional or artistic
purposes.
https://www.definitions.net/definition/music+video

8. Why do we make music
videos?

9. Task
Working alone:
Brainstorm the different reasons why you think
music videos are made…
5
minutes

10. Whole class feedback

11. Make profit

12. To get across a message

13. Paid work for the crew

14. But the main reason is
promotion

15. What do we mean by
promotion?

16. But what is it we’re
promoting?

17. Is it the single?

18. Is it the album?

19. Is it the music video
itself?

20. Is it products in the video?

21. The music video helps to advertise
the products which form the artists
brand
Artists
brandAlbum Single
Music video merchandise

22. Task 1
Working alone
Watch the following 3 videos (on Moodle) and
evaluate their purposes, writing up your findings:
1. Little Mix - DNA
2. Macklemore – Same Love
3. Britney Spears – Hold It Against Me
45 mins

23. Whole class feedback

24. Task 2
 Analyse the following videos and explain what you think the
purpose of each video is.
 Billie Eilish – All the Good Girls Go To Hell
https://www.youtube.com/watch?v=-PZsSWwc9xA
 Childish Gambino – This is America
https://youtu.be/VYOjWnS4cMY
 Lil Nas X – Panini https://www.youtube.com/watch?v=bXcSLI58-h8
 Maren Morris – Girl
https://www.youtube.com/watch?time_continue=206&v=X0vXCY-
h9ks

25. Whole class feedback

26. Why do we make music
videos?
 To sell the single (or get people to
stream it)
 To get across a message
 To get paid to promote products &
services

27. What different outlets do we
get music videos from?

28. Task 2
Working alone
Brainstorm all the different places you can watch
music videos. Explain why you think there are more
places to watch music videos now, and why that is a
good thing.
15 mins

29. Task 3
Read the article here to find out how artists make money
putting their videos up on YouTube.
In pairs write out all the different ways you think an artist
could make money through their online video platforms.
15 mins