2. Know the tools Blog - Wordpress Microblog – Twitter Video Sharing – YouTube Photo Sharing - Flickr Social Networks – LinkedIn, Facebook (There are more but lets not get ahead of ourselves)
3. Typical Social Media journey Sign up Mess around Leave it for a while Have another go Get the technology working How can we use it effectively?
5. Gain new customers Add value to existing customers Social media can help you; connect with customers (new and old), gain referrals from current customers, communicate instantly with impact, get publicity for events, gain or give advice, create advocates for your brand, help your search ranking, and much more!
6. Check out your audience Current audience - who is online? Is there a new audience? Practitioners – Other Professionals Employees Customers – critics and fans Competitors
7. Current audience What is the general age/gender What time of the day/week would they use SM? What are they plugged into now? Search for a few of your audience members (unique names) Are they showing up on LinkedIn, Twitter, Facebook?
13. Listening….Monitoring People still talk about you even when you have left the party Check for critics, fans, conversations about you Opportunity to become a guide – answering questions
14.
15.
16.
17. Google Alerts – Blogs, websites, news “query”, “brand name” “generic” As it happens Twitter Set up mentions Search for brand/name
18. Participate Search any phrase on Twitter Reply to them – start a conversation Re-tweet too
45. Web analytics Keep a log of your social media campaigns Cross reference to Web statistics Bit.ly Tracking Plug in to Analytics -http://userscripts.org/scripts/show/35080 http://xinureturns.com/ - type in your URL http://www.viralheat.com/pricing