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4 Personal branding Tips for Students

4 key things that students should consider when doing personal branding. All part of my social media class, and an assignment students do: they create their own personal branded site. These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

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Social Media CourseDr. Matthew J. Kushin,[object Object],Assistant Professor,[object Object],Department of Communication,[object Object],Utah Valley University,[object Object],profkushin.wordpress.com,[object Object],mkushin@uvu.edu,[object Object],@mjkushin,[object Object]
Personal Branding,[object Object],Dr. Matthew J. Kushin,[object Object],Course: profkushinsocial.wordpress.com,[object Object]
Online self presentation,[object Object],Benefits of creating professional online identity include:,[object Object],Increased exposure,[object Object],Networking,[object Object],Create a unique personal brand,[object Object],Demonstrate new media savvy,[object Object]
4 key things,[object Object],Damage Control,[object Object],Increase Presence via a centralized personal branding site,[object Object],Present self in a dynamic manner,[object Object],Exhibit work & credentials,[object Object],Get Active & Network,[object Object],Get involved in blogging, online communities, LinkedIn groups, etc.,[object Object],Link all your online presences,[object Object]
“Check Yoself before you Wreck yoself” – Ice Cube,[object Object],Damage Control,[object Object]
1) Damage Control,[object Object],Companies today Google applicants before hiring:,[object Object],Make social network site profiles private,[object Object],Ask yourself before posting online:,[object Object],“How would a potential employer view this?”,[object Object],Google yourself to see what’s public,[object Object],Google caches content for years,[object Object],Remove unsavory photos, texts & other postings ASAP,[object Object],Ask others to remove content they’ve posted,[object Object]
Damage Control,[object Object],Dig Deeper,[object Object],Search your name & see what comes up: ,[object Object],http://cvgadget.com/,[object Object]
2) Building Your Personal Brand,[object Object],Once you’ve done damage control, it is time to start building your online brand.,[object Object],Hint: Damage control is never really over. You should monitor yourself at least every few months.,[object Object]
Marketing yourself online,[object Object],Personal Brand,[object Object],Planning,[object Object],What is up & coming in your industry?,[object Object],What skills are employers searching for?,[object Object],How can you differentiate yourself from other applicants?,[object Object],Don’t overwhelm your audience,[object Object],What are the essentials I need to convey?,[object Object],What are the key works & skills I want to display?,[object Object]
Keywords,[object Object],Emphasize 21st-century employability skills,[object Object],communication,[object Object],collaboration,[object Object],creativity,[object Object],Leadership,[object Object],technology proficiency ,[object Object]
3) Get Active & Network,[object Object],Maximizing exposure to your personal brand,[object Object],Find your niche online community,[object Object],What are you passionate about?,[object Object],E.g. fashion, sports, environment, advertising,[object Object],What are related popular online media environments?,[object Object],Discussion boards, social networks, popular blogs, podcasts,[object Object],Getting involved,[object Object],What are your skills, experiences and passions that are an asset to these communities?,[object Object],E.g., writers can blog,[object Object]
Publish!,[object Object],Many believe that everyone should engage in some form of online publishing,[object Object],blog, create their own podcast, photoblog, etc.,[object Object],Remember – frequent updates can enhance traffic (i.e., our discussion of SEO),[object Object]
4) Link your online presence ,[object Object],Make it super easy for  people find you and all the work you’re doing:,[object Object],Everywhere you are online should be linked to everywhere else you are online.,[object Object],Publish, share & link to your work,[object Object],Slides, articles, videos, etc.,[object Object]
Did you notice?,[object Object],How these slides link to my website, our class blog, twitter account, etc.,[object Object]
Did you notice?,[object Object],And my website & twitter are in my email signature:,[object Object]
Did you notice?,[object Object],Everywhere I am online is on my website:,[object Object]
Interlinking your Personal Brand,[object Object],Link up!,[object Object],Blog,[object Object],Centralized Professional Online Presence,[object Object],(e.g., brandpage),[object Object],Networking Sites,[object Object],Professional Online Communities,[object Object],Email Signature,[object Object],Other: e.g., Twitter, LinkedIN,[object Object]

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4 Personal branding Tips for Students

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Editor's Notes

  1. Take a few mins to talk about some things relating to your ePortfolioIn jobs nowadays, newcomm techs play an important role in whether you’ll get hiredMy GF was hiring at Johns Hopkins and she would check everyone on myspace, google & facebook
  2. Here are some questions to ask yourself as you plan your Don’t overwhelm People aren’t gonna spend hours on your site.
  3. Blog communitiesDiscussion boardsFind a popular niche podcast, blog, or otherwise and start partaking in discussions.