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Personal Branding

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An Ignite presentation given at NTC 2010, the Nonprofit Technology Conference.

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Personal Branding

  1. 1. Personal Branding … is not just a fad flickr.com/fourworlds (daveelf)
  2. 2. Sleazy
  3. 3. Not Sleazy educating about technologies that engage communities Nonprofits and Social Media Beth Kanter Holly Ross Amy Sample Ward
  4. 4. flickr.com/dfarber flickr.com/luzer flickr.com/Alan-Light
  5. 5. So what is it, really? <ul><li>What people think of, when they think of you </li></ul><ul><li>A distillation of your best/authentic self </li></ul><ul><li>What you want to be known for </li></ul>
  6. 6. What is it really good for? <ul><li>Good for your nonprofit </li></ul><ul><li>Good for you </li></ul><ul><li>Good for the nonprofit community as a whole </li></ul>
  7. 7. Good for Your Nonprofit <ul><li>Gets your nonprofit’s name out there </li></ul><ul><li>Adds credibility to your nonprofit </li></ul><ul><li>Creates serendipitous networking/partnership opportunities </li></ul>
  8. 8. <ul><li>Gets your name out there </li></ul><ul><li>Establishes your expertise </li></ul><ul><li>Leads to career opportunities </li></ul><ul><li>Brings information and professional development to you </li></ul>Branding
  9. 9. Good for Nonprofit Sector Media Coverage Well-Branded Experts Sharing info Connecting NPOs to strengthen the sector
  10. 10. So, How do I Do It? <ul><li>Know Thyself </li></ul><ul><li>Be Memorable </li></ul><ul><li>Don’t Whine or Overshare </li></ul><ul><li>Be Googleable </li></ul><ul><li>Have a Standard Online Presence </li></ul><ul><li>Participate, share, write, present </li></ul>
  11. 11. Know Thyself <ul><li>Distill your essence down to a sentence. </li></ul><ul><li>Or to three words. </li></ul>
  12. 12. Be Memorable
  13. 13. Be Googleable
  14. 14. Be Googleable
  15. 15. … But Not in a Bad Way
  16. 16. Have a Standard Online Presence <ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Profile </li></ul><ul><li>Blog </li></ul>
  17. 17. Don’t Whine or Overshare
  18. 18. Participate! Participate! flickr.com/vox
  19. 19. Summary <ul><li>Know Thyself </li></ul><ul><li>Be Memorable </li></ul><ul><li>Don’t Whine or Overshare </li></ul><ul><li>Be Googleable </li></ul><ul><li>Have a Standard Online Presence </li></ul><ul><li>Participate, share, write, present </li></ul>
  20. 20. Laura Norvig @lnorvig

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