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Improving employability through social media

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Presentation for Solent's Careers and Enmployability team - inspired by Sue Beckingham's presentation given at FOTiE 2011

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Improving employability through social media

  1. 1. Improving Employability through Social Media Creating a Professional Online Identity (presentation for Solent’s Careers and Employability team) Inspired by Sue Beckingham
  2. 2. Why use Social Media? <ul><li>Social media is an umbrella term for tools that support communication in an online community </li></ul><ul><li>If you ‘Googled’ your name what would come up first? </li></ul><ul><li>What would you want potential employers to see? </li></ul><ul><li>Social media can be used to give you a voice and create a ‘brand’ (@suebecks) </li></ul>
  3. 3. Google yourself: <ul><li>Create a simple Google+ account: </li></ul>This will appear at the TOP of any Google search What would come up if you ‘Googled’ your name?
  4. 4. Get blogging! <ul><li>Wordpress/Blogger/Tumblr </li></ul><ul><li>Free platforms </li></ul><ul><li>Use it to write about an area you’re interested in </li></ul><ul><li>People with a similar interest will respond with comments or further questions </li></ul>
  5. 5. Get tweeting! <ul><li>Place to share your blog posts, videos, photos and ‘retweet’ other people’s interesting tweets </li></ul><ul><li>Place to develop your PLN – your Personal Learning Network </li></ul><ul><li>You must decide whether it’s an ‘all-round’ twitter account or just for a specialist interest </li></ul><ul><li>Hash tags can be useful! </li></ul><ul><li>Specific job seekers sites available too! </li></ul>http://edudemic.com/2010/06/the-ultimate-twitter-guidebook/
  6. 6. Get LinkedIn! <ul><li>Business focussed social network </li></ul><ul><li>Up-to-date CV </li></ul><ul><li>Collect references and recommendations </li></ul>
  7. 7. Share your work <ul><li>YouTube/Vimeo Video/Animation/Music </li></ul>
  8. 8. Share your work <ul><li>YouTube/Vimeo Video/Animation/Music </li></ul><ul><li>Flickr Photos/drawings </li></ul>
  9. 9. Share your work <ul><li>YouTube/Vimeo Video/Animation/Music </li></ul><ul><li>Flickr Photos/drawings </li></ul><ul><li>Slideshare Presentations </li></ul>
  10. 10. Share your work <ul><li>YouTube/Vimeo Video/Animation/Music </li></ul><ul><li>Flickr Photos/drawings </li></ul><ul><li>Slideshare Presentations </li></ul><ul><li>MyPortfolio (Mahara) Work experience and examples </li></ul>
  11. 11. Create a universal ‘about me’ page:
  12. 12. Facebook can be used too…
  13. 13. Use facebook (but ‘lock down’ your profile!) <ul><li>Some unis will have pages to push out jobs and advertise workshops (can be linked to Twitter too!) </li></ul>
  14. 14. Use facebook (but ‘lock down’ your profile!) <ul><li>Some employers will have pages to advertise their own jobs! </li></ul>
  15. 15. Use facebook (but ‘lock down’ your profile!) <ul><li>Great start – but what’s happened to it? </li></ul><ul><li>No activity since May 2010! </li></ul>
  16. 16. Considerations: <ul><li>Identity theft </li></ul><ul><li>Personal opinions </li></ul><ul><li>Spelling/grammar </li></ul><ul><li>Defamation </li></ul><ul><li>Colourful language </li></ul><ul><li>Content ownership </li></ul><ul><li>Takes time to build up your PLN </li></ul>
  17. 17. Find me: <ul><li>Email: [email_address] </li></ul><ul><li>Homepage: http://about.me/samwise </li></ul><ul><li>Twitter: @samwisemoss </li></ul>Yes I am mad!

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