Why linked in


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Overview of LinkedIn and its features

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Why linked in

  1. 1. Karen Chapple, Curve Solutions
  2. 2. <ul><li>Agenda </li></ul><ul><li>LinkedIn Facts </li></ul><ul><li>Your Profile </li></ul><ul><li>Your contacts and Recommendations </li></ul><ul><li>Groups </li></ul><ul><li>Q and A </li></ul>
  3. 3. Consider these Facts <ul><li>LinkedIn has over 100 million members in 200 countries </li></ul><ul><li>A new member joins every single second </li></ul><ul><li>45% of LinkedIn users are business decision makers compared to 25% on Facebook </li></ul><ul><li>LinkedIn users have an average household income of $109k </li></ul><ul><li>LinkedIn is in the top 5 referral sites </li></ul><ul><li>Worlds Largest Professional Network </li></ul>
  4. 4. <ul><li>Manage your brand and reputation (your LinkedIn profile ranks very highly on Google) </li></ul><ul><li>Generate more leads and sales, using keyword rich text </li></ul><ul><li>Find your dream job / employee </li></ul><ul><li>Build your database </li></ul><ul><li>Get Free PR – you can easily connect with journalists and authors </li></ul><ul><li>Become a thought Leader – answer questions and build groups </li></ul>Why use LinkedIn?
  5. 5. <ul><li>You need to think of your profile as a living breathing document – need to make sure it is clean and compelling </li></ul><ul><li>It is indexed by Google and can be seen by millions of people Think about </li></ul><ul><li>Who you are what are your goals / passion </li></ul><ul><li>Who do you help </li></ul><ul><li>How do you help them </li></ul><ul><li>Call to action </li></ul><ul><li>This is the best place to build your own personal Brand Awareness </li></ul>Your Linked In Profile – build the correct foundation
  6. 6. Profile Continued.. Your websites – Customise your website name do not just use the default ‘my website’, keywords or/ something intriguing or a call to action will work Have a personal picture – people connect with people and not a brand, a smile goes a long way Customise your public profile with applications – more later
  7. 7. Profile Continued
  8. 8. Recommendations – a key influence <ul><li>If you can add value – you will find people will recommend you without you having to ask </li></ul><ul><li>Typically if you have written recommendations then you might get one back – just start with 10 people. </li></ul><ul><li>Can you recommend an influencer – if you write a recommendation your name will appear on their profile its good to be associated – perception is reality! </li></ul><ul><li>Would you buy from someone with 100 recommendations over 1 recommendation – no-one can compete with you. </li></ul>
  9. 9. Contacts <ul><li>You can export your connections - Make sure you do – have the most current list </li></ul><ul><li>Your database is your pot of gold </li></ul><ul><li>You can tag individuals (into categories) </li></ul><ul><li>You can send 1 message to 50 people at a time – this is how you can promote your events (especially if they are Town specific) </li></ul>
  10. 10. Creating Groups <ul><li>You must create your own group </li></ul><ul><li>Within your group you can sub divide your group </li></ul><ul><li>Group name is important for SEO (choose your keywords) and choose the networking group </li></ul><ul><li>Have a summary that includes your keywords – makes it easier for people to find you! </li></ul>
  11. 11. Grow Your Group <ul><li>Make sure you send people a welcome message by email, it will generate qualified leads – get them to opt in to your newsletter (collect email) </li></ul><ul><li>Once you’ve done that send invitations, remember to give the benefit and Call to action </li></ul><ul><li>Do send an announcement once a week but add value always – give away content </li></ul>
  12. 12. Questions and Answers – become the expert <ul><li>Ask questions about your industry </li></ul><ul><li>Answer Questions to show your authority </li></ul><ul><li>Get best answers and get recognised </li></ul>
  13. 13. News <ul><li>create a News feed – this is automatically generated from your blog </li></ul><ul><li>Or you can add articles one at a time if you want to – add a comment which will encourage people to read the article. – this will then post on your discussion board </li></ul><ul><li>Get LinkedIn News tailored for you </li></ul>
  14. 14. Advanced Applications <ul><li>Application Directory must haves </li></ul><ul><li>Wordpress application or blog link </li></ul><ul><li>Amazon reading list – especially if an author! </li></ul><ul><li>Google Docs – which can insert a video of you </li></ul><ul><li>Events application </li></ul><ul><li>Twitter Application </li></ul>
  15. 15. Any questions?