Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media & building brands

655 views

Published on

Published in: Education, Technology, Business
  • Be the first to like this

Social media & building brands

  1. 1. SocialMedia & Building Brands <br />
  2. 2. What is SOCIAL MEDIA?<br />A shift in how people discover, read, and share news, information and content<br />Moving from monologue (one to many) to dialogue (many to many)<br />Does not require expensive equipment or a government-granted license<br />
  3. 3.
  4. 4. Personal Brand Building through SOCIAL MEDIA<br />How Do I Get Started?<br />6 stages of using social media<br />Inactive – sign up, do nothing<br />Spectator – watch only (lurking)<br />Joiner – join some groups, still read only<br />Collector – have favorites that you follow<br />Critic – comment on what you read<br />Creator – create original content<br />
  5. 5. How Social Media Can Be Used?<br /><ul><li>Blogging/Microblogging
  6. 6. Show what you know and what you can do
  7. 7. Social Networking
  8. 8. Connect & stay connected with others
  9. 9. Personal interest (music, shopping, sports, travel)
  10. 10. Bookmarking sites
  11. 11. Share web finds
  12. 12. Become trusted source of information
  13. 13. Photo / Video sites
  14. 14. Share pictures and videos (and search)
  15. 15. Groups
  16. 16. Business, personal, special purpose</li></li></ul><li>
  17. 17. Be TRANSPARENT & HONEST<br /><ul><li>Avoid Waffle(people will ignore it)
  18. 18. Avoid evasion and lying(people won’t ignore it)
  19. 19. Companies have watched their biggest screw-up's rise to the top 10 of a Google search
  20. 20. Admit your mistakes right away</li></li></ul><li>Share your CONTENT<br /><ul><li>Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
  21. 21. Make your content easy to share
  22. 22. Incorporate tools that promote sharing:
  23. 23. Share This, RSS feeds, Email a friend, ’Tweet’</li></li></ul><li>Be personal & act like a person<br /><ul><li>Don't shout. Don't broadcast. Don’t brag.
  24. 24. Speak like yourself – not like corporate marketing, or a press secretary
  25. 25. Personify your brand – give people something they can relate to.</li></li></ul><li>CONTRIBUTE in an meaningful way<br /><ul><li>Think like a contributor, not a marketer
  26. 26. Consider what is relevant to the community before contributing
  27. 27. Don’t promote your product on every post
  28. 28. Win friends by promoting other people’s content if it interests you</li></li></ul><li>Learn to take CRITICISM<br /><ul><li>Don’t try to delete or remove criticism (it will just make it worse)
  29. 29. Listen to your detractors
  30. 30. Admit your shortcomings
  31. 31. Work openly towards an explanation and legitimate solution</li></li></ul><li>Be PROACTIVE<br /><ul><li>Don’t wait until you have a campaign to launch - start planning and listening now
  32. 32. Build relationships so they’re ready when you need them</li></li></ul><li>Professional Brand Building Through Social Media<br />
  33. 33.
  34. 34. STRATEGY <br />QUESTIONS <br /><ul><li>Where are customers
  35. 35. Where are Employees
  36. 36. Who do you want to network with</li></li></ul><li>DIRECTIONS<br /><ul><li>Sales
  37. 37. Partnership
  38. 38. Community Involvement
  39. 39. Recruiting
  40. 40. Public Relations
  41. 41. Investor Communications</li></li></ul><li>PROFESSIONAL<br />Present best facts<br /><ul><li>Peer Endorsement
  42. 42. Testimonials
  43. 43. Certifications
  44. 44. Group memberships
  45. 45. Success Stories
  46. 46. Industry Insight
  47. 47. Customer Service</li></li></ul><li>TRANSPARENT<br />Peel Away The Hype<br /><ul><li>Find a real voice
  48. 48. Take a stand
  49. 49. State an opinion</li></li></ul><li>WHY?????<br />
  50. 50.
  51. 51. REALIZE PEOPLE ARE SEARCHING<br />
  52. 52. THIS IS AN OLD SCHOOL NETWORK<br />
  53. 53. THIS IS A SOCIAL MEDIA NETWORK<br />
  54. 54. SOCIAL MEDIA =EXPOSURE<br />
  55. 55. THIS IS OLD JOURNALISM<br />
  56. 56. THIS IS NEW JOURNALISM<br />
  57. 57. ONE KEY PIECE:MANTENACE<br />Constant Update<br />Keep People Engaged<br />

×