Social Media For Aitp Mar 2010


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Social Media overview - what's there and why to use it.

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Social Media For Aitp Mar 2010

  1. 1. Understanding and Using Social Media<br />Remember when<br />Facebook, LinkedIn, and Twitter<br />were new?<br />Sigmund Fidyke III<br />March 2010<br />
  2. 2. What I Will Cover<br />What is Social Media?<br />New way(s) to communicate<br />Types of Social Media<br />How do I use Social Media?<br />View, participate, contribute<br />Stay in character & be ONE person<br />Expect no privacy<br />How do I get started?<br />6 stages of using social media<br />
  3. 3. What is Social Media?<br />Online content created by people<br />A shift in how people discover, read, and share news, information and content<br />Moving from monologue (one to many) to dialogue (many to many)<br />Changing people from content readers into contributors and publishers<br />Does not require expensive equipment or a government-granted license<br />
  4. 4. Types of Social Media<br />Blogging<br />A blog (or 100) on every subject<br />Now considered the foundation of your online presence<br />Twitter (micro-blogging)<br />Social Networking<br />Facebook, Buzz, MySpace, Wave, Friendster, Bebo, Orkut, Hi5<br />LinkedIn, Plaxo, Xing, cofoundr, naymes<br />GeoLocation Networking<br />Foursquare, Gowalla, Yelp, (Buzz)<br />Bookmarking<br />, blogmarks, dogear<br />Photo / Video sites<br />YouTube, Flickr, Photobucket<br />Groups<br />Google, Yahoo!, etc.<br />
  5. 5. The Numbers<br />Facebook 400 (2010)<br />YouTube 260 (Jul 07)<br />LinkedIn 45 (2008)<br />Twitter 50M/day (Feb 2010)<br />MySpace 125 (2010)<br />Friendster 75<br />Orkut (India/Brazil) 125 (2008)<br />Hi5 (Latin Am/Asia/Africa) 56 (2008)<br />*Millions<br />
  6. 6. Facebook<br />Where you spend time with people you know<br />Part blog / part community – much of what’s on your ‘wall’ is contributed by friends<br />Schedule events, send invitations, control access<br />Join groups (visit) and fan pages (push)<br />Play games, take/share surveys<br />Share what you’re doing and post examples of what you’ve done <br />Businesses – fan sites where people to learn about the company, follow announcements & get links to a store site<br />
  7. 7. Facebook – Personal Page<br />
  8. 8. Facebook – Fan Site<br />
  9. 9. YouTube<br />Where you watch & upload videos<br />14 hours uploaded every 60 seconds<br />YouTube has become an important place for both people and businesses<br />Share videos of personal interest (vacation, pets…)<br />Share newsworthy videos (events, news, politics)<br />Share videos of personal talents (music, interviews)<br />Share business videos (product demos, pretest ads)<br />Find videos about companies, products, people<br />
  10. 10. YouTube Search Example<br />
  11. 11. LinkedIn<br />Where you make business contacts<br />For professionals only – don’t expect anyone who isn’t in (or wants to be in) the workforce<br />Start with your work history and add info so others can find you. Apps allow sharing books, PowerPoint, etc.<br />Find people who know people you want to meet<br />Find companies to learn about them & people there<br />Special interest groups add community feel<br />Create/promote events & invite others to join<br />Different attitudes on who can connect to you<br />
  12. 12. LinkedIn Profile<br />
  13. 13. Twitter<br />Where you follow people you want to know<br />For the ADD in you – microblogging<br />A growing area where new things are happening<br />Create your personal (or business) brand<br />Advertising is out, unless it’s interesting, fun, & expected<br />Opt-in connections – choose who you want to follow<br />Can be trivial or useful<br />If you don’t like what you see, follow someone else<br />Google now searches Twitter, Bing very connected<br />iPhone & Android apps<br />
  14. 14. Twitter – Using TweetDeck<br />
  15. 15. MySpace<br />Where you find people & bands and share interests<br />Similar to Facebook: blog & online community<br />Unique focus on music industry<br />Buy tickets to performances, track show dates<br />Focus on being found & seen – and finding & seeing<br />Customize look of your profile pages<br />Beyond music, has a younger crowd than Facebook<br />Businesses can display products and link to store sites for orders<br />
  16. 16. MySpace Home Page<br />
  17. 17. Foursquare<br />A friend-finder, social city-guide, a game<br />Help you keep up with the places your friends go<br />Encourage you to discover new places and challenge you to explore your neighborhood in new ways<br />Check-in so your friends know where to find you<br />Points and badges based on your adventurousness<br />They’re still experimenting with what points could translate into. (It’s that new)<br />Works on iPhone, Android, Blackberry, Palm Pre<br />
  18. 18. Foursquare page<br />
  19. 19. Blogging (Web Log)<br />Where you define who you are (online)<br />Old idea: Part diary, part commentary, part journalism<br />New idea: Who you are / who you want to be<br />Your resume is an obituary, your blog is who you are now<br />Don’t do it to make money (though it’s possible)<br />Do it to find a career – establish your expertise<br />I blog, therefore I work (Ryon Harms)<br />Do it to share a passion – cars, sports, …<br />Do it to make a difference<br />Do it for fun<br />
  20. 20. Chris Brogan’s Blog<br />
  21. 21. How Do I Use Social Media?<br />Blogging/Microblogging<br />Show what you know and what you can do<br />Social Networking<br />Connect & stay connected with others<br />Personal interest (music, shopping, sports, travel)<br />Bookmarking sites<br />Share web finds<br />Become trusted source of information <br />Photo / Video sites<br />Share pictures and videos (and search)<br />Groups<br />Business, personal, special purpose<br />
  22. 22. How Do I Use Social Media? (2)<br />Regardless of where you go, remember:<br />Be Interesting!<br />Expect no privacy (fatty paycheck)<br />Stay in character - ALWAYS<br />Watch first and follow the form<br />Do not advertise or ask for help immediately <br />Give first, receive later<br />Alliance partners for viral growth<br />
  23. 23. Using Facebook<br />Public or Private? (sorry, not a choice)<br />More personal – not direct job search, but a way to build deeper relationships<br />Promote yourself and promote others<br />Post recommendations and thank-yous<br />Create fan page to broadcast thoughts & events<br />Stay on topic<br />Be careful! Especially with photos<br />
  24. 24. Using YouTube<br />What happens in Vegas, stays on YouTube<br />Be careful with your image or name!<br />Great for research<br />Companies: CEO interviews & product demos<br />People: learn from their videos<br />Post your own success stories<br />Proof of success<br />Your product demos<br />
  25. 25. Using LinkedIn<br />Spend more time on profile than resume<br />Include buzz words for searching recruiters<br />Open your connections to others<br />Try for 360 degree recommendations<br />Keep active!<br />Change status, join groups, answer questions<br />Connect and re-connect (emails)<br />Look for jobs and connections<br />Use social media features<br />
  26. 26. Using Twitter<br />Know why you are on Twitter (your brand)<br />Speak to that topic (and keep on topic!)<br />Set expectations, then meet them<br />Create interesting content<br />Expertise, trends, informed opinions, etc.<br />Keep active<br />Help with viral growth (re-tweet)<br />Follow others, many will follow you back<br />
  27. 27. How Do I Get Started?<br />No classes, no books, just do it<br />6 stages of using social media<br />Inactive – sign up, do nothing<br />Spectator – watch only (lurking)<br />Joiner – join some groups, still read only<br />Collector – have favorites that you follow<br />Critic – comment on what you read<br />Creator – create original content<br />
  28. 28. What’s Next?<br />20 years ago – no Web <br />10 years ago – no Facebook<br />Today – Web 2.0 and Social Media<br />2010 and beyond – find new things to do with this new media<br />
  29. 29. References<br />This PowerPoint: my website ( or my LinkedIn page (<br />Recommended Blogs on Social Media (they all have Twitter feeds)<br />Guy Kawasaki: <br />Chris Brogan:<br />Peter Cashmore:<br />Ryon Harms:<br />Tim Tyrell-Smith:<br />Check out if you want to write your own<br />Lists of Social Media Sites:<br /><br /><br />