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The Who, What, when, Where, why and How  of Cross-Media   A special presentation by Christy Dena for www.DIYDays.com July 2008
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What is  cross-media?
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Who is doing it?
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How long have people been  doing it?
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The Matrix (1999)
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Twin Peaks (1990)
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Tron  (1982)
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These are the artworks that were being delivered via the ‘network’
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40,000 years ago, all stories (law) were communicated through multiple cultural channels…never one in isolation… … and one core concept, an  essence that remained constant…
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Where is it  being done?
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Australia Fat Cow Motel Jupiter Green PS Trixi
 
 
 
 
 
 
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Why are people doing it?
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How do I do it?
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Six to Start is behind this one…
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This is the ‘Ari Gold Interview’, by Deep Focus
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This is a SMS from Hoodlum’s ‘PS Trixi’ for Yahoo!7
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This is Jeff Knowlton, Naomi Spellman, Brandon Stow and Jeremy Hight’s ‘34 North 118 West ’
… and how about Blast Theory’s ‘Can You See Me Now?’
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42 Entertainment’s ‘Last Call Poker’ for Activision’s GUN Image from Jane McGonigal’s NEXT presentation
… and the phones buried inside the cakes for The Dark Knight…
… and the playing cards too…
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Nick Montfort and Scott Rettberg’s ‘Implementation’
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Campfire, GMD Studios, McKinney-Silver’s ‘Art of the Heist’
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Mind Candy’s ‘Perplex City’
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http://www.gorillaz.com/DirtyHarry/DirtyHarry.html
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What do I do on these media?
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replicate
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www.forgettherules.com ‘ Forget the Rules’ by Global Dilemma, was distributed through TV, mobile & the web simultaneously
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transform
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… and Peter Greenaway VJing his ‘Tulse Luper Project’…
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Lance wielr
expand
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… which means you deliver  self-contained  episodes over television, comics, webisodes and films, like Joss Whedon did with Firefly/Serenity…
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Continuing narrative thread: “ the message” Self-contained stories
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Call to Action Cycle ,[object Object],[object Object],[object Object]
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When do I do this?
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… like Lance Weiler’s ‘cinema ARG’ for Head Trauma…
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Well, I had fun!  I hope you did, and I hope your  audiences do too…
This presentation at:  http://www.slideshare.net/christydena/ My bio site at:  http://www.ChristyDena.com/ My podcast (when I get time) is at: http://www.UniverseCreation101.com

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