The document discusses Cross Media, an interactive marketing solution that allows companies to create cross-channel marketing campaigns. It allows designing branded campaigns, leveraging customer data, and managing campaign logic and channels. The solution provides tools for campaign management, event management, online surveys, e-newsletters, and customer data management. It aims to create effective customer experiences, expand reach across channels, and deliver measurable results for justifying marketing investments.
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Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.
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Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Extracting Big Value From Big Data in Digital Media - An Executive Webcast wi...Krishnan Parasuraman
As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact, Aberdeen's research shows that 61% of organizations consider digital media to be a critical part of their Big Data initiatives. However, fewer than one in five of these organizations currently have the tools to efficiently manage this type of information. This means that leading digital media firms - including advertisers, marketing service providers, content publishers and more - are finding themselves in the middle of an incredible opportunity.
Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Campaign pack is a collection of solutions created for Retail Marketing Managers to help them develop, execute, track and analyze campaigns more effectively.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
Campaign pack is a collection of solutions created for Retail Marketing Managers to help them develop, execute, track and analyze campaigns more effectively.
To find out more about Cequity's services visit http://www.cequitysolutions.com/analytical-marketing.php
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Mit Crossmedia-Kampagnen können Unternehmen ihr Content-Marketing bereichern. Im Kampagnen-Management geht es darum, eine durchgängige Leitidee in zielgruppen-relevanten Medien zu kommunizieren. Die Ansprache der Zielkunden soll vernetzt und interaktiv erfolgen, um Nutzwerte und Mehrwerte zu bieten. Oftmals werden Crossmedia-Kampagnen auch eingesetzt für virales Marketing. Doch wie funktioniert das in der Praxis? Der Beitrag zeigt in der Präsentation anhand von Praxisbeispielen, wie Konzeption, Planung und Umsetzung sicher gelingen.
Inhalte im Vortrag:
Der Wandel in der Marketing-Kommunikation und die Implikationen für das Marketing
Zielkunden im interaktiven und sozialen Kommunikationsmodus gewinnen
Welche Inhalte die Zielkunden im Content-Marketing von der Marke erwarten
Wie Unternehmen mit Crossmedia Kampagnen im Content-Marketing Kunden gewinnen und binden
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Campaign pack is a collection of solutions created for Retail Marketing Managers to help them develop, execute, track and analyze campaigns more effectively.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
Campaign pack is a collection of solutions created for Retail Marketing Managers to help them develop, execute, track and analyze campaigns more effectively.
To find out more about Cequity's services visit http://www.cequitysolutions.com/analytical-marketing.php
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Mit Crossmedia-Kampagnen können Unternehmen ihr Content-Marketing bereichern. Im Kampagnen-Management geht es darum, eine durchgängige Leitidee in zielgruppen-relevanten Medien zu kommunizieren. Die Ansprache der Zielkunden soll vernetzt und interaktiv erfolgen, um Nutzwerte und Mehrwerte zu bieten. Oftmals werden Crossmedia-Kampagnen auch eingesetzt für virales Marketing. Doch wie funktioniert das in der Praxis? Der Beitrag zeigt in der Präsentation anhand von Praxisbeispielen, wie Konzeption, Planung und Umsetzung sicher gelingen.
Inhalte im Vortrag:
Der Wandel in der Marketing-Kommunikation und die Implikationen für das Marketing
Zielkunden im interaktiven und sozialen Kommunikationsmodus gewinnen
Welche Inhalte die Zielkunden im Content-Marketing von der Marke erwarten
Wie Unternehmen mit Crossmedia Kampagnen im Content-Marketing Kunden gewinnen und binden
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Modeling the Customer Journey insights using Structural Equation Modelling. This provides a battery of insights into the causal relationships that exist for Brand X's marketing eco-system.
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
iMedia Brand Summit - Sept 2010
With consumers adapting rapidly to a cross-media “way of life,” it is now more important than ever for traditional and digital advertisers to understand the value of leveraging multiple media channels to achieve the greatest impact and strongest ROI. In order for this to occur, marketers need to spread their branding budgets across channels to benefit from some of the cost efficiencies that the Internet provides, while capitalizing on the inherent synergies of cross-media advertising.
comScore EVP Erin Hunter, and Doug Chavez, director, digital marketing, Del Monte Foods, will present a brief overview of the current state of the advertising industry, and will highlight advertising across platforms to gain synergy, actively coordinating traditional and digital marketers to capture these incremental gains, and using sound, consistent measurement to evaluate the effectiveness of cross-media campaigns.
Hunter and Chavez will present a detailed analysis of cross-media effectiveness results from a recent campaign. The presentation will include an overview of study objectives, methodology/design and key findings, providing audience members with actionable cross-media insights and a strong argument for considering cross-media strategies.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
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• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
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The presentation was held at M-Days 2012, Feb 1.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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www.seribangash.com
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https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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2. The context
Reaching customers and
prospects with the right
message, through the
right medium, at the right
time has never been
more crucial.
3. CROSS MEDIA MARKETING
Branded Design
Customer Data
Campaign logic
Channel mix
The Solution
4. CROSS MEDIA:
One platform, endless opportunities.
Campaign Management
Refine & Design &
repeat Customize
Event Management
Track & Produce & Online Survey
Analyze Deliver
E-Newsletters
Interact
Customer Data Mgmt.
The Solution
5. Cross Media, a technology solution
for marketing excellence. Why?
1. To create effective Customer Experiences
Customize images and texts to attract attention.
Leverage data to tailor messages to each recipient.
Foster loyal relationships with relevant, personal communications.
2. To expand your reach
Reach customers where they live in the manner in which they choose.
Create one-to-one campaigns that span print, e-mail, web and mobile.
3. To deliver measurable results
Create campaigns with built-in response tracking tools.
Adjust messaging, offers and media based on results.
Provide reports that justify and drive marketing investments.
The Value Proposition
6. Why do you need Cross Media ?
Because each person is different
and each moment is special.
Because life is full of emotions
that you want to share with others.
7. Connecting the dots of user experience
1. ATTRACT
Increase the number of « touches » by multiplying the channels.
Increase the response rate with variable data and personalized URLs
2. INTERACT
Integrate personalized microsite
Increase your knowledge of the prospect through surveys
3. REACT
Instant lead notification to your sales team
Online dashboard showing real time campaign performance
Cross Media Marketing
10. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Send
5 personalized
Direct Sales Call Mail or Email
Precision
Targeting
4
Alert Email To Sales Grab
Responses
Attention
Saved in
Database
Integrated 2
3
Marketing
Personalized
Survey Page with Database Campaign leads to a
Info Filled In PURL a to a Response
URL (RURL)
www.domain.com/JohnSmith
Catch the Customer and
Get More Information
11. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Postcard or Email
Campaign
5
Direct Sales Call
Precision
Targeting
4
Grab
Alert Email To Sales
Attention
Responses
saved in
Database
Integrated 2
3
Marketing Campaign Leads to
Personalized Database Response URL (RURL)
Survey www.domain.com/JohnSmith
Info to fill In
Reach the Customer and
Get More Information
12. Cross-media Campaign in Action
Response
Tracking 1
Dashboard Postcard or Email
Campaign
5
Direct Sales Call Precision
Targeting
Grab
4 Attention
Alert Email To Sales
Responses
Saved in
Database
Integrated 2
3
Marketing Campaign Leads to
Personalized Response URL (RURL)
Survey Page with Database www.domain.com/JohnSmith
Info Filled In
Catch the Customer and
Get More Information
13. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Send
5 personalized
Mail or Email
Direct Sales Call Precision
Targeting
Grab
4 Attention
Alert Email To Sales
Responses
Saved in
Database
Integrated 2
3
Marketing Campaign Leads to a
Personalized
Survey Page Database PURL or to a Response
with Info URL (RURL)
www.domain.com/JohnSmith
Filled In
Catch the Customer and
Get More Information
14. One-to-One Communications Continuum
Cross channel
integrated campaigns
with tracking,
analysis + refinement
Web-driven
Personalized • Editable Content
Print and Email
Personlized • Print, Email, RURL/PURL
Communications pages, mobile messaging
• Simple to complex
Direct Mail • Data variables
content
• Interactive Surveys
• Specific messages • Customized content • Integrated order to • Variable content from
based on mailing list invoice workflow existing web platforms
• Personalized
images & graphs • User editable • Real-time tracking and
interface analysis
Relevance, Interactivity, Response