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Steve Peters @ Transmedia Victoria

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"Experience Designer: The Next-Generation Film Director?" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

Published in: Entertainment & Humor
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Steve Peters @ Transmedia Victoria

  1. 1. Steve Peters<br />Twitter: @vpisteve<br />Experience Designer:<br />The Next-Generation Film Director?<br />
  2. 2. Who is this guy??<br />
  3. 3. Who is this guy??<br />
  4. 4. Who is this guy??<br />
  5. 5. Alternate Reality Entertainment:<br />Transmedia Entertainment:<br /><ul><li>Overlayof the entertainment space onto the real world.
  6. 6. Interacts with you through your phone and email, your browser and the street where you live.
  7. 7. Not limited to just movie screens, television sets or game consoles.</li></li></ul><li>Alternate Reality Entertainment:<br /><ul><li>BEFORE: You went to the story.
  8. 8. NOW: The story comes to you.</li></li></ul><li>Core Development Team<br /><ul><li>Writer(s)
  9. 9. Experience Designer(s)
  10. 10. Producer(s)
  11. 11. Graphic Artists
  12. 12. IT/Programmers
  13. 13. QA Testers</li></li></ul><li>Core Development Team<br />Writer<br />Experience<br />Designer<br />Producer<br />
  14. 14. Film<br />Director<br />Experience<br />Designer<br />
  15. 15. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
  16. 16. Work closely with writer to determine how the story gets told</li></li></ul><li>Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
  17. 17. Work closely with writer to determine how the story gets told
  18. 18. Turn the script into a sequence of shots
  19. 19. Turn the story into a series of story points (scenes)</li></li></ul><li>Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
  20. 20. Work closely with writer to determine how the story gets told
  21. 21. Turn the script into a sequence of shots
  22. 22. Turn the story into a series of story points (scenes)
  23. 23. Decide camera angles, lens effects, etc.
  24. 24. Decide delivery platforms (audio, video, email, phone, etc.)</li></li></ul><li>
  25. 25. Anatomy of a Transmedia Scene<br />Document<br />Video<br />Audio<br />
  26. 26. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
  27. 27. Work closely with writer to determine how the story gets told
  28. 28. Turn the script into a sequence of shots
  29. 29. Turn the story into a series of story points (scenes)
  30. 30. Decide camera angles, lens effects, etc.
  31. 31. Decide delivery platforms (audio, video, email, phone, etc.)
  32. 32. Develop storyboards
  33. 33. Develop flowcharts, design documents</li></li></ul><li>
  34. 34.
  35. 35.
  36. 36. Experience Designer<br />Film Director<br /><ul><li> Work closely with writer to determine how the story gets told
  37. 37. Work closely with writer to determine how the story gets told
  38. 38. Turn the script into a sequence of shots
  39. 39. Turn the story into a series of story points (scenes)
  40. 40. Decide camera angles, lens effects, etc.
  41. 41. Decide delivery platforms (audio, video, email, phone, etc.)
  42. 42. Develop storyboards
  43. 43. Develop flowcharts, design documents
  44. 44. Oversees asset creation, execution, etc.
  45. 45. Oversees art design, post-production, etc.</li></li></ul><li>Two General Types<br />Of Experiences<br /><ul><li> Long-form, real-time, community-based (ARG)
  46. 46. Short-form, replayable, single-player (RIDE)</li></li></ul><li>Two General Types<br />Of Timelines<br /><ul><li> Leading Up to an Event</li></ul>14 months<br />ARG<br />Premiere<br />6-8 weeks<br />ARG or RIDE<br />
  47. 47. Two General Types<br />Of Timelines<br /><ul><li> Leading Up to an Event
  48. 48. Woven into the story</li></ul>Content<br />Content<br />Ep. 1<br />Ep. 2<br />Ep. 3<br /><ul><li> Serialized content tells the story of what’s happening between episodes in “real time.”</li></li></ul><li>Where We Are<br /><ul><li> Technology and form haven’t settled in yet</li></ul>11 years<br />10 years<br />1894 <br />1905<br />1915<br />
  49. 49. Where We Are<br /><ul><li> Technology and form haven’t settled in yet</li></ul>Today<br />??<br />Technology<br />??<br />Form<br />“First” ARG<br />2001<br />
  50. 50. Transmedia: <br />How the future will tell stories<br />
  51. 51. QUESTIONS<br />
  52. 52. Thank you!<br />Steve Peters steve@fourthwallstudios.com<br />Twitter: @vpisteve<br />

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